In charge of Betting Triggers scope :identify opportunities / specify user experience / coordinate with stakeholders, data and tech teams / facilitate delivery / monitor performance / optimize on a daily basis.Client-centricity and expertise :• Tailor finely the product experience to the player needs (right message / right moment) • Target finely the eligible users of your product experience • Be deeply client-centric and constantly put myself in clients' shoes… Show more In charge of Betting Triggers scope :identify opportunities / specify user experience / coordinate with stakeholders, data and tech teams / facilitate delivery / monitor performance / optimize on a daily basis.Client-centricity and expertise :• Tailor finely the product experience to the player needs (right message / right moment) • Target finely the eligible users of your product experience • Be deeply client-centric and constantly put myself in clients' shoes thanks to quali and quanti user researches, personae, user feedbacks...• Constantly challenge my product and get inspired thanks to benchmarks / competitive intelligence to offer best in class experienceData-driven and experimentation mindset :• Collaborate with analytics to build and optimize my product monitoring tools• Design, coordinate and measure tests results to constantly optimize Excellence in product strategy : • Main point of contact on betting triggers scope• Building product strategy for the next 6 months• In charge of the discovery track to identify new opportunities to solve problems• Size and prioritize those opportunities to maximize both customer and business value• Participate to the arbitration of the product roadmap with the other CRM Product managers and the Head of Product• Act as a delivery facilitator : specifications, coordination with PO / tech / data team and stakeholders Show less

Based on a data driven and customer centric spirit : Offer a betting experience no one else offers : memorable, frictionless and sustainable in order to develop VIP clients lifetime value and long-term engagement.Provide a dedicated and tailored experience with : The right message at the right time with the right offer, trough a gamified experience respecting responsible gaming.Imagine CRM of tomorrow with a constant search for innovation to retain players (journey, XP,… Show more Based on a data driven and customer centric spirit : Offer a betting experience no one else offers : memorable, frictionless and sustainable in order to develop VIP clients lifetime value and long-term engagement.Provide a dedicated and tailored experience with : The right message at the right time with the right offer, trough a gamified experience respecting responsible gaming.Imagine CRM of tomorrow with a constant search for innovation to retain players (journey, XP, promotions ...) Show less

Definition, implementation and follow-up of the animation plan and its highlights.• Responsible for Cross Sell development (Sport / Poker to Horse Betting): An increase of 3% in volume of active players and 2% in turnover.• Responsible for the animation of the entire customer life cycle (activation, stimulation, retention, reactivation)• Design and implementation of promotional campaigns in line with the objectives and the target: definition of the mechanics, creative brief… Show more Definition, implementation and follow-up of the animation plan and its highlights.• Responsible for Cross Sell development (Sport / Poker to Horse Betting): An increase of 3% in volume of active players and 2% in turnover.• Responsible for the animation of the entire customer life cycle (activation, stimulation, retention, reactivation)• Design and implementation of promotional campaigns in line with the objectives and the target: definition of the mechanics, creative brief, targeting requests, definition of KPI's, operational follow-up.• Design and implementation of omnichannel campaigns via Marketing Cloud• Transversal relationship : Data-mining, CRM, branding, digital studio, customer service• Writing content briefs : e-mailings, cloud pages, digital banners, push notifications and agency briefs. Show less

• Horse betting expertise (variable odds, types of games, payout ratios)• Advice and taking of horse bets by phone• Operational workload (six consecutive days, evenings and weekends)

• Management of a client portfolio• Negotiation of purchase and sales prices and commissions

• Management and development of a client portfolio in the Event division• Production and total management of event operations in France• Recommendations and implementation of marketing and sales strategies• Design and execution of B2B and B2C PR operations...