Led a team of UX/UI designers and UX copywriters dedicated to crafting seamless and impactful user experiences in the ever-evolving landscape of digital entertainment and communication. As a User Experience leader, I collaborate with cross-functional teams to drive innovation, human-centered accessible design, and user-centric strategies. By blending creativity, data, and research-driven insights, I've successfully overseen the development of user interfaces that engage employees and exceed business goals. My journey with Xfinity has allowed me to nurture a culture of user advocacy, fostering an environment where design thinking thrives, and user satisfaction is paramount.

- I lead a team of 4 graphic designers, 2 web designers, a Creative Manager, a Video Marketing Manager, a Video Specialist, and an Ecommerce Manager.- I lead the creative process from concept to completion, translate marketing objectives into clear creative strategies, and work closely with multidisciplinary project teams consisting of IT, Curriculum, Compliance, and Sales. - I lead the creative team in the production of all collateral ensuring visual communication and brand standards are met at all times including print and digital designs, front-end website updates, UI/UX updates to the cart and checkout, and national and local advertising campaigns.- I am the strategy and creative leader for the front-end design of TheCEShop.com and the B2B marketing channel. - A/B test UI/UX elements throughout TheCEShop.com and work closely with the SEM team to identify areas of improvement. - Manage multiple websites from a product strategy and UI/UX standpoint - AHIT.com, TheCEShop.com, and Mbitiontolearn.com.- Evaluate, test, and implement eCommerce strategies and updates throughout the websites. - Plan, execute and analyze national and state-specific advertising and promotional campaigns using traditional and digital strategies.- Develop and oversee a strategy for both the creative channel and corporate initiatives while establishing short and long-term roadmaps.- Contribute to the approach for both local and national efforts creating a cohesive strategy leading to increased brand recognition and market share.- Contribute to the retail revenue growth of over 800% in a six year period and heavily contributed to overall company revenue growth of more than 700% within the same time frame.- Work closely with other executive leaders to identify, develop, and implement cost-effective business solutions for the organization.

I led the creative process from concept to completion, translated marketing objectives into clear creative strategies, and worked closely with multidisciplinary project teams consisting of IT, Curriculum, Compliance, and Sales. I led the creative team in the production of all collateral ensuring visual communication and brand standards were met at all times. I was the strategy and creative leader for the front-end design of TheCEShop.com and the B2B marketing channel. I was a vital contributor to the Marketing team's success in exceeding revenue goals for the fifth year in a row.

The Lead Designer supports the marketing department across a variety of projects by designing art, creating graphics, and developing copy layouts to meet specific internal and external needs. This position relies on a variety of mediums and platforms to achieve creative artistic, decorative, and professional effects.• Create and design professional marketing materials, including taglines, text and graphics, to consistently promote the company's brand, services and products. This includes determining color, size and arrangement of illustrative material and copy, selecting style and size of type or text, and arranging layout based on proven aesthetic design concepts.• Consult with internal and external customers to discuss and determine expectations for collateral, web, product packaging, and other visual communications media for the company. Prepare illustrations or rough conceptual outlines for customer approval and to gather customer input to create final product.• Work within traditional and digital media platforms to create seamless multi-media advertisements, webcasts, videos, websites, and direct mail.• Analyze campaigns to create consistency across channels and platforms.• Provide conceptual ideas and design for collateral, web, product packaging, and other visual communications media for the company.• Execute segmentation around brand plans to ensure consistency across channels and platforms.• Leverage appropriate professional development opportunities such as industry journals and/or manuals, and vendor seminars to learn about new graphics design and marketing techniques.• Enforce brand-marketing guidelines in trademarks, logos, advertisements and publications and all additional platforms as necessary.• Maintain a company archive of images, photos, and all previous creative works and projects.

The Graphic Designer supports the marketing department across a variety of projects by designing art, creating graphics, and developing copy layouts to meet specific internal and external needs. This position relies on a variety of mediums and platforms to achieve creative artistic, decorative, and professional effects.• Create and design professional marketing materials, including taglines, text and graphics, to consistently promote the company's brand, services and products. This includes determining color, size and arrangement of illustrative material and copy, selecting style and size of type or text, and arranging layout based on proven aesthetic design concepts.• Consult with internal and external customers to discuss and determine expectations for collateral, web, product packaging, and other visual communications media for the company. Prepare illustrations or rough conceptual outlines for customer approval and to gather customer input to create final product.• Work within traditional and digital media platforms to create seamless multi-media advertisements, webcasts, videos, websites, and direct mail.• Analyze campaigns to create consistency across channels and platforms.• Provide conceptual ideas and design for collateral, web, product packaging, and other visual communications media for the company.• Execute segmentation around brand plans to ensure consistency across channels and platforms.• Leverage appropriate professional development opportunities such as industry journals and/or manuals, and vendor seminars to learn about new graphics design and marketing techniques.• Enforce brand-marketing guidelines in trademarks, logos, advertisements and publications and all additional platforms as necessary.• Maintain a company archive of images, photos, and all previous creative works and projects.

The Production Artist supports the marketing department and graphics team across a variety of projects by replicating art and graphics for multiple audiences. This position relies on a variety of mediums and platforms to complete projects.• Reproduce materials created by the graphics team for various print and digital platformssuch as, direct mail, email, newsletters, digital ads and more.• Produce proofs for approval and prepare files for execution, ensuring copy, design andcolor accuracy.• Implement regular copy and visual updates as requested by designers.• Manage projects according to work orders and deadlines that are assigned by the graphicsteam and meet all deadlines.• Assist in the packaging, processing and distribution of finished design projects.• Execute edit requests received after routing materials for review.• Create consistency across channels and platforms.• Leverage appropriate professional development opportunities such as industry journalsand/or manuals, and vendor seminars to learn about new graphics design andmarketing techniques.• Follow brand-marketing guidelines in trademarks, logos, advertisements andpublications and all additional platforms as necessary.• Maintain a company archive of images, photos, and all previous creative works andprojects.

I was tasked with creating web pages, graphics, buttons, slideshows, banners, and various other graphical needs for companies such as John Deere, Alcoa, and Sedona Technologies. I primarily used Adobe Photoshop and MS SharePoint in combination to develop and design.

Worked with a small, tight-knit group of four designers and designed every aspect of print/digital media including: brochures, flyers, posters, and signage experience with Adobe CS5 and CS6. I was also involved with in-house printing and packaging of designed materials.

Experience in every aspect of Screen Printing – burning, reclaiming, printing, loading and unloading apparel.