Passionate Brand and Content Strategist with an in-depth understanding of omnichannel engagement and experience in the live shopping industry. With a flair for conceptualizing and executing brand launches and relaunches in the dynamic worlds of Beauty, Wellness, and Housewares. KEY RESPONSIBILITIES> Lead the development of live shopping, home shopping, and TV production projects> Execute brand and product launches weekly, ensuring top-notch content and support materials> Oversee the conception and realization of live TV shows, product presentations> Manage the co-ordination, quality and on-time delivery of creatives> Coordinate cross-functional teams: from conception to design, video production, set design, training of creators/moderators, live execution, and studio operations> Review and analyze show performance and sales metrics weekly, implementing adjustments and corrections as neededINTERNAL PROJECT: AI evangelist for HSE with the objective of optimising our creative processes and our touch pointsTARGET MARKETS> Germany, Austria, and Switzerland> Housewares, Beauty & Grooming, Fashion & DecorationWORKING LANGUAGE: German

KEY RESPONSIBILITIES> Spearhead the development of strategic brand strategies and positioning> Craft and establish distinctive brand identities that resonate and captivate target audiences> Organize and oversee brand launches and relaunches in the domains of Beauty, Wellness, and Housewares> Coordinate and provide clear briefings to cross-functional teams, including conception and design, videoproduction, set design, and training of creators> Engage in continuous brand evolution, ensuring our brands remain at the forefront of their respective marketsTARGET MARKETS> Focused on Germany, Austria, and Switzerland> Home shopping, live shopping, live stream, TV production > Housewares, Beauty & Grooming, and Fashion & Decoration sectorsWORKING LANGUAGE: German

Managing prominent key accounts like Bosch and Swiss Life. Collaborating closely with the VP and Head of Strategic Planning on significant projects, ensuring seamless communication and fostering long-term partnerships.KEY RESPONSIBILITIES> Conceive, design, and implement omnichannel engagement strategies that resonate with our target audiences> Provide comprehensive briefings and supervise cross-functional teams, encompassing conception and design, film direction, photography, social media, and public relations. Ensure project execution aligns with client expectations and deliverables> Collaborate with internal teams and clients to ensure campaigns and projects are executed to the highest standardsTARGET MARKETS> Exclusive focus on the German market> Expertise in the fields of Bank & Insurance, specifically with Swiss Life Deutschland> Home Appliances sector, with particular emphasis on BSH Hausgeräte GmbH-Bosch Siemens.WORKING LANGUAGE: German

KEY RESPONSIBILITIES> Overseeing B2B brand and product introductions> Designing and executing omnichannel engagement tactics, ensuring consistent and effective communication across various platforms> Managing diverse teams, from concept and design experts to film directors, photographers, and PR professionals, ensuring a cohesive approach to projects> Focus on markets in Germany, particularly in sectors like Data Security with clients like Giesecke + Devrient and the Industrial sector with R. STAHL

Joining Mosaïk, Havas's unique local partner in Morocco, to instill the "WE ARE HAVAS" culture. Successfully elevated quality standards in process management, conception, and execution, leading to wins with major clients like P&G Morocco, Royal Air Maroc, and Orange Morocco.ADVERTISING AND 360° COMMUNICATION: Led brand and product campaigns across diverse sectors including telecommunications, food, airlines, banking, and real estate. Specialized in omnichannel engagement strategies and played a pivotal role in managing cross-functional teams involving conception, design, film direction, photography, social media, and PRFILM PRODUCTION: Regularly conducted TV and web campaign productions, collaborating with renowned international film directors from countries like France, South Africa, and GermanySTRATEGIC PLANNING AND TENDERS: Strategic planning by leading major tenders. Notable wins include renowned brands like Procter&Gamble (Ariel and head&shoulders), méditel, orange Morocco, and Royal Air MarocTARGET MARKETS: Demonstrated deep market knowledge in Morocco and other EMEA regions, focusing on telecommunications, FMCG, airlines, construction, and moreWORKING LANGUAGES: French and English

Hunted by Havas (ex-Euro RSCG) for my double profile: ADVERTISING + BUSINESS STRATEGY AND CHANGE MANAGEMENT. The idea? Generate and then conduct change till the final conception and realization of efficient internal and external communication campaigns.BRAND MANAGEMENT> Orange: leading and coordinating "Havas for Orange" projects> Sodhexo: repositioning the Group for profitable growth and managing change (marketing and communication)> Nexity: repositioning the Group for profitable growth, managing change (I have conceived and animated 6 months of workshops with top management)360° COMMUNICATION> Advertising, marketing services, HR and internal communication, influence et e-influence, digital strategy, brand content strategy (publishing, web)> Crisis communication (Orange)FILM PRODUCTION (TV AND WEB CAMPAIGNS)> Monitoring and supervising film production projects for OrangeMARKET> France

Bringing on the table of this European consulting firm my experience in the fields of corporate communication, HR communication and utilities as an industry to define and conduct change in public and private firms in France and in Marocco.STRATEGY AND CHANGE MANAGEMENT CONSULTING> Marketing studies and datacrunching> Preparing and conducting interviews with top management, middle management and other employees> Making diagnoses and formulating recommandation> Defining method to bring change in the organisation (marketing and HR actions)> Organising and animating workshops (with top management, middle management and other employees)MISSIONS> BNP Paribas Personal Finance (Paris, 2010): optimising HR and skills management > ERDF (Paris, 2009): optimising the Supplier and Customer Relationship Management System> La Poste Group (Paris, 2009): reorganising the Communication Department> Ministry of Equipment and Transportation (Morocco, 2008): optimising HR management > Marsa Maroc (The National Port Operating Company) (Morocco, 2007) : marketing repositioning and optimising HR management > SNTL (The National Transportation Company) (Morocco, 2007) : marketing repositioning and optimising HR management

Upping my consulting and strategic game. Developing my omnichannel culture including PR and Events (I mean… we managed letting 100 skaters rolling down the Champs-Elysées in Paris, led by Taïg Khris for the count of the Group Suez). Working on hot public opinion and political issues.CONSULTING - Working with and learning from TBWA/CORPORATE PR and crisis communication experts- Producing high quality deliverables and memos for communication managers and top managers360° COMMUNICATION- Brand strategy: marketing studies, B2C Brand strategy, B2C Brand strategy- Influence strategy: action plans, message architecture, advertising, publishing, event- Responsible for registering our best campaigns to Advertizing Awards due to my advertising experience in Saatchi&SaatchiCREATIVE AWARD- Responsible for registering our best campaigns to Advertizing Awards due to my high interest for qualitative creationMARKETS- Private sector, public sector, NGOs- Utilities (Lyonnaise des Eaux, Suez Groupe), NGOs (Institut National contre le Cancer, Action contre la Faim)

Learning from the bests: Publicis network, P&G, General Mills.KEY ACCOUNT MANAGEMENT- Procter & Gamble: Pampers, Head & Shoulders, Crest, Fixodent- General Mills: Old El Paso, Green Giant, Betty Crocker- International networks: Saatchi & Saatchi and P&G networksMISSIONS- Brand strategy- Conducting creative development: learning how to ace a creative brief and to interact with Prize Awarded creative teams- Advertising production: learning audiovisual, publishing and media processes from the best teamsCREATIVE AWARD- Cannes Lions 2003: Silver Lion (head&shoulders)- Responsible for registering our best campaigns to Advertizing Awards due to my high interest for qualitative creation