Aurélie Viot Email & Phone Number

Annecy, Fr

Paris

Ville De Paris, Île-De-France, France

Construction de la Stratégie Digitale à 3 ans de Redfills, marque de prêt à porter streetwear : - Stratégie de Référencement Naturel et Payant (SEO / SEA)- Stratégie Social Media (SMO / SMA)- Stratégie Content Marketing- Stratégie Emailing (acquisition, fidélisation, automation)- Stratégie Paid Media (affiliation, marketplaces, display, retargeting, etc.)- Stratégie UX- Utilisations des techniques de Growth Hacking- Cahier des charges- Plan Marketing sur 1 an- Budget et Ressources sur 3 ans

Paris, France

Vitec's Imaging Solutions designs, manufactures and distributes premium branded equipment for photographic and video cameras and smartphones as camera supports and heads, camera bags, lighting supports, LED lights, lighting controls, motion control and lens filters.Definition and implementation of the marketing strategy of the following brands and categories, in France, Belgium and Luxemburg : - Photo, Video & Smartphones accessories : Manfrotto, Joby, Syrp, Gitzo- Lighting : Manfrotto, Avenger- Sport optics : Bushnell, TascoBRAND MANAGEMENT:- Definition and implementation of the marketing strategy of each brand- New product launch (communication, product demonstrations, events, press relations, product training, etc.)- Marketing tools (marketing presentations, product sheets, catalogues, leaflets, labels, etc.)- Promotional and Communication campaigns- Sales forecasts and Sales analysisEVENTS & MERCHANDISING:- Organization of B2B and B2C events- « Shop-in-shop » concepts for dealersE-COMMERCE:- Web Promotions- Social networks- Participation in the creation of the websitesMARKETING SUPPORT:- Marketing budget management- Administrative management and customer service- Management of after-sales issues- English/French translations

Bruxelles, Belgium

Intermarché, part of the large retail group 'Les Mousquetaires', is a major food retailer.STRATEGY:- Define and set-up my category strategies to increase the turnover, the market share and theprofitability- KPI measurement, project management, benchmarkingPRODUCT ASSORTMENT:- Product range management (product listing and distribution per store size/type)- Definition of promotional and pricing strategies- Merchandising projects in collaboration with suppliers, from data-sharing to store implementation- Customer needs analysis and private labels developmentCROSS-FUNCTIONAL PROJECTS:- New store concept development- Logistics, buying and event projects➔ CATEGORIES : Home & Personal Care (2 years), dairy products (2 years), cooked meats/home meal replacement (2 years)

Paris, France

Foods International is an essential actor on the breakfast market. Subsidiary of Associated British Foods, the 4th european food processing compagny, they distribute the brands Twinings, La Tisanière, OVOmaltine and Jordans. - New Product Development: concept and product development, naming, packaging,launching plan, communication tools, public relations- Operational Marketing: advertising and promotional campaigns, sales tools, eventmanagement, website/newsletter- Marketing analysis: periodic reports and panel analysis, post-campaign analysis, brandtracking, benchmarking, etc.

Paris, France

Launch of B2C gift cards solutions : - B2B prospecting- Packaging and POS development

Mumbai, India

Global specialist in design, production, and decoration of premium glass packaging

Dublin, Ireland

Accounting & Finance recruitment agency

Fécamp, France

Interior design shop

Rouen, France

Do-it-yourself retail chain

Certification Directrice Marketing Digital Et E-Commerce

SEO, SEA, Social Media, Mobile Marketing, Paid Media, Emailing, Growth Hacking, CRM

Webmarketing Strategy, Seo/Sea/Smo, Display Marketing, Content Marketing, E-Mailing, Mobile, Google Analytics

Formation aux différents leviers du Marketing Digital : • Social Media Optimisation (SMO) • Search Engine Optimisation (SEO) et Search.

Master'S Degree, Consumer Goods Marketing

Master's degree in Consumer Goods Marketing Master's thesis on Consumer Loyalty Student exchange program in India (IMDR, Pune).