Aurélie Couvreur

Aurélie Couvreur Email and Phone Number

CEO | Member of the Board | Startups Coach | Woman in Tech @ MIC
mons, hainaut, belgium
Aurélie Couvreur's Location
Brussels Metropolitan Area, Belgium
About Aurélie Couvreur

I've honed a unique blend of strategic thinking and digital expertise. My journey across diverse national and international landscapes has enriched my perspective, enabling me to empower people and organizations in the digital revolution.I've always been passionate about fostering a culture of continuous learning, empowering my teams and colleagues to excel in their roles. My collaborations with global powerhouses like Microsoft, SWIFT, and D'Ieteren demonstrate my ability to seamlessly integrate corporate strategy with marketing, and digital transformation.At the heart of my approach are a passion for technology and a profound understanding of how technology is shaping our professional and personal lives across borders. As the Strategy Wizard and Co-founder of Digitaly, I've championed sustainable growth in the digital age, always with a narrative-driven approach.My entrepreneurial endeavors, such as founding Entrepreneurs Weekend, showcase my commitment to nurturing the next generation of changemakers.Beyond strategy, my role as a Startup Coach has allowed me to guide startups with a blend of strategic counsel and impactful storytelling, tailored to diverse markets. On a personal note, my journey has always been driven by a relentless growth mindset. I believe that every challenge presents an opportunity to learn and evolve. This learner attitude, combined with my inherent agility, allows me to adapt swiftly to the ever-changing landscapes. My analytical nature ensures that I approach problems with a keen eye for detail, always seeking the most effective solutions. Above all, I remain steadfastly positive, convinced that with the right mindset and determination, we can transform any obstacle into a stepping stone towards success. This blend of growth mindset, analytical thinking, agility, and unwavering positivity has been the cornerstone of my professional journey, and I carry these values with me in every endeavor.Let's connect and explore how we can drive transformation together, leveraging the power of strategy and technology. #Digital #strategy #Transformation #communication # marketing #change #sustainability

