Oversaw development of new company growth ventures, including strategy for reaching into new markets. Managed strategic planning for new accounts in high-risk markets, as well as high value established accounts in existing markets. Responsible for cross-platform content creation for strategic, high value accounts. Developed new products and offerings across a variety of industries in both traditional and new media. Executes high volume day-to-day design and copywriting for key accounts. Produced 20 - 30 new graphic designs (with spec-driven copywriting) weekly. Brainstorms, plans, and implements the creation of new content. Guided business partners through best practices for B2B and B2C marketing. Lead initiatives to pitch and design creative concepts for our customers. Advised in budget allocation and campaign strategy. Created and presented data-driven proposals and solutions to clients to help clarify, amplify, and execute marketing goals.

Oversaw design, focus testing, marketing planning, and the execution of effective consumer marketing. Lead initiatives to pitch and design creative concepts for strategic accounts. Consulted on branding material and strategy for accounts, and oversaw the revision/improvement process of marketing materials and strategies created by other vendors. Produced 20 - 30 new graphic designs (with spec-driven copywriting) weekly. Brainstormed, plans, and implements the creation of new content. Advised business partners on best practices for B2B and B2C marketing. Lead initiatives to pitch and design creative concepts for our customers.

Oversaw and executed marketing campaigns via direct mail, digital media, and periodicals. Procured data-focused prospective lists of new potential customers. Engaged in strategic planning for customers and accounts. Provided superior customer service to retain and grow customer base. Worked to maximize marketing budgets through creative advertising.

Responsible for the creation and implementation of new creative work and consultative services for customers. Oversees customer acquisition, new content design, focus testing, marketing planning, and the execution of effective marketing for national brands. Leads initiatives to pitch and design creative concepts for our customers. Advises in budget allocation and campaign strategy. Creates and presents data-driven proposals and solutions to clients to help clarify, amplify, and execute marketing goals.

Spent time outside of class instructing students on quantitative research methodology and the basics of planning and executing a research study. Served as a teacher's assistant to the professor in-class.