Austen George Email & Phone Number

Saint Paul, Mn, Us

Minong, Wi, Us

Core Jack Link's Brand Team: Frito-Lay Partnership and Jack Link's Cold Crafted Refrigerated Portfolio

Provo, Utah, Us

• Streamlined student athlete professional development onboarding process through new project management system

Basking Ridge, Nj, Us

• Utilized consumer behavior research and trends to develop a go-to-market content monetization strategy projected to increase revenue• Created new operational system enabling stakeholders to better identify strategic opportunities for resource allocation and prioritization• Designed strategic process improvements to enhance the customer experience of future product launch

Salt Lake City, Ut, Us

• Led 6 cross-departmental teams while managing relationships with stakeholders to pilot innovative online service-oriented engagement and retention tool released after 20-month product cycle• Increased new product conversion rate by 400% after A/B test on website • Achieved 70% growth in subscriptions of email marketing channel through a global, cross-cultural campaign to leverage domestic and international growth opportunities• Increased downloads of an existing mobile app by 22% through an analysis of trends in customer data• Conducted customer listening for key market segments to explore consumer insights and innovate new design and operational procedures for existing products

Layton, Ut, Us

• Secured and negotiated unpaid publicity in media outlets including PEOPLE, The Wall Street Journal, Traditional Home, and Country Living• Achieved 60% ROI through groundbreaking scavenger hunt marketing campaign in Downtown Salt Lake City• Developed marketing strategies for a portfolio of 30+ products and 5 brands totaling nearly $1 million in annual revenue while managing key relationships with authors, publicists, and sales representatives• Based on data-driven opportunity assessments and market and competitive analysis, created new and successful product that sold 20% more units than initially forecasted, leading to additional product iterations

Provo, Utah, Us

• Identified new customer segment of 200,000 potential leads through SWOT analysis and market research• Optimized CRM database activities to enhance engagement of current and potential clients• Successfully interviewed and trained 2 new staff members in all company systems and procedures

• Evaluated Spanish language skills of 100+ future volunteer representatives• Streamlined office operations by digitally archiving key historical documents and reports• Awarded English Language Certification to 100+ volunteer representatives leveraging Language Testing International

Salt Lake City, Utah, Us

• Designed online and print advertisements promoting various New York Times Bestseller novels that have appeared online, on social media platforms, and in national magazines, such as LDS Living, Shelf Awareness, and Romantic Times• Worked closely with our Proper Romance brand by directing the design and implementation of a shelf-talker promoted across 43 retail stores and increasing social media followers by 34 percent• Coordinated publicity efforts and materials with companies including Family Share and Salt Lake Comic Con

• Developed and strengthened brand by creating and implementing a marketing plan and company vision statements• Organized and conducted a market research panel for Habitat for Humanity of Utah County• Designed and edited executive-level presentations on value engineering and project improvement

Layton, Utah, Us

• Promoted water conservation through several community events and garden fairs• Educated the public about water conservation while scheduling and completing hundreds of water audits for homeowners• Maintained two-acre garden by installing and repairing sprinklers and engaging in landscaping projects

Master Of Business Administration - Mba, Marketing Strategy

Bachelor Of Science, Management, Emphasis: Marketing