Our vision at Rivala is to create a world where commerce is driven by human connections and trust. We envision a future where people seamlessly integrate personal relationships into their purchasing decisions. Through our platform, we aim to revolutionize commerce by empowering individuals, business, and communities to thrive in an interconnected world, where commerce is deeply rooted in human connections and mutual trust.

✦ My team and I are leading the charge to become Digitally Different at Young Living, as well as set a new standard within the network marketing industry. ✦ Successfully achieved what many in the network marketing have failed to accomplish by breaking up our homegrown monolithic platform and successfully implemented a headless, industry leading, Enterprise e-commerce platform. ✦ We accomplished this through robust process mapping, structure, agile team alignment to our persona’s, and a clear vision.✦ Transformed our digital experiences by utilizing the best practices of e-commerce to provide a much more friction-less buying experience we’ve been able to increase conversation rates of user sessions by more 2-3x.

✦ Utilizing our BI team we established KPI’s associated with our awareness efforts, leading to customer trial, then repurchase, and eventually into loyal customers.✦ Drove customer experience design for all channels and customer segments.✦ Created a unified digital and CX strategy for all local and international markets✦ Owned and implemented customer experienceenhancements from end to end

✦ We took snack foods people know and love, and “Hacked” them so they are good for you and balanced with Protein, Fats, and Carbs. ✦ Successfully implemented Shopify Plus’s robust e-commerce eco-system for our front-end experience and integrated with an industry leading MLM back-end for commission calculation, commission distribution, distributor back-office, and robust social commerce tooling.

✦ Lead digital experience & product life-cycle, launching 4 energy drinks under the brand name NEVO as well as a weight-management line called Zen Project 8. ✦ Won a Bronze American Business Award for the brand Nevo product launch ✦ Lead an Insights Team using Qualtric's to develop customer and distributor survey's, analyze data trends, and preform competitive analysis's which fed company-wide strategy decisions.

✦ Lead cross-functional teams throughout entire product life-cycle, launching 4energy drinks under the brand name EMV as well as a weight-management line called CORE. ✦ Lead product marketing, product positioning, packaging design, product development. ✦ Utilized market research to help create strategic direction for product design, pricing, promotion and distribution.✦ Responsible for creating a strong marketing to increases product sales by attracting new distributors, increasing retention and productivity, and developing a solid customer base.

✦ Identified problems by combing through data, operations details, and working with customers. ✦ Led strategy, process mapping, and key projects with both the Market Presidents and the corporate Executive team to rectify business crippling issues.

✦ Created a packaging insert that has dramatically reduced breakage, increased production efficiency, and saved the company 2+ mil. annually.✦ Consolidated box designed to increase buying power, reduce carrying costs, and save 1 mil. annually.✦ Played a key role of the implementation of full MRP system, Microsoft Dynamics.✦ Sourced and negotiated pricing on packaging components to save millions per year.

✦ Managed all the nuances involved with the purchasing of a company and running operations day-to-day it. (Staffing, contracts, accounts, purchasing, licenses, payroll, legal agreements, insurance, etc.)