- Day to Day management of the franchise for profitability- Ideate and execute Consumer to Brand strategies that drive user engagement and sustained brand growth.- Consumer insight and engagement.

- Annual Brand Marketing/Advertising Planning and execution- Brand positioning and integration into group brand architecture, - CSR, Brand-Public Relations, Event activations- Brand Strategy / FBI (Field brand investigations)/competition monitoring, - Working across all brands within the group, setting the agenda for product naming/registration/packaging, etc - Manage Actual Brand Creatives ( copy, visuals, TVC, jingles, etc), other ATL BTL Activities, - Brand… Show more - Annual Brand Marketing/Advertising Planning and execution- Brand positioning and integration into group brand architecture, - CSR, Brand-Public Relations, Event activations- Brand Strategy / FBI (Field brand investigations)/competition monitoring, - Working across all brands within the group, setting the agenda for product naming/registration/packaging, etc - Manage Actual Brand Creatives ( copy, visuals, TVC, jingles, etc), other ATL BTL Activities, - Brand Experience marketing/ brand persuasion Marketing, Brand projections. etc- Setting Brand communication standards / Liasing with 3rd party producers & suppliers to ensure standards- Budgeting, Advertising / BTL/ATL, etc, Recommending Cost effective New media / strategies, - Generally overseeing/Supporting activities across The Marketing mix- Social media/New media management - leveraging for increased brand penetration/loyalty Show less

- Midwifed and executed the transition from products to brands across all SKUs - Added verve and created needed communications for effective trade penetration- Brought needed B2B partnerships and recognision by public institutions via various sydicated partnerships E.g Heritage Bank / Lagos State (Skoolympics - Schools athletics event ); Oando Foundation Childrens Day events/CSR; Nigeria Football Federation (official event water); Lagos State Safety Summit; etc.- Responsible for… Show more - Midwifed and executed the transition from products to brands across all SKUs - Added verve and created needed communications for effective trade penetration- Brought needed B2B partnerships and recognision by public institutions via various sydicated partnerships E.g Heritage Bank / Lagos State (Skoolympics - Schools athletics event ); Oando Foundation Childrens Day events/CSR; Nigeria Football Federation (official event water); Lagos State Safety Summit; etc.- Responsible for the very successful TIGO schools U-13 soccer championship (4 years) - Responsible for effective Annual Marketing planning/Budgets across all SKUs- Ensured all relevant staff /managers became ambassadors of the brands, via effective brand immersion tranings and awards- Re-organised the Marketing budgets with emphasis on cutting waste/optimising 3rd party spending without compromising on quality standards- Responsible for setting all brand standards and relevant SOP for day-to day efficiency- Responsible for Go-To-Market ideas and new brand launches across all SKUs - (Including comprehensive MARCOM planning for all new brands). "On the Go", "Superkids", "Tigo", etc- Midwifed Brand naming across SKUs - Named and created Logos / pack improvenments for major brands Show less

- Brand Concept Developments- Oversee/Direct production processes- Actual Copy writing for Radio, TV, etc- Visualising- Field Brand Investigations- Liase with client to develop new Brand direction- Sign off on quality for 3rd party productions- Participate in Core management brainstorming sessions- Manage day-to-day running of creatice activities