Versatile, media agnostic creative director with experience building world class brands. Having worked on almost all categories over the last 20 years, I've launched brands nationally, won international pitches and developed the ability to get in the skin of the TG and develop insights that make critical difference to a brand's success. Can help any brand up their game through the tools available to us in communications. Can be both hyper local and all out International in approach.------Brands worked on includeLifebuoy Lyril Breeze HSBC Oberoi Hotels Idea cellular, HLL, Surf excel etc. from LOWE Bombay.Bajaj Pulsar Dtsi, Thums up, Complan, Royal Challenge, Fiat, Georgia coffee etc. from Leo Burnett Bombay Motorola, American Express, Vodafone, Shipra group, Limca etc from Ogilvy Delhi Titan Edge and Rambag Palace collection, Deepam, Tanishq, Vodafone, Rohan group, Brigade group, IBM, Bingo, ITC, Woodwards etc from Ogilvy Bangalore PepsiCo, Lay's, Kurkure, Apollo tyres etc. from JWT Gurgaon Gems international school, Jaipuria group management Instites, Delhi Police, Niti ayog, Orissa government, Canon, Tata Housing, Nixi.in, UP govt deepotsav etc from Percept/H