Helping AEC teams collaborate better through immersive workspaces.

Further concentrated The Wild and IrisVR's product marketing strategy, which transitioned into an acquisition by Autodesk, the largest AEC industry software company

Helping architecture, engineering, and construction (AEC) teams collaborate better with two of the leading Virtual Reality (VR) workspaces, The Wild and Prospect by IrisVR

Built & delivered content marketing strategy through social, email, website, & executive public communicationsOwned marketing analytics scorecard to track KPIs of all owned, earned, and paid media vs. industry benchmarksCoordinated interactivity & designed collateral for 6+ entrepreneurial events with corporate partners including as P&G, Kroger, and local Universities1:1 training with 20+ ecosystem experts including successful founders, world-class VCs, and corporate executives

Analyzed investment opportunities and performed due diligence for Health & Wellness growth companies below $100MM valuationsAutomated deal flow through custom Crunchbase reports to expose visibility to hundreds more qualified companies to be evaluated for candidacy Assisted to provide market intelligence, operating expertise, and strategic guidance for invested companies in coordination with executive leadershipTracked & reported growth of over 24 portfolio companies ranging up to $5 Billion valuations

Developed immersive 360 Launch Plan for breakthrough new Consumer Health product forecasted to contribute 15% of total 2019 YTD sales.Delivered a $28.8MM collaborative innovation recommendation to Aveeno Leadership with strong reception.Designed repeatable Competitive Intelligence Tracker that inspired several turnkey landscape opportunities.Planned & executed PR materials in conjunction with external agencies to successfully build awareness & traffic.Initiated 2019 National Sales Team training program for 23 Account Executives and 200 Freelancers.Served on Executive Board as Recruiting Chair for J&J Intern & Co-op Association to improve engagement between the hundreds of Co-op students in NJ.

Managing Member: Built company from ground up (business plan, LLC, brand/assets, website) Webmaster: Design intuitive website with Squarespace and foundational HTML/CSS, and build SEO (Google Analytics & PageSpeed Insights, GT Metrix, On-Page SEO, MOZ Local.) Marketing: Design all physical & digital media marketing materials. Run social media & content marketing, blog posts, and Mailchimp email campaigns. Research varying market segments and plan effective ad campaigns for consumers with A/B testing to maximize ROI (Facebook, Instagram, Adwords.) Observe performance analytics (Google, Squarespace, Facebook) and execute data-based strategies accordingly. IT: Integrate online training software with clients and trainers. Automate registration and streamline online training package process. Create secure & reliable archive of client documentation in compliance with Privacy Policy. Maintain seamless form and data storage with GSuite. Trainer: Abide by ACE Code of Ethics and Integrated Fitness Model, develop engaging exercise progressions, prioritize education of proper form, and make exercise fun for clients while motivating them to adhere to long-term fitness.