Aurélie Stavinga Email and Phone Number

Photographe entrepreneur spécialisée en grossesse, naissance, bébé et famille.Intervient occasionnellement pour des concerts, miss, animaux, paysage, voyage...

Marque EWT : chauffage d'appoint et traitement de l'air

Responsible for two brands and their product lines and life cycles: - CARMEN France / Holland: personal care market - EWT France: portable heating and air treatment marketManagement of an Assistant Product Marketing Manager.• Manage the creation, development and launch of new product ranges into the French market and a part for Europe• Conduct business trips to China to choose factories and purchase products for the French market, negotiate with suppliers and fix the target price.• Analyze, evaluate and recommend changes in the product line, packaging and pricing structure to optimize profitability, maintain competitiveness and increase market share. • Manage trade marketing and advertising: manage the creation, following and implementation of point of sales material, magazines, internet etc.• Develop and recommend annual marketing plans, supporting forecasts and budgets to provide reasonable and accurate input for planning and goal setting processes.• Responsible for the sales’ optimization: Support and train the sales team on products, develop sales support tools and arguments, organize and participate in B to B tradeshows, successfully prepared and participated in business and distributors meetings.

Objective: Managing the development and launch of new EWT products (heating & ventilation)• Manage the mix marketing strategy and product development by communicating with factories and subsidiaries for successful implementation of goals, such as product packaging, logo placement, IM, certificates, labels, logistic etc. • Creation of a communication plan, development of trade marketing projects and briefing for agencies.• Sales’ optimization: Support and train the sales team on products, develop sales support tools (videos, arguments, product specification sheets, catalolgues, website, customers' presentations), organize and participate in B to B tradeshows, successfully prepared and participated in business and distributors meetings. • Responsible for social networks such as Facebook, Youtube and Pinterest: - Established the brand content strategy plan- Oversee the delivery and improvements with successful results

Objective: Participating in the launching of two English brands on the French market.Sectors: Small and large home appliances Missions: → Managing two brands launching, marketing and communication plan in Business to Business, building a mix marketing strategy.• Conducted market studies and benchmarking.• Worked on building brand identity, established positioning of product ranges and target market, and managed the creation, development and launch of new products into the market.• Created a marketing and communication plan and executed trade marketing and advertising strategies.• Optimized the sales: developed sales support tools such as product catalogues, specification sheets and participated in B to B tradeshows.

• Implemented, monitored, reported and assessed marketing campaigns.• Managed trade events and promotions: Set up and followed events, trained small teams and made client report presentations and videos.

SOCIAL ENTREPRENEURIAL PROJECT : "Les roues de l'espoir" Children book : Road safety- Advertising videos - Logos, flyers- Implementation and following of communication campaign- Website communication, writing articles : http://enactusesdes.wix.com/enactus-esdes, - Illustrate and writing the children book with my team Carry out a project on a community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better more sustainable world.

• Managed the editing of the bridal magazine guide: sold ad spaces, recruited merchandisers to display/sell bridal magazine guides in stores. • Improved the e-communication: animated the blog, Facebook and edited newsletters.

Market studies/Customer relationships management