Aurora Tomova Email & Phone Number

Bulgaria

Bulgaria

• Responsible for MobiSystems' most significant revenue-generating application – OfficeSuite for Android (350+ million users). Managed product development with a technical team of 20 people divided into 2 streams – Monetization and Feature development.• Partnering with engineers, UI/UX designers, marketers, and sales to formulate and execute user behavior research and AB tests to inform our future strategy, priorities, and roadmap. • Writing user stories, specifications, and… Show more • Responsible for MobiSystems' most significant revenue-generating application – OfficeSuite for Android (350+ million users). Managed product development with a technical team of 20 people divided into 2 streams – Monetization and Feature development.• Partnering with engineers, UI/UX designers, marketers, and sales to formulate and execute user behavior research and AB tests to inform our future strategy, priorities, and roadmap. • Writing user stories, specifications, and acceptance criteria. Organizing sprints in Jira, and generating detailed documentation in Confluence.• Executing performance analysis by cross-matching data from Firebase (GA), AppsFlyer, and SensorTower. • Responsible for the Ad Revenue generated by AdMob, A4G, Facebook, etc. through mediation in the app. Executing ad placement optimizations in searching for the right balance between UX, increasing impressions, and eCPM. Show less

Bulgaria

I oversaw the four leading non-carbonated brands of Coca-Cola Bulgaria: Cappy, Bankia, Rosa, and Fuzetea.• Developing the complete annual business plan for each brand, which consists of projects and initiatives with executive-level approval.• Managing a team responsible for preparing and executing product launches and promotional campaigns. • Monitoring and analyzing product category and competitors' performance, cross-matching economic trends, and consumer data. Translating market… Show more I oversaw the four leading non-carbonated brands of Coca-Cola Bulgaria: Cappy, Bankia, Rosa, and Fuzetea.• Developing the complete annual business plan for each brand, which consists of projects and initiatives with executive-level approval.• Managing a team responsible for preparing and executing product launches and promotional campaigns. • Monitoring and analyzing product category and competitors' performance, cross-matching economic trends, and consumer data. Translating market insights into business incrementality.• Managing brand P&L, ensuring high ROI and GP%.• Building business cases for CAPEX investments for the introduction of new product ranges or changes in the current portfolio architecture.• Collaborating with Supply Chain in production and inventory management regarding new products and crises. Show less

Bulgaria

• Developing and being accountable for the Marketing Strategy of the largest CCHBC distribution channel.• Developing strategic promotional campaigns for Coca-Cola, Bankia, and Schweppes - to drive Incidence and Frequency• Managing channel direct marketing budget and monitoring KPIs to ensure optimal alignment with the business plan objectives.• Evaluation of the marketing activities' impact and implementation of corrective actions when necessary.• Working closely with the Field… Show more • Developing and being accountable for the Marketing Strategy of the largest CCHBC distribution channel.• Developing strategic promotional campaigns for Coca-Cola, Bankia, and Schweppes - to drive Incidence and Frequency• Managing channel direct marketing budget and monitoring KPIs to ensure optimal alignment with the business plan objectives.• Evaluation of the marketing activities' impact and implementation of corrective actions when necessary.• Working closely with the Field Sales Team and providing support in the implementation of activities through regular market visits, coaching, and presentations Show less

Bulgaria

In 2019 I was project leader of the biggest brand innovation: the re-architecture of the portfolio and pricing model of Coca-Cola, changing completely our market penetration strategy, positioning, and communication. Main responsibilities during the project:• Coordinating a wide cross-functional team in the process of product production and contingency import.• Creating a holistic market execution plan for all trade channels.• Building a strong selling story for… Show more In 2019 I was project leader of the biggest brand innovation: the re-architecture of the portfolio and pricing model of Coca-Cola, changing completely our market penetration strategy, positioning, and communication. Main responsibilities during the project:• Coordinating a wide cross-functional team in the process of product production and contingency import.• Creating a holistic market execution plan for all trade channels.• Building a strong selling story for customers and consumers to represent the new strategy and benefits out of it.• Preparing our Sales Team for negotiation with customers through training and simulations.• Tracking and reporting the post-launch revenue results on a monthly basis to the Executive level• Initiating corrective actions thought the year to ensure the achievement of our yearly revenue goalOther Launches:• Coca-Cola 750ml Returnable Glass Bottle - unique product, created in Bulgaria, specifically for the Bulgarian reality and consumer trends• Cappy MIX - new sub-range of Cappy Nectars• Cappy Joy - new sub-brand in Still Drinks Category Show less

Bulgaria, Sofia

Revenue Growth Management Department• Addressing growth opportunities and identifying business targets through shopper and category analysis.• Leading a Category Management tailored projects for specific retailers (CBA, TMarket) to drive Beverage’s category revenue growth by meeting consumer needs and trends.• A creator and preacher of merchandising standards.

Bulgaria, Sofia

A 2-year fast-track program gave me the opportunity to prove myself as a fast learner with strong project management skills.Through rotational assignments in Sales, Marketing, and Supply Chain departments I had the chance to lead impactful business projects, understand all different sides of the FMCG business. List of Projects I was responsible for during my first year:1. Marketing: Incidence measurement of the consumer promotional campaigns in HoReCa2. Sales: Measuring the… Show more A 2-year fast-track program gave me the opportunity to prove myself as a fast learner with strong project management skills.Through rotational assignments in Sales, Marketing, and Supply Chain departments I had the chance to lead impactful business projects, understand all different sides of the FMCG business. List of Projects I was responsible for during my first year:1. Marketing: Incidence measurement of the consumer promotional campaigns in HoReCa2. Sales: Measuring the Effect of In-Store Brand Execution - used for the creation of numerous selling stories for installations of permanent displays and coolers 3. Supply Chain: Creation of a new Quality and Food Safety Integrated system - fully implementedAfter my first year, I continued my development in the area of Category Management & Shopper Insights. Show less

I was co-creator of a new entrepreneurship training program for young people with the ambition to start their own businesses.At a later stage of our development, we decided to join forces with embrioo.com because we shared a common vision and goal. The training platform becomes a new business line for Embrioo, taking the name Embrioo Incubator.

Sofia, Bulgaria

Embrioo.com makes it possible for creative people around the world to connect with one another to develop their ideas and bring them to companies. Embrioo integrates ideas and inventions, students and professors at universities, companies, and institutions to facilitate the process of bringing an idea to its respective market implementation.Embrioo is Bulgaria’s national champion of the 2013 Creative Business Cup.I was responsible for the strategic development of the platform… Show more Embrioo.com makes it possible for creative people around the world to connect with one another to develop their ideas and bring them to companies. Embrioo integrates ideas and inventions, students and professors at universities, companies, and institutions to facilitate the process of bringing an idea to its respective market implementation.Embrioo is Bulgaria’s national champion of the 2013 Creative Business Cup.I was responsible for the strategic development of the platform embrioo.com and the business relations. Show less

Sofia, University Of National And World Economy

University Of National And World Economy

Product Manager In The It Industry, Information Technology

Master’S Degree, International Economic Relations

Master’S Degree, Csr-Financial Management

Ba, Industrial Business

High School, Spanish Language And Literature