A bright and energetic Bristol based Partnerships, Experiential, & Marketing professional with extensive experience with high profile artists and global brands such as Spotify, ASOS and American Express. Lived and worked in a large number of countries, fluent in three foreign languages (Spanish, Brazilian Portuguese & French).Solid academic base, with a degree in Modern Languages. Music industry and brand marketing experience across a large variety of genres and industries, at both grass roots and established levels.Key Skills: Music Partnerships / Music Strategy / PR / Account Management / Brand, Music & Experiential Marketing / Content Creation / Budgeting / Event Planning and Management / Media Management / Business Development / Artist Booking / Tour Management.
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Head Of Partnerships - Rock OysterIlowBristol, Gb -
Partnerships DirectorPlaster Creative Communications Aug 2023 - PresentBristol, England, United KingdomLeadership and management of all partnerships and sponsorships across the Plaster portfolio of festivals (Love Saves The Day, Forwards, Bristol Harbour Festival, Upfest, Simple Things), venues (Beacon, Troxy) and charities (Impermanence, The Anti Banquet, The Welcome Party).Main responsibilities include: Sales Outreach & New Business Development, Partnership Strategy, Comms, Client Relationship & Management, Event Planning -
Senior Live Music ManagerWar Child Uk May 2022 - Aug 2023London, England, United Kingdom- Project managing and leading all War Child's live music portfolio across Brits Week, Day Of The Girl, The Right To Dance, National Album Day and more.- Leading War Child's direct relationships in the music industry with artists, managers, agents, labels and partners including Take That, The 1975, Sugababes, Sam Ryder, Rina Sawayama and Years & Years.- Sourcing and managing brand partnerships across all War Child music projects.- Creating creative and sustainable music related work… Show more - Project managing and leading all War Child's live music portfolio across Brits Week, Day Of The Girl, The Right To Dance, National Album Day and more.- Leading War Child's direct relationships in the music industry with artists, managers, agents, labels and partners including Take That, The 1975, Sugababes, Sam Ryder, Rina Sawayama and Years & Years.- Sourcing and managing brand partnerships across all War Child music projects.- Creating creative and sustainable music related work streams to raise awareness and funds for War Child's essential work with children in conflict around the world.- Managing War Child's music ambassador programme.- Line management of wider music team and liaising with War Child Records.- Highlights include raising over £411k via Brits Week 2023 Show less -
Account Director - Global Music & Entertainment Partnerships (American Express)Momentum Worldwide Jan 2020 - May 2022London, United Kingdom• Management and delivery of American Express' global music partnerships with AEG and Live Nation.• Direct partnership negotiation of music benefits with CAA, WME, Paradigm, Sony and Universal artists.• Identifying new opportunities/avenues by pitching and delivering internationally minded music activations, such as virtual streams with the likes of Dua Lipa, Dermot Kennedy, Sam Smith, Shawn Mendes and Alicia Keys, working closely with Momentum and Amex’s creative, influencer,… Show more • Management and delivery of American Express' global music partnerships with AEG and Live Nation.• Direct partnership negotiation of music benefits with CAA, WME, Paradigm, Sony and Universal artists.• Identifying new opportunities/avenues by pitching and delivering internationally minded music activations, such as virtual streams with the likes of Dua Lipa, Dermot Kennedy, Sam Smith, Shawn Mendes and Alicia Keys, working closely with Momentum and Amex’s creative, influencer, strategy, PR and account management teams.• Planning and delivery of the brand’s global festival partnerships spanning across All Points East, Coachella, British Summertime and Austin City Limits.• Management of global media campaigns across digital, OOH, print and influencer.• Senior level account management across 35 international clients and partners, leading status meetings, optimising every activation and reporting detailed metrics within campaign wraps.• Management of multi-million dollar budgets coupled with analysis of multi-market detailed sales reports to communicate, strategize and develop the music program with innovative media, attention grabbing activations and shareworthy content pieces.• Team resource and growth management.• The result is a world-renowned program of benefits, content and access to the biggest artists, live events in the world, including Harry Styles, Alicia Keys, Ariana Grande, Justin Timberlake and many more. Show less -
Senior Account Manager - Music Brand Partnerships (American Express)Momentum Worldwide Jun 2017 - Jan 2020London, United Kingdom• Working in partnership with the largest promoters, agents, artist management companies in the world, including Live Nation, AEG, Scooter Braun, Marshall Arts, CAA, Paradigm, SJM, WME and CODA, our objective is to provide Cardmembers with access to the best music experiences across 15 international territories across Europe, Asia, Australasia and North America.• Liaising with artists, management, festival PR teams, local markets, media and promoters, our team use their expertise in… Show more • Working in partnership with the largest promoters, agents, artist management companies in the world, including Live Nation, AEG, Scooter Braun, Marshall Arts, CAA, Paradigm, SJM, WME and CODA, our objective is to provide Cardmembers with access to the best music experiences across 15 international territories across Europe, Asia, Australasia and North America.• Liaising with artists, management, festival PR teams, local markets, media and promoters, our team use their expertise in event management, contract negotiation, partnership/ objective delivery, client management and communications to deliver one of the world’s most widely respected music brand partnerships.• Management of global media campaigns across digital, OOH, print and influencer.• Account management across 35 international clients and partners, leading status meetings, optimising every activation and reporting detailed metrics within campaign wraps.• Management of multi-million dollar budgets coupled with analysis of multi-market detailed sales reports to communicate, strategize and develop the music program with innovative media, attention grabbing activations and shareworthy content pieces. Show less -
