Global Product Owner – Salesforce
CurrentAs Memodo’s Global Product Owner for Salesforce, I lead the implementation of Sales Cloud, Service Cloud, and Marketing Cloud Account Engagement, creating a unified CRM system that transforms sales, service, and marketing processes across international markets. Acting as a bridge between IT and business, I drive strategic alignment, operational efficiency, and digital transformation across the organization.Key Achievements:• MVP Rollout Leadership: Spearheaded the initial Salesforce MVP rollout projects, managing cross-functional teams and aligning stakeholders to successfully launch the CRM platform on time and within scope.• CRM Leadership: Defined system requirements and initiated the continuous development of the Salesforce roadmap in collaboration with the Steering Committee to ensure alignment with organizational goals and scalability.• Data Integration: Collaborated on the Salesforce data model and executed detailed data mapping to support key business processes and seamless integrations across platforms.• Stakeholder Engagement: Regularly presented CRM progress and strategies to managing directors and international teams in English and German, fostering transparency and collaboration.• Cross-Functional Leadership: Directed product streams across Sales, Marketing, and Service, ensuring seamless coordination between IT and business functions.• Process Optimization: Designed workflows for system support and feature requests, enabling continuous improvement and user-driven innovation.• Vendor & Budget Management: Oversaw Salesforce Implementation Partner collaborations, negotiated contracts, and managed budgets to ensure seamless project execution.Focus Areas:• Establishing Salesforce as the foundation of Memodo’s global CRM strategy.• Advocating for iPaaS solutions to enhance integrations and streamline enterprise architecture.• Driving operational excellence and collaboration through tailored solutions and process innovation.