I have the honor and deep pleasure of mentoring shining stars of various organizations as part of the Women Unlimited program. By doing so, I not only help women grow in their current positions but also widen my own horizons and bring back new energy as one of Clean the World Global's Executives.

Developing, leading and executing the marketing, brand and communications strategies for Clean the World Global and its two affiliates, Clean the World and CTW Events as well as The WASH Foundation.

ARCANCE delivers strategic, actionable and impactful marketing, branding, communications and public relations services for B2B and DTC established and startup companies that wish to take their organization to the next level.

Built the entire brand, digital marketing, communications/ PR, creative, events, customer experience, field marketing and OOH advertising strategies and teams for the startup company.Contract through my personal company, Arcance Consulting.

Building and leading digital marketing, brand & PR department, as well as adding B2C e-commerce to B2B business.Contract through my personal company, Arcance Consulting.

ETERNAPURE, SUMMIT AND SUMMIT JOINT PERFORMANCE.Marketing Strategy | Branding & customer experience | Product Strategy | Digital & e-commerce | Strategy | External & internal communication & training | Media & public relations | Sales Force | Consumer promotions & advertising | Events | Research & Innovation | Measurement & analytics | Talent acquisition, and team leadership | Agencies & contractors acquisition and account management | Budget managementPOSITION OBJECTIVES: Build the marketing, branding and communications departments for Eternapure, Summit & Summit Joint Performance and their future subsidiaries. This includes creating, developing, and leading the execution of carefully planned short and long-term marketing, branding and communications strategies, that will support the sales and profit objectives of the corporation. This also consists of managing the overall marketing, branding and communications budget, as well as building high performing teams that will support the above objectives.Contract through my personal company, Arcance Consulting.

Led the company’s global transition to a customer-centric expansion strategy via the implementation of brand engagement centers (Studios) and B2Bs.- Recruited & led cross-functional in-house teams to develop & implement brand-new global B2B loyalty partnership strategy, resulting in significant increase in customer reach and engagement, lead generation, as well as incremental sales. Based brand positioning & product segmentation on local consumer insight.- Created the Tupperware Studio strategy as part of the company’s efforts to extend its consumer reach and lead generation. This consumer-centric, experience-based retail model moved the corporation away from traditional direct selling. > Increased global customer engagement at the Studios, leading to double-digit sales growth by developing and introducing new customer experiences, such as “Try Me” stations & interactive culinary demonstrations.> Initiated and introduced new global pop-up strategy. Collected insight to guide global implementation. > Created digital tools to support customer engagement at the Studios and pop-ups, such as customer feedback surveys, quizzes, and insta-worthy moments.> Executed worldwide rollout of the Studio strategy and provided strategic support to local markets to ensure successful implementation and results. Created and directed supporting marketing tools, such as guidelines, toolkits and webinars.>Directed the creation and implementation of customer-experience-centric layouts for Tupperware Studios, leading to the opening of more than 400 on-brand Studios around the world, over three years. Received Chairman & CEO Award of Excellence for the creation of an effective Interior Design Branding kit.> Partnered with V.P. Digital Marketing to integrate the Studio Strategy into global digital marketing.- Led sales & profit growth of headquarter's retail store by realigning product mix and enhancing customer experience and visual merchandising.

Led company’s global implementation of new Brand & Communications Strategy and Guidelines, and managed local retail location.- Led the team responsible for the rebranding of Tupperware and developed first-ever Brand Standards Guide. Received Chairman & CEO Award of Excellence for its effective global implementation.- Launched new Tupperware branding and “brandcenter” website to corporate office and prepared launch kit for Managing Directors around the world. Created “What’s your Tupperware Personality” quiz for employees’ engagement. Resulted in effective global implementation of the new branding strategy- Prepared & conducted strategic presentations to Board of Directors, Investors and Credit Rating Agencies leading to critical support and multi-million investment in key strategies- Created global marketing & digital business tools to support key worldwide growth strategies. - Defined social media strategy for Tupperware Brands.- Structured and supervised 20+ million budget for Global Marketing, spread over 5 departments.- Led corporate team to implement successful rebranding of Tupperware Distributorships around the world.- Led culinary team to create content to support demonstration-selling business strategy through digital tools.- Conceptualized & developed a global digital training tool for select markets to implement party selling (versus one-on-one catalog selling). Launched to the Company C-Suite and global leaders. The strategy led to a double-digit percentage increase in yearly sales. - Led local retail team and conducted boutique’s rebranding.- Initiated and developed key B2B with Swarovski, generating over 300K in sales.

Led the US & Canada market product strategy leading to 20% increase in catalog sales.- Introduced new products strategy including catalog content and look & feel, new product launches, training material and realignment of product team’s responsibilities.- Increased full-margin sales shares by 5 points, leading to a 20% increase in catalog sales. - Eliminated costs by implementing rigorous planning processes.- Reduced excess inventory linked to catalog sales by reducing number of SKUs by over 20% and improving inventory management.- Increased Fundraiser sales by 100% with contemporized marketing strategy. - Led culinary team to support new product launches and training on existing product lines.

Led the US & Canada Communications and Sales Force Motivation teams.- Ran impactful Sales Force promotional incentives, driving Company’s KPIs.- Implemented breathtaking recognition to engage & motivate more than 80,000 Sales Force members. - Improved Sales Force retention & career development by creating strategic programs “connecting the dots” between all Sales Force motivation elements.- Led the simplification of Tupperware’s communication strategy, including material & media.- Led the organization and production of biggest yearly Sales Force events hosting 3,000 guests. - Realigned team’s responsibilities to support new strategy.- Mentored Senior Manager to take department over.

Founding member. Currently advising the Orlando Economic Partnership as they continue developing their “Orlando You Only Know the Half of It” marketing & branding campaign.