I developed and executed national-level strategic communications plans. I provided strategic communications recommendations to management, clients, and partners on key justice issues, and monitored the media and public environments to offer analysis and media lines. I was responsible for crafting news releases, backgrounders, media lines, and social media posts. Additionally, I liaised with stakeholders to facilitate approvals for communications products, ensuring alignment with departmental goals.

I provided strategic communications advice and support to highlight the agency’s role in keeping Canadian communities safe. Along with drafting and issuing news releases, I wrote extensive backgrounders, media lines, anticipatory questions and answers, and speeches. I managed one of the agency’s largest media events, announcing CBSA’s largest opium seizure to date (December 2022). I also supported various ministerial visits across the Pacific Region and led on targeted social media plans based on identified needs. My role required effective collaboration with stakeholders to ensure seamless approval processes for communications products.

I developed monthly social media content for two regional accounts that aligned with the agency’s mandate and overarching Government of Canada priorities. I managed and produced an annual K9 calendar, raising over $9,000 in three years for the Government of Canada Workplace Charitable Campaign. I took a proactive approach to my files, performing media monitoring, analyses, and drafting anticipatory media lines when deemed necessary. I used my photography and videography skills to deliver internal and external communications products. My role demanded meticulous handling of sensitive information and strong collaborative skills.

I provided executive assistance and support services to senior management. I assessed incoming tasks and delegated to management members based on priority and workload. I kept organization within my workflow by tracking and coordinating responses and submissions. I managed multiple calendars, organized meetings, and created agendas. I also monitored budgets and tracked all staffing movements, producing quarterly reports for management.

I managed recruitment correspondence, verified payroll entries, and prepared contracts and invoices for contractors. I oversaw the issuance and return of controlled assets, completed staffing paperwork, and ensured the accurate handling of airport IDs and parking passes. My role required attention to detail and effective communication skills to support the agency’s administrative functions.

I responded to requests and correspondence on behalf of the Dean, prepared various documents, and supported faculty committees. I maintained electronic and paper files and provided administrative assistance to ensure smooth faculty operations. My role demanded strong organizational skills and the ability to manage multiple tasks efficiently.

I contributed to strategic planning and created social media content calendars. I managed and grew clients’ social media accounts, handled public interactions, and wrote press materials. I also coordinated events, brand partnerships, and influencer campaigns, and created reports based on KPIs. My responsibilities included conceptualizing photoshoots and ensuring effective execution of marketing strategies.

I consulted clients to create proposals that fulfilled their event needs within budget. I looked after all internal room bookings at SFU Surrey, liaising with support departments to plan logistical requirements for meetings and events. I handled administrative tasks, generating and sending contracts to clients. My role required excellent organizational and client service skills.

I supported client service coordinators during events, assisted with on-site needs, and coordinated with support departments to address any issues. My responsibilities included providing primary event support and ensuring client satisfaction. This role honed my ability to manage multiple tasks and respond quickly to changing circumstances.