Independent Eyewear Professional/ConsultantSocial Media/Marketing Professional Executive Trade Event PR ManagerLuxury Eyewear BloggerOwner/Creative Director at Spexaddict - www.spexaddict.comMedia/Marketing Director at Loft Eyewear Shows www.lofteyewearshow.comFounder, editor and blogger at the Luxury Eyewear Forum @ www.luxuryeyewearforum.comDistributor of the Italian luxury eyewear publication LYF Magazine in North AmericaExtensive sales and managerial experience in the international luxury eyewear market both in retail and wholesale including Optical Shop Of Aspen, Matsuda, Freudenhaus, Bevel, Ørgreen and Blake Kuwahara. Consultancy services to independent eyewear wholesalers and retailers. Trade Event co-ordinator and PR executive.Social media management and website design for independent eyewear boutiques and wholesalers.Experienced in all facets of the retail optical business including conception, leasing, build out, staffing, advertising, marketing and training. Long experience as a district manager and marketing manager in a multi-store optical environment.Experienced in the lens and eyewear manufacturing business. Qualified Optician and ABO certified.Industry experience in education and training includes being a member of the Industry Advisory Panel to RMIT University, a corporate sales training manager and a private sales training consultant.Board Member of the Australasian Dispensing Opticians Association (VIC) for more than 10 years.