Senior Graphic Design Specialist
CurrentAt ALC I am responsible for the development, maintenance and distribution of a wide variety of marketing assets at American Licorice Company (ALC). Working within the Consumer Communications team, the position would be a point of contact point for marketing, sales, agency, and vendor contacts to request marketing assets.Senior graphic design Specialist | Web DesignerAmerican licorice company | LaPorte, in | 2020 - CURRENT-Leads the design process for seasonal packaging, including brainstorming, sketching and collaborating with marketing to create eye-catching designs.-Product photography for web, social and digtal/print ads.-Develops, executes, analyzes and makes recommendations for the marketing plans, programs and campaigns to achieve Brands’ strategic direction and goals.-Responsible for protecting brand by enforcing style guide specifications.-Collaborate with eCommerce Team to ensure brands are properly represented and supported.-Provide creative direction to insure brand assets are properly represented and brand communication is consistent and clear.-Working closely with vendors to create eye catching trade show booth designs.-Designing engaging and responsive landing pages. (https://summer.americanlicorice.com ; https://sourpunch.com/punch-rock-giveaway/)-Conducting website testing-Liaising with back-end developers to ensure web and app logic is properly integrated-Ensuring website function and stability across devices i.e. desktop, mobile, tablet.