President
CurrentAccomplished and award-winning communication professional with strong analytical, speaking, & writing skills. Founder and Team Lead of premiere bilingual certified Latina/minority woman-owned & operated Public Relations and Productions company: Aurora Communications. Current campaigns include:• Producing, promoting and publicizing concerts for City College's Aaron Davis Hall. • • Strategizing & implementing Communications for The Silent Procession for Puerto Rico, a humanitarian effort to focus on the unequal treatment of this U.S. Colony resulting in mainstream, Hispanic and African American media coverage.• Appointed Communications Consultant for Latino outreach to Presidential, Mayoral, and City Council political races increasing Hispanic voter turnout. • Produced, publicized, and promoted high visibility local, Tri-State, national and international campaigns and publicity events focused on education, recruitment, entertainment as well as government relations for the telecommunications, food, health, labor and entertainment industries. • As public relations counsel and liaison to McDonald’s, Procter & Gamble, Verizon and others, positioned clients and increased visibility, media clippings, and broadcast time in state & national media across all communication channels including paid, unpaid, public service announcements and social media in multi-cultural communities. Planned media events, managed media relations, focus groups, media audits, and bilingual surveys while establishing community partnerships. • Led, trained and supervised a team of thirty for MCI during the telephone divestiture. • Excellent troubleshooter and crisis-management consultant analyzing and devising a multi-tiered, cause-related campaign for Pathmark Supermarkets garnering positive editorial opinions from leading New York media earning a P.R. award.
