Specialized in driving traffic through Search, Display, Facebook, and Native advertising platforms.

-Develop and implement search marketing strategies to meet business objectives.-Leaded, mentored, and managed a team of Media Buyers.-Ensured the effectiveness of search marketing campaigns by optimizing keywords, content, and ad spend.-Analyzed and reported on the performance of search campaigns, making data-driven decisions to improve ROI.-Worked closely with other departments such as content, web development, and analytics to ensure search strategies align with broader marketing goals.-Stayed up-to-date on the latest trends, tools, and algorithm changes in the search industry and implement innovative techniques to stay competitive.

Launched and oversaw advertising campaigns on AdWords and Bing; managed budgets for key PPC accounts

Launched and monitored advertising campaigns on AdWords and Bing• Managed key PPC account budgets, executed manual bid adjustments, and optimized campaigns• Produced performance analysis reports for the team, identifying trends and issues• Improved campaign results using insights from A/B testing• Crafted ad copy

Key Responsibilities:Overseeing PPC strategies across multiple client projects.Tracking and documenting project changes.Analyzing performance data and providing actionable insights to clients.Preparing monthly performance reports.Developing PPC proposals.Collaborating with the technical team on coding updates.Staying current with PPC trends, actively researching, testing, and recommending innovative strategies to enhance PPC services.

Pre-Sales - Develop comprehensive search marketing campaigns for Search RFPs, tailored to meet the specific needs of the client's brief.Post-Sales - Drive revenue growth by optimizing Blue Chip clients' spend and ROI on Yahoo! Search. Collaborate with Account Managers or work directly with brands to expand keyword portfolios, create new ad copy, and refine campaign structure, naming conventions, and settings