Aurko Mukhopadhyay Email & Phone Number

Bengaluru, Karnataka, India

Managing a portfolio of over 200 digital properties for a global CPG giant in Europe and AMEA regions.

Responsible for placing the batch of '22 in reputed organisations

MBA Summer Internship

Gurugram, Haryana, India

• Accounts handled: Somany Ceramics, Somany Bathware, Greenpanel Plywood, W for WomenKey highlights:
• Executed 360-degree Brand Campaign for Somany Ceramics having a GRP of 1500+ which brought a behavioral change in tile consumption
• Launched Somany Bathware with a 360-degree Campaign to successfully position the brand as a premium & elegant among stiff competition
• Launched the Greenpanel Plywood brand by successfully executing a 360-degree Brand Campaign that eventually gathered a GRP of 1000+
• Launched W for Women Summer Collection with a Print and Outdoor Brand Campaign – Executed entirely in a short span of 30 days
• Onboarded 15+ third-party vendors as partners & facilitated business worth ~ Rs. 10 Cr which translated to ~ Rs. 1 Cr in agency profit

Gurugram, Haryana, India

• Accounts handled: Invest India, Pearl Academy
• Executed advertising strategy for Invest India for promotion at World Economic Forum, Davos 2017 and G20 Summit, Hamburg 2017
• Kick-started social media campaigns for Invest India that eventually attracted 100,000+ followers on Twitter in a span of 4 months
• Devised a working framework for Invest India’s Social Media content delivery which negated error rate from 10% to 0.5% in 2 months
• Executed Digital Film #MadeToCreate for Pearl Academy which attracted 250,000+ eyeballs & increased admission numbers by 27%
• Collaborated with artists for Pearl Academy to transform “Ugly” spaces into Art resulting in 40% increase in Social Media engagement

Gurugram, Haryana, India

• TrakRYT is a real-time, personalised consumer engagement platform, that facilitates discovery, drives footfall and enables delivery of personalised content in any for any brick and mortar business.During my time at.
• Onboarded 40+ Brick & Mortar businesses as clients in the F&B & Retail space by pitching product offering to CXO’s of the businesses
• Spearheaded on-ground activation for the RYT app in Delhi/NCR resulting in 2000+ app downloads in a day and social media leverage
• Collaborated with Select Citywalk Mall in Delhi & successfully converted the entire mall into an IoT enabled hyperlocal marketplace
• Executed a month-long download campaign on digital platforms for the RYT app which resulted in 200,000+ downloads for the app