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Aurélien Houée Email & Phone Number
Founder and GM
at
WAF
1 work email found
@wafsales.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 86%
Current company
Role
Founder and GM
Location
Nantes, Pays De LA Loire, France
Company size
Who is Aurélien Houée? Overview
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Quick answer
Aurélien Houée is listed as Founder and GM at WAF, a company with 12 employees, based in Nantes, Pays De LA Loire, France. AeroLeads shows a work email signal at wafsales.com and a matched LinkedIn profile for Aurélien Houée.
Aurélien Houée previously worked as General Manager France at Chef Sam and Country Manager Iberia at Innocent Drinks. Aurélien Houée holds Master'S Degree, Sales from Grenoble Ecole De Management - Grenoble Graduate School Of Business.
Company email context
Email format at WAF
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*@wafsales.com
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AeroLeads found 1 current-domain work email signal for Aurélien Houée. Compare company email patterns before reaching out.
Profile bio
About Aurélien Houée
-41 years old, married, 2 kids, lives in Nantes-launched innocent drinks in France (KAM & FSF Director)-launched innocent drinks in Spain and Portugal (GM)-launched Oatly, Trip, Tony's Chocolonely, Heura in France (outsourced GM)-built strong commercial teams of 40+ people-built strong sales team shared among 10 brands-speak French + English + Spanish-entrepreneur, people and results-oriented, known as a leader able to drive teams towards ambitious goals
Current workplace
Aurélien Houée's current company
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Waf
7 roles
Aurélien Houée work experience
A career timeline built from the work history available for this profile.
General Manager France
CurrentRestructuring and management of the Chef Sam French subsidiary, Food & Beverage distributor for insurgent brands willing to disrupte established categories:-role of country manager France for 10+ F&B brands including: Oatly, Heura, Vita Coco, Tony’s Chocolonely, Trip, etc.-strategy and P&L management: building plans, kpis management-rebuilding of the brand.
Oct 2020 - Present
Country Manager Iberia
Setup and management of the Innocent subsidiary for Spain and Portugal:-strategy and P&L management: building plan and kpis management-business kick-off from scratch: company registration, distribution model exit, logistic set-up -set up and management of a team of 15 people: KAMs, field force, marketing, finance-accounting, supply-main customers direct.
Sep 2017 - Oct 2020
Field Sales Director
Set up and management of the retail innocent France field sales force:-sales force internalization: outsourced model exit, recruitment, mapping, CRM setup-structuring the team: from 0 to 60 people including 5 direct reports in 5 years-team management: bonus policies and objectives set up, trade tools and global budget management-team development: coaching.
Jun 2012 - Dec 2017
Key Account Manager
Managing the brand's growth in Paris:-AMC accounts management (including Monoprix, Franprix and Casino Proxi) then Intermarché, Provera and Metro-JBPs negotiation, category reviews, specific brand activations set up-customer P&L management, promotion, forecasts-innocent sales academy program set up and management (sales force & sales school dedicated to.
Sep 2010 - Feb 2013
Field Sales Force Specialist
Cadbury Plc.
-build and manage the field sales force incentive policy (300 people)-elaborate a new organization of the team-manage merchandising and in-store demo budgets
Jun 2008 - Sep 2010
Grocery Sales Representative
Cadbury Plc.
-manage 40 hypermarkets on 5 categories-grow distribution, share of shelf and extra-visibility-manage 2 merchandisers
Sep 2006 - Jun 2008
1 education record
Aurélien Houée education
FAQ
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Quick answers generated from the profile data available on this page.
What company does Aurélien Houée work for?
Aurélien Houée works for WAF.
What is Aurélien Houée's role at WAF?
Aurélien Houée is listed as Founder and GM at WAF.
What is Aurélien Houée's email address?
AeroLeads has found 1 work email signal at @wafsales.com for Aurélien Houée at WAF.
Where is Aurélien Houée based?
Aurélien Houée is based in Nantes, Pays De LA Loire, France while working with WAF.
What companies has Aurélien Houée worked for?
Aurélien Houée has worked for Waf, Chef Sam, Innocent Drinks, and Cadbury Plc..
How can I contact Aurélien Houée?
You can use AeroLeads to view verified contact signals for Aurélien Houée at WAF, including work email, phone, and LinkedIn data when available.
What schools did Aurélien Houée attend?
Aurélien Houée holds Master'S Degree, Sales from Grenoble Ecole De Management - Grenoble Graduate School Of Business.
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