Brand Identity & Design | Strategy & Consulting | Social Media | Marketing Services for small businesses Hopson Rae was created in 2017. I’ve always had a drive to CREATE. Creating relationships, new opportunities, new ideas and ways to creatively problem solve. Whether it is a project at work or at home, the fire never seems to fizzle.The entreprenuial mindset is in my veins. It inspires and motivates me to CREATE more. That’s when Hopson Rae became a creative outlet and driver for MORE. Now, it is my full time job and full time passion! I want to be a ray of light for my clients. From the overall experience to the final deliverable, I want them to feel even more inspired about their brand, their project, their end result. All of this lead me to the inspiration for Hopson Rae’s brand mark. The “O” being reminiscent of a sun projecting brightness and “rae” representing a ray of light. Let it shine, whatever IT is your brand represents. Let us help you find your shine!

Led the development of the Retail Division marketing strategy. Consulted with the Director of Strategic Marketing, EVP of Retail, and CEO to activate and begin execution of developed strategies. Collaborated with retail team to lead development of both overall retail brand strategy as well as specific retailer tactical programs for CPG. Managed additional responsibilities including project timelines, budgets, development of advertising materials and other communications. Assisted in the analysis of market and industry trends for the purpose of identifying new product and line opportunities. Worked to create efficiencies in the overall development and implementation process. Worked alongside Director of Strategic Marketing to oversee product development and innovation, while managing process through internal departments of Finance, Quality Control, Purchasing, and Manufacturing. Worked with agency partners to manage the creation of all advertising materials.Managed brand image and execution of social media communication.Researched the market and trends to assist in the development of new products and lines. Collaborated with a wide variety of functional areas such as sales, quality, and manufacturing to develop and provide product definitions responsive to customer needs and market opportunities. Promoted relationships with retail buyers. Visited with buyers alongside sales team.Managed ecommerce presence and performance based on existing strategy. Implemented and oversaw Brand Ambassador program and managed tactical and strategic efforts.

At Cayenne, we are a culture of continuous learning, which means finding creative ways to provide and produce creative work for our clients - from the relationship to the end deliverable. I am an Account Executive at Cayenne Creative, which roles and responsibilities include: -Relationship builder-Champion for the business goals of both Cayenne and the client -Voice for the shop in the client’s offices, and the voice for the client in the shop-Manager of the communication flow between the client and the agency-Creative thinker and problem-solver that: helps an idea become real, budgets to find resources for a project, reveals new ways to build a client’s business-Determined to bring creative possibilities to life by understanding and communicating the client's objectives, motivations, pain points, challenges, resources, and budgets -Responsible for keeping the client well informed of the status of various projects from the initiation of a project to the end deliverable - whether that be a logo, website, video, brand book, social media strategy, digital and or traditional media buy, collateral materials, a clutter buster, and more-Establish and manage project scope of work and timelines-Creates client proposals and manages client billing throughout the project workflow-Develop creative briefs that inform and inspire the creative team-Develop master plans that provide a complete view of the client’s business challenges, target audience, communication vehicles, budgets, and timelines

-Contact past and potential tournament sponsors-Create and send out sponsorship letters for the foundation’s primary fundraising event-Work to increase participation in the tournament to achieve the goal of raising $10,000 for scholarships to be presented to high school seniors who exemplify outstanding leadership, character and community service-Order promotional items to be given to golfers and volunteers

-Create, implement and administer marketing strategy for social media platforms (i.e. Facebook, Twitter, Instagram and Pinterest for audience of 30,000+)-Responsible for fulfillment and overall marketing plan of the Zoo’s Adopt-An-Animal Sponsorship Program-Meet with various internal departments to discuss needs and develop marketing tools-Develop and manage project deadlines for various marketing materials-Design event posters that are displayed throughout the Zoo for internal marketing and promotional efforts-Oversee creative process with graphic designer for campaigns, exhibits, internal signage and seasonal events-Aid in development of local media strategy and execution-Coordinate promotional filming with local media partners-Create targeted email marketing for audience of 13,000+-Generate content and assist with edits for quarterly Zoo publication with a distribution list of 10,000+ (i.e. Board of Directors, Donors, Sponsors, Members and Zoo staff)-Work with outside vendors to generate quotes for marketing collateral-Review and process donation request from various non-profit organizations-Proposed marketing strategy for organization’s presence on Instagram to Zoo’s Senior Staff

-Work with the Operator to create, implement, and execute marketing plans-Develop marketing strategy to drive traffic and increase transaction counts on an individual store level basis-Create and implement mall employee customer loyalty program-Build relationships with customers by providing a unique experience within our store in order to create "Raving Fans"-Responsible for setting up in store displays according to National Marketing Campaign guidelines-Set up cross-promotions with mall merchants and surrounding businesses-Manage and create social media content; Facebook and Twitter-Implement and manage mobile marketing campaigns -Create and distribute promotional items for in store events and promotions -Set up fundraisers with local groups, schools, and sports teams-Interview potential candidates for internship/part time positions