Repurpose Your Purpose is a boutique coaching company that focuses on deep transformation.I work with a small number of clients who are ready to find deep fulfillment and purpose in their lives.Repurpose Your Purpose started as a program for career changers who are not sure what to do next. It has since expanded to also support leaders, entrepreneurs, and organizations.You can create the life you desire while experiencing clarity, love, and inner peace. That’s your natural state. Once you awaken to your own innate wellbeing and creativity, life transforms. And from there your own ability to create, lead, and connect flows and expands.I work with clients individually or through group programs to awaken them to their innate wellbeing - it's already there. And from that place, I support them on the journeys they choose to embark on.

I work with heart-centered solopreneurs and organizations (including non-profits) who want to develop marketing strategy and grow to their next level. Ask me how.

I worked with Community Matters (Safe Schools Ambassadors Program) from 2008 to 2010 and from 2018 to 2022.• Trained children and young adults + their teachers on how to prevent and stop mistreatment and violence in their schools• Taught principles of non-violent communication, peer interaction, empathy, understanding and violence prevention• Led solution-based, hands-on, empowering workshops in front of groups of 30-80 people• The Safe School Ambassadors Program is a student-centered model that educates diverse social leaders with the skills to prevent and reduce bullying. It is the nation’s most effective student-led bullying prevention program.

In 2017 I helped create The Arab Film and Media Institute. AFMI is a non profit organization founded by the team behind the largest and oldest Arab Film Festival in North America and it aims to be a complete ecosystem to find, nurture, and showcase Arab talent in the United States. Starting with organizing school screenings, and growing into offering filmmaker services and original programming, AFMI is the place for Arab cinema and its fans, and the home of the Arab Film Festival.I lead our marketing efforts and work with a wonderful team + interns and volunteers on social media content, blog posts, and event marketing. I work closely with the Executive Director on high level marketing strategy and communication.

Took a break from my marketing duties to support AFMI as an adviser.

I have been the Marketing Director at the Arab Film Festival since January 2016. The Arab Film Festival is the oldest and largest independent showcase of Arab film in the United States. In 2017 we expanded to become the Arab Film and Media Institute - the first institute of its kind in North America. Starting with organizing school screenings, and growing into offering filmmaker services and original programming, AFMI is the place for Arab cinema and its fans, and the home of the Arab Film Festival.I lead a team to expand AFMI's reach and visibility, working closely with the Executive Director and Artistic Director. AFMI's mission is to create a complete ecosystem to discover, nurture and showcase Arab and Arab American talent and stories. In 2016, I worked on a complete rebrand with our Design Director, launched an original content strategy, changed our social media approach, took the Arab Film Festival to record profitability, and helped build the vision and strategy for the Arab Film and Media Institute (AFMI).You can read about and download my case study on how the Arab Film Festival increased its individual donors 540% within a year on my website: http://bit.ly/2k8Vja9• Increased individual donors by 540% and earned revenue by 46% over previous year • Developed and executed social media strategy that increased reach by 61%, visitors to AFF’s profile on Twitter increased by 268%.• Worked closely with Design Director to completely rebrand the festival and create the AFMI brand• Created content marketing strategy to develop highly targeted original content.• Implemented highly targeted and successful Facebook advertising.

I led the marketing and PR team for the entire company. From our headquarters, my team supported 29 stores, with a combination of offline and online marketing and PR activities. From creating PR campaigns to working on rebranding the look and feel of Nadeau, to coaching individual store managers, I enjoyed the best of both worlds: being at the marketing helm of an established company in a fast paced start up environment.• Responsible for all PR and marketing efforts, including targeted local marketingstrategies to promote each of Nadeau’s 29 stores around the country.• Managed a national marketing team at the corporate office and also support and coachthe store manager at each location around the country.• Opened 4 new locations, 1 pop up shop, and expanded/moved two stores.• Created a system of tracking and reporting marketing ROI, including tracking socialmedia stats, newsletter open rates and CTR, direct mail initiatives, etc.• Worked closely with senior leadership to build a completely new website that includes an internal and interactive catalog for each individual store’s inventory.• Trained over 30 people, including all store managers and the national marketing team on the new website, overseeing its implementation and launch.• Established and maintained successful ad initiatives with record ROI.

• Created and implemented integrated multi-channel strategic marketing to effectivelygrow Indiegogo’s use, engagement and revenue among the filmmakers and webcreators.• Managed and led the revision of Indiegogo Film Handbook, coordinating content, design and copy.• Interfaced and collaborated cross functionally with multiple internal and external teams.• Led the marketing strategy and implementation of Indiegogo’s presence at the 2015 Sundance Film Festival, including the release of Indiegogo’s new Film Handbook and Vimeo Partnership announcement.

• Led the direction and development of integrated multi-channel strategic marketing platforms to effectively grow user base and engagement• Augmented retention efforts to encourage long-term member and customer patronage• Developed the creative vision for all content-focused programs and partnerships• Managed, developed and coached team members• Built and engaged our online audience• Developed an overall social editorial plan and oversaw the execution of strategic social media and digital initiatives • Demonstrated campaign ROI through analytics tools such as Google Analytics and Facebook Insights.• Created, produced and hosted Novedge's original Google Hangout on Air series: How to Succeed in Architecture.

Aurora Meneghello Productions specializes in wedding, portrait and event photography. • Built photography business from scratch, including multi-channel marketing plan that incorporated in person networking, social media, events, partnerships, focused pro bono work and membership to trade associations. • Increased net revenue by implementing marketing strategy in a consistent manner. • Run all marketing channels, including website, blog, Tumblr, Twitter, and Facebook

Official Photographer of BAIA events. Organizer of BAIA Aperitivo, our highly attended monthly informal networking gathering.• Created, developed and executed BAIA Aperitivo, BAIA’s most successful event series to date, with increase in attendance over 10 months and leading to an increase in paid memberships• Organize ongoing monthly networking sessions for 70+ professionals at various venues in San Francisco• Created and organized a series of exclusive mentoring dinners, BAIA Dinner.• Act as BAIA’s Official Photographer, creating all still images used on our blog and online presence

Founder, photographer, strategic marketing planning and brand strategist. Locally Grown Weddings is passionate about everything local and sustainable.• Founded strategic partnership between 5 wedding professionals to establish a company focused on eco-friendly and sustainable wedding services• Lead commission and analysis of market research to maximize marketing efforts producing 2x year-over-year client leads by shifting marketing to editorial submissions• Drove the creation of two websites by collaborating with designers and copywriters to establish online presence and increase awareness• Developed and maintain company’s social media presence, including blog posts and Twitter.

Director, Writer and Producer. Public speaking at events weekly on the topic of higher education and student debt.• Developed and created Default: the Student Loan Documentary. • Researched topic extensively and screened interviewees (experts and borrowers)• Established relationships with key activists and organizations• Wrote and directed filming• Managed over 10 people in different roles and at different stages of the project• Gave interviews to online and print publications on an almost weekly basis• Spoke on the issue of student debt in front of audiences • Default won Audience Award at the 2012 SF Indie Film Festival• Default was reviewed and mentioned in over 200 publications, including Forbes and The Nation online.• Default was broadcast by over 138 local PBS stations• Default has been screened at over 150 college campuses all over the country• Default’s trailers have been viewed over 100,000 times• Default has over 10,000 fans on Facebook and over 6,000 followers on Twitter• Default spurred a movement for student debt awareness and reform and helped make this issue one of the hottest topics of 2012.