Programmatic Advertising Product Strategy & GTMSaaS Solution Architecture & ImplementationVendor ManagementRegulatory Compliance

Omnichannel Marketing SolutionsData Insights SolutionsPerformance Ads (CPS, CPC)

FY22 Individual Award - Demonstrating Lazada ValuesFY22 Project Team Award - Best Cross-Function-Region-Country Collaboration - Seller EligibilityFY22 Project Team Award - Most Favourite Product - New Product LauncherFY22 Customer First Value Recognition Award

Marketing Anti-fraud - Traffic Quality & Ads Quality

Skyscanner is a leading global travel search company, providing free search of flights, hotels and car hire around the world. I was part of the Partner Success team.My duties include:Key Account Management:- Serve as the main point of contact for all technical matters of existing business partners (Airlines, Online Travel Agencies, Hotels, Ground transportation firms).- Take charge of the whole onboarding experience of new partners and work closely with engineering team to deliver requested features / integrations in a timely manner.- Support regional advertising sales and operation team to troubleshoot pricing or click issues for native ad placement in Skyscanner website and app.Solution Management:- Own product solutioning to design & negotiate integration solutions for key APAC airline and OTA partners and API connectivity partners such as Amadeus, OpenJaw, Sabre, SITA, Farelogix.- Play the role of subject matter expert in facilitated booking solutions (NDC / bespoke API) for enabling fare family, ancillary service upsell, and seat upsell to increase overall booking value for our business partners.- Drive the adoption of 3D-Secure payment protocol among new and existing travel partners to provide more secure authentication for payments.Stakeholder Management:- Initiate collaboration with various internal stakeholder product teams to establish communication framework for more scalable internal issue escalation.- Work with internally engineering teams to develop and execute integration plan covering pricing API, flight timetables, hotel catalogue feed, car hire location files, deeplinking and revenue tracking.- Define team performance matrix review framework and conduct quarterly review using JIRA JQL and Tableau.

Smaato is a global Mobile Advertising Exchange and Supply Side Platform (SSP). Connecting programmatic RTB bidding of digital Ad Networks and Demand Side Platforms (DSP) to Publishers' Mobile Media (Web and Mobile Apps). I was part of the Asia Pacific Sales Engineering Team.My duties include:Team Management:- Managed, expanded, and mentored the sales engineering team in APAC region (Shanghai, Singapore)- Created and executed yearly, quarterly and monthly working strategies to improve sales team’s operational efficiency, client onboarding efficiency, existing clients’ revenue scalabilityPre & Post-Sale Support- In charge of development and delivery of product demonstrations and producing support materials for sales team and key clients (DSPs, Ad Networks, agencies, advertisers and publishers).- Collaborated with our partners, internal engineering and product teams to gather requirements, determine feasibility, timelines and costs for customized integration solutionsTechnical Account Management- Established process of monitoring KPIs (Revenue, View Rate, Error Rate, CPM, CTR, etc.) for top demand and supply partners on a daily and weekly basisData Analysis- Set up automation scripts (in Shell, Python, PHP) for the investigation of discrepancies, bulk operations and other technical queries- Conducted cloud-based programming tasks in Qubole and Databricks to capture business insights and trends- Conducted traffic quality and viewability analysis to investigate and identify fraudulent / suspicious / low quality inventory sourcesSoftware Development- Lead the Ad Network development project globally and completed more than 10 development cases within one quarter- In charge of Feasibility Check and development of the APAC Ad Network connectors using Groovy and JavaProject Management- In charge of coordination of Data Management Platform projects with DMP technology vendors and internal stakeholders (development, system engineering, legal, etc)

I was part of the Test Engineering group at the Test Center of Excellence (TCE) in Singapore.My duties include:Test Program Development- Developed ATE (Automatic Test Equipment) production and characterization test programs and documentation detailing test targets and test case requirements.- Liaised with Simulation team, Design team, and SAT houses in debugging and validating the new products on wafer level.- Drove test time and vector memory reduction activities for digital signal tests through test case compression and verification.Data Analysis- Conducted data collection in Linux platform by running ATE characterization test program on more than 100 mobile SoC chips across temperatures.- Performed data correlation and analysis using Excel Macro, Pivot Table, and SmarTest Shmoo Tool.

Internet marketing service in Singapore. BigSpoon creates mobile applications for the F&B industry. - Supported full development cycle of the Android application: idea; design; development; release; and maintenance- Worked directly with developers and product manager to conceptualise, build, test and realize the product in Android platform- Ensured proper version control of the group repository through version control system (Github)