Auscar Ikoro Michael
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Auscar Ikoro Michael Email & Phone Number

Brand Director and Lead Consultant at CONSUMERS CHOICE NG
Location: Lagos State, Nigeria, Nigeria 6 work roles 4 schools
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Current company
CONSUMERS CHOICE NG
Role
Brand Director and Lead Consultant
Location
Lagos State, Nigeria, Nigeria
Company size
92 employees

Who is Auscar Ikoro Michael? Overview

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Quick answer

Auscar Ikoro Michael is listed as Brand Director and Lead Consultant at CONSUMERS CHOICE NG, a company with 92 employees, based in Lagos State, Nigeria, Nigeria. AeroLeads shows a matched LinkedIn profile for Auscar Ikoro Michael.

Auscar Ikoro Michael previously worked as Brand Director / Lead Consultant at Consumers Choice Ng and Head, Brand / Marketing at Cway Group. Auscar Ikoro Michael holds Associate from National Institute Of Marketing Of Nigeria.

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CONSUMERS CHOICE NG

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Profile bio

About Auscar Ikoro Michael

Award winning Brand/marketing practitioner (Corporate Brand personality of the year, 2020 -Trek Newspapers), Author, Public speaker, Integrated marketing Communications expert. | Built Nigeria's most recognisable water Brand from scratch 2010-2019"When I started building the CWAY brand in 2010, many didn't believe it was possible, but we did it! Today, when the CWAY brand is mentioned, you know exactly what it stands for." More than 15years ago, I started out in advertising and integrated marketing communications where I rose to become Head of Brand / Creative Services before leaving to join one of Nigeria’s foremost FMCG companies as Head of Brand Communications and later Head of Brand/Marketing. My journey as a corporate leader has seen him build leading brands and manage promotions, sponsorships, B2B partnerships, Consumer engagement / Experientials, Various Media Campaigns, productions, Activations, Annual marketing plans/budgets, etc. I am currently Brand Director / Lead Consultant at Consumers Choice Nigeria. A consumer insight / engagement outfit where He is tasked with Ideating and executing Consumer to Brand strategies that drive user engagement and sustained brand growth for client brands.I am a member of the Nigerian Institute of Marketing and a Fellow, Institute of Brand Management of Nigeria.

Listed skills include Copy Writing, Direct Marketing, Positioning, Marketing Management, and 37 others.

Current workplace

Auscar Ikoro Michael's current company

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CONSUMERS CHOICE NG
Consumers Choice Ng
Brand Director and Lead Consultant
Lagos, Nigeria
Website
consumerschoice.ng
Employees
92
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Company profile
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6 roles · 16 years

Auscar Ikoro Michael work experience

A career timeline built from the work history available for this profile.

Brand Director / Lead Consultant

Current
Consumers Choice Ng

Lagos

- Day to Day management of the franchise for profitability- Ideate and execute Consumer to Brand strategies that drive user engagement and sustained brand growth.- Consumer insight and engagement.

Aug 2019 - Present

Head, Brand / Marketing

Cway Group

Lagos

- Annual Brand Marketing/Advertising Planning and execution- Brand positioning and integration into group brand architecture, - CSR, Brand-Public Relations, Event activations- Brand Strategy / FBI (Field brand investigations)/competition monitoring, - Working across all brands within the group, setting the agenda for product naming/registration/packaging.

Jun 2016 - Sep 2019

Head, Group Brand Communications

Cway Group

Lagos

- Midwifed and executed the transition from products to brands across all SKUs - Added verve and created needed communications for effective trade penetration- Brought needed B2B partnerships and recognision by public institutions via various sydicated partnerships E.g Heritage Bank / Lagos State (Skoolympics - Schools athletics event ); Oando Foundation.

2010 - 2016 ~6 yrs

Head, Brand Services

Frontpage Imc

Lagos

- Brand Concept Developments- Oversee/Direct production processes- Actual Copy writing for Radio, TV, etc- Visualising- Field Brand Investigations- Liase with client to develop new Brand direction- Sign off on quality for 3rd party productions- Participate in Core management brainstorming sessions- Manage day-to-day running of creatice activities

Mar 2006 - Jul 2010

Manager, Creative Services

Rolwat Imc, Lagos
Jan 2003 - Dec 2005
Team & coworkers

Colleagues at CONSUMERS CHOICE NG

Other employees you can reach at consumerschoice.ng. View company contacts for 92 employees →

BJ Bassey Joandra Bassey Joandra Colleague at Consumers Choice NgNigeria, Nigeria View → AA Adedayo Adegoke Adedayo Adegoke Colleague at Consumers Choice NgNigeria, Nigeria View → FC Fyson Chiedu Odor Fyson Chiedu Odor Colleague at Consumers Choice NgNigeria, Nigeria View → SB Sanni Benjamin Sanni Benjamin Colleague at Consumers Choice NgNigeria, Nigeria View → EM Eventus Mfreke Eventus Mfreke Colleague at Consumers Choice NgNigeria, Nigeria View → OK Oyaniran Kayode Olamide Oyaniran Kayode Olamide Colleague at Consumers Choice NgNigeria, Nigeria View → YY Yieldful Yusuf Mekwunye Yieldful Yusuf Mekwunye Colleague at Consumers Choice NgNigeria, Nigeria View → AK Akinosi Kehinde Akinosi Kehinde Colleague at Consumers Choice NgNigeria, Nigeria View → JW John Williams John Williams Colleague at Consumers Choice NgLagos, Lagos State, Nigeria, Nigeria View → KE Kenneth Edobor Kenneth Edobor Colleague at Consumers Choice NgNigeria, Nigeria View →
4 education records

Auscar Ikoro Michael education

Associate

National Institute Of Marketing Of Nigeria

Fellow

Institute Of Brand Management Of Nigeria

Mba - Marketing

Mba Institute, Switzerland - 57344602115917
FAQ

Frequently asked questions about Auscar Ikoro Michael

Quick answers generated from the profile data available on this page.

What company does Auscar Ikoro Michael work for?

Auscar Ikoro Michael works for CONSUMERS CHOICE NG.

What is Auscar Ikoro Michael's role at CONSUMERS CHOICE NG?

Auscar Ikoro Michael is listed as Brand Director and Lead Consultant at CONSUMERS CHOICE NG.

Where is Auscar Ikoro Michael based?

Auscar Ikoro Michael is based in Lagos State, Nigeria, Nigeria while working with CONSUMERS CHOICE NG.

What companies has Auscar Ikoro Michael worked for?

Auscar Ikoro Michael has worked for Consumers Choice Ng, Cway Group, Frontpage Imc, and Rolwat Imc, Lagos.

Who are Auscar Ikoro Michael's colleagues at CONSUMERS CHOICE NG?

Auscar Ikoro Michael's colleagues at CONSUMERS CHOICE NG include Bassey Joandra, Adedayo Adegoke, Fyson Chiedu Odor, Sanni Benjamin, and Eventus Mfreke.

How can I contact Auscar Ikoro Michael?

You can use AeroLeads to view verified contact signals for Auscar Ikoro Michael at CONSUMERS CHOICE NG, including work email, phone, and LinkedIn data when available.

What schools did Auscar Ikoro Michael attend?

Auscar Ikoro Michael holds Associate from National Institute Of Marketing Of Nigeria.

What skills is Auscar Ikoro Michael known for?

Auscar Ikoro Michael is listed with skills including Copy Writing, Direct Marketing, Positioning, Marketing Management, Social Media, Online Marketing, Brand Development, and Data Analysis.

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