Senior Account Manager (Spotify)Seed Marketing Agency Feb 2015 - Jul 2017London, United KingdomSeed are market leaders in creating the best creative marketing campaigns for major and breakthrough brands looking to authentically engage with the 18-24 y/o market.• From pitch to planning to delivery, Seed deliver the most interesting, disruptive and engaging events, campaigns and programs designed to increase brand love, change opinions and drive ROI for a proudly diverse client roster.Flagships projects include:• Spotify Secret Social: one epic night of music… Show more Seed are market leaders in creating the best creative marketing campaigns for major and breakthrough brands looking to authentically engage with the 18-24 y/o market.• From pitch to planning to delivery, Seed deliver the most interesting, disruptive and engaging events, campaigns and programs designed to increase brand love, change opinions and drive ROI for a proudly diverse client roster.Flagships projects include:• Spotify Secret Social: one epic night of music, discovery and partying at a mystery location after dark, with performances by the likes of Stormzy, Anne Marie, DJ Fresh, MNEK and more.• ASOS Blank Canvas: a truly personalised Back to School experience for students across Europe, Australia and the US, designed to establish ASOS as the number one destination for fashion loving students.• Spotify Soundclash: The ultimate playlist battle in which clubs, teams and societies from across the UK use Spotify playlists to battle it out to win an amazing sponsorship package. Show less -
Pr And Experiential Account Manager (Skullcandy, New Era)Kinc (Agency) Aug 2013 - Sep 2014London, United Kingdom“You’re in safe hands with Austen. He’s one of the good ones.” Paul Knipe, MDKinc is the communication agency of choice for unlocking new audiences for top music, action sports, and tech brands.• Kinc operates across cultural sectors including sports and entertainment, music, lifestyle, celebrity and tech. Kinc works with some of the world’s most successful consumer brands to identify and authentically engage with target audiences.Flagships projects include:• New… Show more “You’re in safe hands with Austen. He’s one of the good ones.” Paul Knipe, MDKinc is the communication agency of choice for unlocking new audiences for top music, action sports, and tech brands.• Kinc operates across cultural sectors including sports and entertainment, music, lifestyle, celebrity and tech. Kinc works with some of the world’s most successful consumer brands to identify and authentically engage with target audiences.Flagships projects include:• New Era’s European Music Program: Developing the brand’s first ever music program via some of the world’s biggest artists & festivals including Bring Me The Horizon, Kygo, Aviicii, Tomorrowland, Lovebox and Outlook, reaching an audience in excess of 131m people.• Skullcandy Music Partnerships: Developing long lasting brand relationships with likes of Annie Mac, Mark Hoppus, Thiago Silva, Greg James, Alunageorge and Jurassic 5 Show less -
Head Of Pr (Bring Me The Horizon, Various) / Artist Manager (Various)Wiseblood Management & Visible Noise Records Sep 2006 - Aug 2013London, United Kingdom“I can’t recommend Austen highly enough.” Julie Weir, MD (now Sony UK)Visible Noise of the UK’s top independent Rock record labels with gold selling and major award winning acts on the roster.• Developing and cultivating artists’ careers from grass roots level to stadium fillers.• Booking sellout national and international tours, supported in house by extensive major national, regional and international press campaigns across all formats.• Creating and managing… Show more “I can’t recommend Austen highly enough.” Julie Weir, MD (now Sony UK)Visible Noise of the UK’s top independent Rock record labels with gold selling and major award winning acts on the roster.• Developing and cultivating artists’ careers from grass roots level to stadium fillers.• Booking sellout national and international tours, supported in house by extensive major national, regional and international press campaigns across all formats.• Creating and managing cross-territory marketing campaigns for major releases, resulting in genre defining No.1 albums and Top 10 singles. Show less
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InternshipFar Out Recordings Jul 2006 - Sep 2006London, United KingdomRoles included publicity work, distribution, promotion, sound editing, website maintenance. Bands/DJs included 4Hero, Os Ipanemas, Azymuth etc. -
Assistant To Events/Financial Team. -Brunswick Group Mar 2005 - Jun 2005London, United KingdomAssisting at promotional events including Royal Ascot and contemporary arts shows. Securing press for international campaigns for Reuters, Brunswick Arts, Art In Unexpected Places as well as international finance based PR. -
InternshipEidos Jan 2005 - Mar 2005Paris Area, FranceTranslation, proof reading, research, presentation, accommodation of journalists.Constant use of the French language.
Austen C. Education Details
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Modern Language Studies (French, Spanish And Portuguese)
Frequently Asked Questions about Austen C.
What company does Austen C. work for?
Austen C. works for Ilow
What is Austen C.'s role at the current company?
Austen C.'s current role is Head of Partnerships - Rock Oyster.
What schools did Austen C. attend?
Austen C. attended University Of Nottingham.
Who are Austen C.'s colleagues?
Austen C.'s colleagues are Roxy Bater, Randal Mccrea, Vicki Cox, Tegan Sandy.
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