1. Independently wrote and translated 3 beauty brand PR articles and successfully published them on various specialized and portal websites. Responsible for translating and editing press releases for an overseas biotechnology company.2. Analyzed and monitored daily media coverage of clients' new media platforms, and provided feedback and suggestions to maintain brand reputation. Independently produced monthly media coverage reports, analyzed exposure and provided recommendations for future promotion.3. Assisted in planning and executing events, and helped clients build new media platforms from scratch. Provided creative content and carried out actual releases.