Aurora Hernández Email & Phone Number

Madrid, Community Of Madrid, Spain

New York, Us

• Marketing lead for the Bloomberg Live Events team launching the inaugural Bloomberg Green Festival in Seattle July 2024, driving awareness and demand via paid, owned, and earned platforms including print, OOH, TV, radio, social, CRM and digital, working closely with in-house creative studio, editorial, and audience development teams to develop and launch creative pulse points before, during, and after the event. Produced event photography on-site with 4 photographers and 1 production assistant, from procurement to creative brief to execution, for digital, social, news, and 2025 marketing use.• Marketing lead for Bloomberg New Economy UNGA week event in New York City and B20 event in Sao Paulo, including owned and earned platforms, paid social, and reciprocal marketing including Spanish and Portuguese language commercial spots airing across DirecTV LatAm and SkyBrazil.

New York City, Ny, Us

• Develop and oversee the execution of market-leading concepts for both TV360 and digital-only clients, responsible for leading the thinking and innovation behind custom integrated marketing programs across NBC Prime, Peacock, Telemundo, NBC.com, Mobile, Social verticals, and new emerging technologies, as well as developing compelling branded content and experiential activations. • Own RFP pitch response, including creative ideation and strategy, goal setting, and ongoing optimization throughout execution across paid, owned, and earned platforms. Partner with research team for measurement and post-campaign analysis. Lead go-to-market packaging strategy for tentpole shows, including consulting on media pricing, IP fees, and production budgets. Additional B2B marketing and sales product strategy including awards marketing and sizzle videos.• Line manager for marketing manager, marketing strategist, and marketing coordinator; cross-functional lead for teams between 10-15.Clients: L'Oreal, Google, Verizon, Sprint, Pepsi (Lay's), State Farm, Toyota, VW, Nissan, Kia, Target, Amazon, Unilever (Clear hair care), Kohls, Etsy, Walmart, Comcast, Sony Pictures, WB, Paramount Pictures, Disney, Wells Fargo, Chase, NerdWalletUnscripted/Alternative and Specials: The Voice, America's Got Talent, Love Island, World of Dance, American Ninja Warrior, Making It, Macy's Thanksgiving Parade, Golden Globes, Emmys, That's My Jam, Exatlon, The Wall, The Weakest LinkPromoted from Senior Manager, Integrated Marketing

New York City, Ny, Us

Own RFP pitch response, including creative ideation and strategy, goal setting, and ongoing optimization throughout execution across paid, owned, and earned platforms for media based creative opportunities and priority ad sales product marketing and collateral development. Partner with research team for measurement and post-campaign analysis. Clients: Starbucks, Subway, Sprint, Beats, Eveready, Kohls, Lexus, Nissan, Kia

Boston, Massachusetts, Us

Program and project level management of integrated acquisition and loyalty campaigns through TV, Radio, Web, Mobile, Social Media, Print, Contest/Promotion/Event, and Display Media to ensure on brand/on budget/on time delivery. Oversee core creative execution, client management, 3rd party providers, studio and technology builds, and offshore resources. Program Manager of AOR blue chip client with multiple workstreams and 2 direct reports.• Experience managing new business pitches with Fortune 500 companies, developing social strategy and implementation plans, and software/product development.• PMO Lead for a cross-office Senior Leadership team (Group Directors to SVPs) to develop the Social Media Capability, POV, and operational blueprint for Digitas in partnership with VivaKi, extending knowledge up and down.• Web Design, Display Media, Social Media and Finance Subject Matter Expert, leading training and onboarding for new hires.

Boston, Massachusetts, Us

Manage account level budgets, finances, and reconciliations. Oversee development and management of yearly retention scope, staffing models, and budgets; forecasts, P&Ls, management of contribution margins, and weekly management reports. Lead overall operations, develop processes for increased efficiency, develop and train account team on best practices. Manage 1 direct report.

Boston, Massachusetts, Us

Technical project management on American Express Site Build team, with a focus on UX, database building, and PII management, and creative project management on American Online Acquisitions team with a focus on display media creative, media planning, and promo based microsites.

