Restructuring and management of the Chef Sam French subsidiary , Food & Beverage distributor for insurgent brands willing to disrupte established categories:-role of country manager France for 10+ F&B brands including: Oatly, Heura, Vita Coco, Tony’s Chocolonely, Trip, etc.-strategy and P&L management: building plans, kpis management-rebuilding of the brand portfolio: sourcing and contracts negotiation-set up and management of a team of 40 people: KAMs, field sales… Show more Restructuring and management of the Chef Sam French subsidiary , Food & Beverage distributor for insurgent brands willing to disrupte established categories:-role of country manager France for 10+ F&B brands including: Oatly, Heura, Vita Coco, Tony’s Chocolonely, Trip, etc.-strategy and P&L management: building plans, kpis management-rebuilding of the brand portfolio: sourcing and contracts negotiation-set up and management of a team of 40 people: KAMs, field sales, trade-marketing, finance, ops Show less

Setup and management of the Innocent subsidiary for Spain and Portugal:-strategy and P&L management: building plan and kpis management-business kick-off from scratch: company registration, distribution model exit, logistic set-up -set up and management of a team of 15 people: KAMs, field force, marketing, finance-accounting, supply-main customers direct management: retail (Carrefour, Eroski, Pingo Doce), OoH (Areas, SSP) and distributors

Set up and management of the retail innocent France field sales force:-sales force internalization: outsourced model exit, recruitment, mapping, CRM setup-structuring the team: from 0 to 60 people including 5 direct reports in 5 years-team management: bonus policies and objectives set up, trade tools and global budget management-team development: coaching, performance reviews and training program set up

Managing the brand's growth in Paris:-AMC accounts management (including Monoprix, Franprix and Casino Proxi) then Intermarché, Provera and Metro-JBPs negotiation, category reviews, specific brand activations set up-customer P&L management, promotion, forecasts-innocent sales academy program set up and management (sales force & sales school dedicated to Paris)

-build and manage the field sales force incentive policy (300 people)-elaborate a new organization of the team-manage merchandising and in-store demo budgets

-manage 40 hypermarkets on 5 categories-grow distribution, share of shelf and extra-visibility-manage 2 merchandisers