Hello, I am Aurora. I enjoy solving problems, developing ideas, and making them come to life. Proficient in multiple languages, I thrive in cross-cultural environments with a growth mindset. With three years of cross-departmental project experience, I specialize in analyzing retail consumer psychology through CDP (Customer Data Platform), identifying core issues, understanding key user needs, and implementing, hypothesizing, and validating solutions effectively. My familiarity with software project development processes enables me to communicate with teams in a goal-oriented manner, promoting cross-departmental collaboration.Core competencies include: Product Roadmap, User, User Analysis & Research, PRD (Product Requirement Document), Design Systems, Design Thinking, Agile, Business Process Analysis, Customer Relationship Management, google analytics 4, ChatGPT, Office Software, Notion, Figma
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Marketing Specialist 品類行銷(Management Associate)統一超商 President Chain Store Corporation Aug 2020 - Mar 2024台灣 臺北市 台北⚫️ Analyzed market trends and launched special regional sales cards during festivals, achieving sales of over 7,000 cards across 600 stores and generating approximately 3.5 million in revenue⚫️ Analyzed regional CDP (Customer Data Platform) and adjusted channel procurement strategy, resulting in an average daily increase of NT$1,000 per store during holidays⚫️ Established team project processes and timelines, enhancing execution smoothness and generating nearly NT$700 million in annual revenue while achieving zero overtime for collaborating teams⚫️ Monitored and regularly tracked project expenditures, ensuring effective cost control for the year’s projects⚫️ Planned seasonal visual projects, adept at design and communication with requirements units, managing timelines and seizing physical channel opportunities -
Marketing Specialist統一超商 President Chain Store Corporation Aug 2020 - Mar 2024台灣 臺北市 台北 -
Brand Management Summer Intern強生公司 Jul 2019 - Aug 2019台灣 台北• Conceptualized and executed key product visuals for physical retail channels.• Produced a product video with zero budget, achieving significant engagement through likes and shares.• Collaborated with a third party to develop and implement a comprehensive media plan. -
Neutrogena 行銷企業競賽嬌生集團 Mar 2019 - Jun 2019台灣 臺北市• Utilized a creative video series and conducted brand image surveys, resulting in a 12.5% improvement.• Managed Herstropical's social media, achieving 7,000+ reach per post.• Executed O2O campaigns to engage offline users, reaching an average of 800 people in 3 days through product trials and interactions.
Aurora Lin Education Details
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兩年期印尼語組 -
Bipa 2/3 -
Topik 5
Frequently Asked Questions about Aurora Lin
What is Aurora Lin's role at the current company?
Aurora Lin's current role is Product Management|User Experience| Scrum.
What schools did Aurora Lin attend?
Aurora Lin attended Iti,taitra, Universitas Indonesia (Ui), 國立中正大學, Dong-A University.
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