Aurélie Couvreur's Current Company Details
MIC

Mic

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CEO | Member of the Board | Startups Coach | Woman in Tech
mons, hainaut, belgium
Website:
mic-belgique.be
Employees:
48
Aurélie Couvreur Work Experience Details
  • Mic
    Chief Executive Officer
    Mic Apr 2024 - Present
    Belgium
  • Digitaly Agency
    Co-Founder
    Digitaly Agency Mar 2011 - Present
    Brussels Area, Belgium
    Helping organizations staying relevant and grow their impact:- #awareness builder and eyes opener in the Digital Transformation and AI era- #digital strategist leveraging the power of technology to grow impact and make data-driven decision- #growth maker Discover more on http://www.digitaly.beNewsletter: Leaders in Transition: https://leadersintransition.digitaly.beDigitaly is operated by Serendipities SPRL
  • Entrepreneurs Weekend
    Empowering (Future) Entrepreneurs To Switch, Start And Grow
    Entrepreneurs Weekend Jan 2013 - Present
    Brussels Region, Belgium
    Entrepreneurs Weekend accompagne les (futur.e.s) entrepreneur.e.s de l'envie au projet. -SWITCH: 2 jours pour définir votre cap et lancer un projet qui a du sens pour vous.-START: 2 jours pour développer votre idée et lancer votre projet à impact-GROW: 2 jours pour développer et professionnaliser votre activitéhttps://www.entrepreneurs-weekend.be
  • Swift
    Senior Communication Officer
    Swift Oct 2010 - Mar 2011
    Brussels Metropolitan Area
    Responsible for developing multi-stakeholder and multi-channel communications strategies to support new standards, products and services in the EMEA Region.
  • Microsoft
    Communication & Corporate Affairs & Citizenship Lead
    Microsoft Jun 2009 - Oct 2010
    Brussels Metropolitan Area
    - Lead citizenship team in line with regional and corp. priorities and in close collaboration with the sub management team;- Support junior team members;-Develop and drive storytelling in communication & PR plans contributing to Microsoft’s local business and image goals (focus on cloud computing, Green IT and skills trainings);-Provide Public Relations leadership and strategic counsel among Microsoft’s internal and external audiences;-Drive executive communication and visits;-Effectively manage and mitigate the impact of negative news cycles & unplanned crises and act as a spokesperson;- Instituting a share growth culture throughout the subsidiary;-Contribute to annual Planning process with subsidiary leadership;-Deliver effective reporting and meet or exceed assigned metrics;-Develop and nurture strong media & influencers relationships;-Manage PR agencies to support our coverage and issues management needs. -Proactively develop skills of in-country spokespeople.
  • Microsoft
    Western Europe Pr Manager
    Microsoft Oct 2008 - Jun 2009
    La Défense, Paris, France & Brussels Area, Belgium
    Responsible for Innovation and Product PR in the Western Europe area, a community of highly professional PR leads spanning over 13 countries, and supporting the Western Europe lead;- Driving regional top stories with Tier-1 media, influencers including analysts, bloggers, media and third party supporters in Europe;- Providing added value to subsidiaries through community building, trainings, best practices sharing and guidance in planning and execution; - Acting as an advocate for PR leads in the region;- Strong focus on metrics and monthly reporting to Microsoft Corp.
  • Microsoft Belux
    Public Relations & Corporate Affairs Manager
    Microsoft Belux Jul 2006 - Oct 2008
    Brussels Metropolitan Area
    Responsible for public and media relations, corporate and internal communication:Objective: Position Microsoft BeLux as an innovative and trustworthy company and as a strong driver of growth and innovation for the local eco-system.Responsibilities include:- Develop the PR strategy for promoting innovation and local business value of Microsoft towards top-tier media, analysts, customers and partners- Ensure the successful launch of Windows Vista and Office 2007.- Build a strategy for General Manager & Management Team outreach to elites & influencers and organise media trainings;- Serve as a key counsel for the General Manager on issues related to corporate image & reputation;- Demonstrate commitment on responsible business practices with a focus on interoperability and open standards (EU recognition & ISO recognition of Open XML as standard document format) - Promote Security & internet safety with a focus on eID and the launch of the Safer Internet Day- Manage relationship with PR and PA agencies;- Act as a spokesperson- Report against budget and targets
  • Agence Du Numérique
    Communication Expert
    Agence Du Numérique Sep 2004 - Jun 2006
    Belgium
    Responsible for:- promoting the Agency (including media relations), together with the use of ICT by SME's (worked mainly on connectivity, teleworking and e-business) and public institutions (e-services)- advising public bodies on software-related questionsAgence Du Numérique (former AWT), a Public Government Agency:- advises public institutions in their ICT-related policies & legislations- monitors technology evolution to strengthen territorial intelligence- promotes and enhances Wallonia's digital strategy, its digital ecosystems and its excellence in digital uses.
  • Fednot
    E-Notariat Manager
    Fednot May 2001 - Jul 2004
    Brussels Region, Belgium
    Responsible for the digitalisation of the notary in Belgium including:- Creation of the first web-based template for legal acts;- Digitalisation of the real-estate sales by notaries;- Promote and facilitate the e-signature as an authentic signature for notaries & public services;- Coordinate the deployment of the ICT infrastructure to the 4.000 notaries.
  • D'Ieteren
    Coporate & Financial Communication Manager
    D'Ieteren Apr 1999 - May 2001
    Brussels Region, Belgium
    - Drive Corporate & financial communication- Build relationships with press, analysts & investors- Ensure crisis communication- Develop & implement Internal communication: newsletter, intranetInternational listed group at the service of the motorist. Importer and distributor of Volkswagen, Audi, Seat, Skoda, Yamaha and Bentley in Belgium and owner of Belron/Carglass.http://www.dieteren.com
  • Macadam Europe
    Key Account Manager
    Macadam Europe Jun 1997 - Apr 1999
    Vilvoorde, Flemish Region, Belgium
    B-2-B communication, events organisations & sponsoring

Aurélie Couvreur Skills

Entrepreneurship Marketing Communications Public Relations Strategy Corporate Communications Marketing Start Ups Strategic Communications Project Management Coaching Leadership Media Relations B2b Advertising Digital Marketing Crisis Communications

Aurélie Couvreur Education Details

Frequently Asked Questions about Aurélie Couvreur

What company does Aurélie Couvreur work for?

Aurélie Couvreur works for Mic

What is Aurélie Couvreur's role at the current company?

Aurélie Couvreur's current role is CEO | Member of the Board | Startups Coach | Woman in Tech.

What schools did Aurélie Couvreur attend?

Aurélie Couvreur attended Haute Ecole 'groupe Ichec - Isc Saint-Louis - Isfsc', Bruxelles.

What skills is Aurélie Couvreur known for?

Aurélie Couvreur has skills like Entrepreneurship, Marketing Communications, Public Relations, Strategy, Corporate Communications, Marketing, Start Ups, Strategic Communications, Project Management, Coaching, Leadership, Media Relations.

Who are Aurélie Couvreur's colleagues?

Aurélie Couvreur's colleagues are Rajjo Sali, Erdinc Uber, Lloyd Colart, Mick Perrault, Kate Bean, Paragueta Lin, Guillaume Turpin.

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