- 18 month marketing plan elaboration- Allocation of ressources to source market data and analyze them to gather customers needs- Management of the marketing team in Sophia Antipolis and among offices abroad- Recruitment of new talents and building a bigger team to implement the marketing plan- Product development: Medical and scientific data learning in collaboration with Key Opinion Leader, one-to-one presentation of prototype and feedback. Centralization of needs and improvement requests from customers, sales & customer support team to classify according to priorities and define in product specifications to discuss with R&D. Participation to R&D sprint to follow the product development and adjust requierements if need be. Product launch programmed during event with plenary presentation of KOLs releasing data obtained during product development. Print and digital communication around it.- Press: Presse release redaction, search of journal opportunities relevant to our market locally and in our different regions of the world.- Partnership and contract redaction and implementation- CRM management and training of the team- Budget- Competition analysis

- Maximizing corporate visibility during conferences, creating and maintaining good partnerships and planning booth logistics- Positioning, branding and designing a corporate identity- Creating the new website and preparing promotional support (videos, flyers, presentations and brochures)- Managing products launch (market study, target-audience trials, identifying key features, R&D collaboration)- Implementing a communication strategy (emailing campaigns, press release, magazines, social media…)- Generating partnerships and KOL relationships- Using analytical tools to provide reports and insights of the performance of campaigns- Designing mock-ups for new software interfaces and providing icons- Generating leads, managing database and CRM- Managing budget

- Maximizing corporate visibility during conferences, creating and maintaining good partnerships and planning booth logistics- Positioning, branding and designing a corporate identity- Creating the new website and preparing promotional support (videos, flyers, presentations and brochures)- Managing products launch (market study, target-audience trials, identifying key features, R&D collaboration)- Implementing a communication strategy (emailing campaigns, press release, magazines, social media…)- Generating partnerships and KOL relationships- Using analytical tools to provide reports and insights of the performance of campaigns- Designing mock-ups for new software interfaces and providing icons- Generating leads, managing database and CRM- Managing budget

- Prospecting for leads: door-to-door, cold calling, asking for referrals, networking, mailing- Creating and managing customers databases- Action plans and monthly and quaterly forescasting - Creating and providing analysis tools and reporting - Creating sales presentation for business meetings, e-mailings and mailings- Searching for, planning and participating in qualified events (salons des CE 2013 et 2014, Yacht Show, Foire de Paris, Industria)

- Prospected for service providers by phone - Created the initial database- Hosted service provider workshops followed by satisfaction survey by e-mail- Complementary project : Created the company website with html and CSS from scratch and external communication

- Identified customer needs via e-mailings and satisfaction survey - Provided innovative service: Selected and negotiated with suppliers for a project launch - Developed new features for customer accounts on the website, the mobile site and enhanced IVR server - Managed customers database

- Community management (Facebook, Twitter)- Developing commercial offers and emailing - Identifying, contacting and qualifying prospects matching - Reporting to the CEO of the San Francisco’s office

- Followed up and managed tour proposals for clients –made tour itineraries specific to clients’ demands- Find keywords to improve our web ranking (referencing) and wrote city descriptions for a forum- Translated programs and websites from Italian to French- Trained two new interns and followed up