Aurélie Tramier-Leborgne Email & Phone Number

Activities In France And Germany

EXPERTISE:1. Branding: what makes your brand unique and how to use it.2. Luxury customer experience: making of your selling experience a complete experience.3. Products expertise: sharing about your craftsmanship and unique know-how. Development of tools to talk about your products in store (iPad catalogue, products sheets, leaflets...)4. Training development: conception and animation of complete training programs; "train the trainer" modules, CRM module.5. Writing skills and art of storytelling: writing brand books, glossaries or dictionaries of your brand, podcasts, training about the art of storytelling: writing holds no secrets for me.CLIENTS: THE WIND ROSE, Paris, since 2015 (projects for CARTIER, CHRISTOFLE, CELINE, FENDI, ROGER VIVIER, PIAGET, MOET& HENNESSY, FREE LANCE, REPOSSI, LA SAMARITAINE, GIVENCHY)https://www.thewindrose.fr/the-wind-rose/LA RUCHE MUNICH: Workshop: how to talk about your product?BACKGROUND:- 20 years of professional experience in Marketing, Luxury, Training, Teaching, Events and Project management at Louis Vuitton, Hachette, Publicis Events and as a consultant.- International experience in France, China and Germany.- Speaking French, English and German.

Munich Area, Germany

Writer, author of 4 novels.Above 60 000 readers.2024: BIEN-AIMEE, January the 31st, 2024, Hachette. Prize finalist for Maison de la Presse 2024. Winner of Academie of Aix Award (Prix de Lourmarin) and of Grand Prix Littéraire de Provence. In Mare Nostrum award selection.2022: LA FLAMME ET LE PAPILLON, Marabout. Awarded by Friends of Academy of Aix, 2022. Selection Choix des Libraires (Livre de Poche award) 2024.2020: PEINDRE LA PLUIE EN COULEURS, Marabout; Livre de Poche 2022; Hachette UK 2020 ("Can I give my stepkids back?"). Selection Choix des Libraires (Livre de poche award) 2022; Selection Audiolib award 2024.2017: VOUS REPRENDREZ BIEN UN PETIT CHOU?, Amazon KDPFollow me on Instagram: aurelietramier_auteur or on Facebook, aurelietramier.auteur

Munich Area, Germany And Paris, France

Lecturer at EU Business School, Munich (2015-2020) and EU Business School Barcelona, online MBA.In charge of a 30-hour course about Luxury Marketing, for MBA and Bachelor, 30-hour Marketing course for MBA and 36-hour Strategic Marketing course for Bachelor.Lecturer at ESLSCA Paris, Fall 2018, MBA, 50-hour course about luxury management.https://www.eslsca.fr/enIn charge of "Marketing", "Strategic Marketing" and "Luxury strategy"​. Bachelor and MBA level.About "Luxury strategy": this 30 to 50-hours course defines the meaning of a “luxury strategy”, ie the difference between the management of a luxury brand and the management of a non-luxury brand. The course proposes reading, stores visits, brand tour at BMW Museum and case studies. The course develops various topics like branding, craftsmanship, 4Ps adapted to luxury or customer experience

Paris Area, France

Hard-sided, Mon Monogram, Mon Damier Graphite & Personalization. Management of two interns. - Business strategy: global review of network strategy (stores, skus, pricing); collection management (> 700 skus); products launches; production follow-up; sales and network analysis. TO 2013 of Hard-sided: +15%.- Customer experience: new tools development (iPad catalogue, swatches book, and hot stamping book), training conception and animation dedicated to Hard-sided (3 trainings delivered).- Project management: global launch of new personalization line “Mon Damier Graphite”: collection, pricing strategy, network selection, tools.

Paris Area, France

Haute Maroquinerie, Special Orders, Louis bag, Link it (ERP). Management of one intern. - Project management: global launch of Haute Maroquinerie collection. Development of new selling tools: leaflet, brochure, IS ordering system. Sales and network analysis. - Customer experience: conception and animation of a complete store training program dedicated to Haute Maroquinerie selling ceremony: 10 x 1-week trainings delivered.- Business strategy: global review of Special Orders business: production rules, selling ceremony, selling tools. - Others: Louis bag: production follow up; Link it (ERP): key user for Marketing Department and training.

Paris Area, France

Monogram (38% of LG TO), Monogram Idylle (3% of LG TO), and Icons.Management of one intern.- Product plan: collection management: brief, product development, network, sales forecasts, sales analysis. - Selling tools: product sheets, web animations, store events planning for Icons products.- Project management: global launch of Monogram Idylle line.

Paris Area, France

Junior Product Manager on Monogram and Monogram Multicolore

Shanghai City, China

- Project management: events conception and production, budget follow up (total managed: €450 000), team management (permanent team of minimum two people per event; up to 30 people during events).- References: Johnson & Johnson, Pernod-Ricard, Michelin, Holcim, Benelux Chamber of Commerce, Accor.

Paris Area, France

6 months - internship- Product development: participation to the development of French dictionaries and educative books (MM€30 per year, 30% of Larousse TO): brief, training tools, focus groups. Weekly and monthly sales analysis.

Paris Area, France

1 year - internship- Project management: organization of store events for France: product launches, commercial events, prestige events (LV Cup, LV 150th anniversary). Analysis of the results. Budget management (over MM€1).- Market studies: Chinese clientele; German watches customers (focus groups).

Master In Management, Marketing

Activities and Societies: Organization of festival of Theater "Festival d'Hiver" (award of the Best cultural association 2005 from Kraft.

Master In Literature, Latin Literature Of The Renaissance, Summa Cum Laude (19/20, Equivalent To German 1.0)

- DEA or "Diplôme d'Etudes Approfondies"​ (2003-2005) is a pre-PhD, equivalent to a 2 years master's degree. Essay: "The demiurgic power.

Bachelor'S Degree, Literature And Languages

Preparatory class in Literature and Languages