New York, Ny, Us

Creative and content strategist for editorial music initiatives, with a focus on emerging digital platforms, empowered to conceive, pitch, & book online promotions such as video premieres, album previews, and special features like the Fort Minor Video Re-Make (UGC) contest, Fall Out Boy Editorial Takeover, or MTV25th Anniversary online stunt.• Developed strategic marketing program to cross-promote artists on MTV scripted and unscripted shows in partnership with music supervisors & producers, and member of synergy task force to champion artists across non-flagship platforms including MTV2, MTV Radio, MTV.com, Urge music download service, & MTV wireless.• Partnered with Ad Sales for music based Integrated Marketing opportunities like Colgate Fresh Playlist and Cingular’s Ultimate Songs Of Summer. Owned ideation and implementation.• Led all content curation and programming for MTV.com and MTV2.com based on omniture analytics and qualitative research. Acquire and secure rights for long form programming, promo downloads, and music videos for online properties. Program daily music block for MTV2 broadcast.• Executive Producer/A&R lead for MTV's Advance Warning Miami Compilation Album.• Worked closely with artist management & legal counsel to prepare documentation & negotiate terms for licensing contracts on acquired music programming, & work with Standards & Practices Department & labels in coordinating required edits and clearances.

New York, Ny, Us

Talent booker and talent logistics manager for music based shows, stunts, and sponsored concert series including: MTV2 Rock at the Rolling Rock Town Fair in Pittsburg, MTV2 Pantene Song & Strong Concert, MTV & MTV2 at Lollapalooza in St. Louis & Kansas City, MTV Hard Rock Live in Orlando, MTV Beach House in the Hamptons, CTN Music Binge in Philadelphia, MTV 20th Anniversary Party, MTV2’s Voodoo Fest 2004 in New Orleans, MTV2's 2$Bill Show in Buffalo, MTV’s 2005 New Years Eve show, and 2001-2006 VMA's. Industry relations liaison (music industry and music video production companies) for the MTV VMA's 2001 - 2006, working within the Special Events department to coordinate executive seating & ticket distribution, in addition to official nominations for technical categories (Best Director, Best Choreography, etc).

Berlin, Deutschland, De

Liaison between the Marketing, A&R, and Production departments to define e-commerce project specs, gather content and assets for production, and delivery of final project within the music and merchandise division. Supervised project planning documentation, monitoring of critical launch dates, and quality assurance/testing, on third-party sites and BMG branded micro-sites. Provided support to technical Project Managers in overseeing cycle of e-commerce projects and monitored workflow of over 100 projects between three marketing groups and corresponding PM’s documenting and communicating resource use to all levels of management.

New York, Ny, Us

Managed relationship and communication workflow between the network, local offices and agencies, overseeing ad hoc requests, prioritizing needs, and driving next steps for experiential and promotional activities as well as media relations and publicity. Direct liaison for press inquiries, setting up photo shoots and interviews with key executives. Press release creation in English, Spanish, and Portuguese, pitching to local and international news organizations with a focus on trade magazines, and maintained stock of press clippings which were collected and translated for international distribution.

New York, Ny, Us

Supported the video acquisitions coordinator for the Latin America office. Compiled and distributed artist, label, and tour information to talent department. Production Assistant for large scale events such as Mana Unplugged.

Helped organize special events and press conferences. Coordinated publicity placement of clients in local and national, print and broadcast media through press releases and pitched stories. Worked with clients from travel, film and restaurant/entertainment industries.

Burbank, California, Us

Assisted in creating on-air promos, including on-site video production, talent logistics, and research. Liaised with publicists, film studios, and talent managers. Helped manage national affiliate communication.

Bachelor Of Science (B.S.), Mass Communication: Public Relations, Minor In Latin American & Caribbean Studies, Minor In Dance

Certificate: Networked Life (Via Coursera), Mathematics And Computer Science

Google Data Analytics Professional Certificate, Data Analytics

Google Project Management Professional Certificate, Business, Management, Marketing, And Related Support Services