EIO.studio brings a combination of US and European savvy and serious marketing muscle to Global brands. Our diverse team delivers game-changing marketing strategies, branding, creative, digital, marketing operations, and digital transformation to drive sustainable growth. Our core pillars are consumer-centric, fostering client partnerships and supporting teams with tools through bespoke frameworks, guidelines, and services. Fueled by decades of cross-industry experience and an unmatched drive, we're committed to getting "it" done. Contact us at a@eio.studio

Catena delivers high-quality leads to partners through their global network of content-rich websites expertly calibrated to users’ needs. In addition, they offer partners advanced marketing tools and services, such as email promos, social media promos, and content creation. Catena aims to be the true leader, setting the benchmark through cutting-edge business intelligence, continuous innovation, quality content, compliance, and social responsibility. Listed on the Swedish Stock Exchange.-Active in the Tech, Auditing, and Sustainability committees.-Engaged in operational clean-up to strengthen the company's long-term foundation for stability and growth.-Collaborate in M&A, divestment strategies, AI development, and marketing initiatives, contributing to new revenue streams and diverse market channels.

Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. The market-leading portfolio consists of their own iconic Nordic brands and a wide range of prominent international partner wines and spirits. Anora exports to over 30 markets globally. Anora Group also includes Anora Industrial and logistics company Vectura.-Formed and directed an International Digital Team, optimizing worldwide e-commerce operations for enhanced efficiency and collaboration.-Over 100% e-commerce growth in the German market via Amazon.de and DTC websites boosted sales from 2% to 10% of total German revenue.-Implemented innovative digital strategies for the flagship Vodka brand, achieving 77% growth in Germany and preparing for broader market expansion.-Established digital best practices across global teams, integrating social/media strategies. Recently initiated a global AI pilot roadmap to improve cross-departmental and organizational workflows.

We grow companies.Our Collective solves challenges across business, brand, product, executive recruiting, and technology. We have developed a flat, flexible, and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth, subject matter experts that can execute challenging tasks, and the ability to find and help build top tier, in-house teams, through our network.We believe our approach is the future of work. We have reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and a business model that breeds inflexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers that self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.As a Chameleon, I focus on interim VP or Director of eCommerce, Digital Marketing, Brand Marketing, Performance Marketing, and eCommerce Operation roles for our clients.Clients include: Polaroid, Interim VP of Digital, Atelier Munro, Advisor

Gisou is about creating hair care products with the best sustainably sourced, bee-derived ingredients. Distributed Globally through DTC and Sephora. I focused on building a foundation, strategy, and team structure for long-term growth.• Developed a comprehensive digital strategy, eCommerce roadmap, and detailed calendar to support sales goals, including email, media, SEO, ratings and reviews, and website optimizations for key markets (EU, North America, UK) • Launched a loyalty program, beauty advisor program, and UK website (Shopify) and redefined product architecture and navigation for an easier shopping experience. • Consolidated all media into one partner agency to align all digital media performance for improved optimizations. Defined strategy for all three markets, with all different strategies based on brand awareness in each market. Focused on paid search, paid social, display, and programmatic, aligning with organic social, PR, and paid influencers.• Optimized email acquisition/retention efforts through the email service provider, Klavyio, including segmentation auto-flows and list hygiene to improve email deliverability and performance.

Developed a digital and content strategy, managed the D2C eCommerce team on day-to-day operations, helped define processes, and partner with the leadership team to determine the future digital team structure within a new Integrated Marketing group. Led media strategy and managed external agencies.

A private Global wholesale and eCommerce skincare business.Lead the eCommerce and digital marketing and brand strategies and day-to-day eCommerce operations for US and Global eCommerce businesses. Report to CEO and part of Leadership team. Responsibilities include P/L development and management, growing channel revenue, content strategy and development, digital media strategy and management, selection and management of agencies and partners, site management and website re-launches, planning and forecasting, improving customer experience and managing and developing eCommerce, customer service and creative teams. - Co-lead a Global re-brand with goals to identify the target audience, develop a new visual identity and voice, and develop and oversee media strategy and brand re-launch. - Developed a short and long-term roadmap for the US and globally, addressing the brand's health, dependency on discounts, marketing and eCommerce technologies, operations, and overall marketing strategy.- Reduced dependency on discounts and optimized digital campaigns, email segmentation, streamlined marketing technology partners, and implementing an “always-on” media strategy.- Led multi-phase redesign and rebuild on the Adobe Magento 2 Platform, which included multiple integrations for US, Germany, and Global (Rest of world) sites.- Developed content strategy and oversaw production of over 300 new unique assets, including product, model, and lifestyle images, videos, new brand copy, and media campaign assets.- Analyzed and assessed the need for improved customer service and grew the customer service team. - Established and managed a creative team within the US organization to support online and retailer creative needs.- Streamlined process for Global e-commerce operations across International business units, managing overseas 3PL and Global Operations partners.

Specializing in eCommerce growth and profitability strategies, website strategy and development, content strategy, planning, forecasting, business management, team structuring, change management and marketing and media strategy and planning. Clients included StriVectin, Coronet (New York City)Services include: eCommerce business launch, eCommerce and digital media assessment, customer and website analysis, business and financial analysis and benchmarking, P&L and KPI benchmarking, online competitive analysis, online market sizing, agency and vendor selections for eCommerce platform and digital marketing agencies, web design, digital marketing and social media, customer service and fulfillment operations and partners.

A private Global wholesale and eCommerce skincare business.Led the eCommerce and digital marketing strategy, day-to-day eCommerce operations, and 3rd party e-retailers. Responsibilities included growing channel revenue, selection and management of agencies and partners, site management and website re-launch, building processes, improving customer experience and developing the eCommerce team.- Developed and managed consumer P&L to meet sales and profit targets- Oversaw the day-to-day eCommerce operations, demand planning, consumer incentives, maintenance, and performance measurement of Strivectin.com- Oversaw and led full site rebuild on Magento: vendor selection on creative, development, marketing agencies and third-party partners to support the overall website strategy (replenishment, ratings, and reviews, social curations, sampling and loyalty program, SEO and analytics). Winner: Interactive Media Awards – Best in Class- Analyzed and assessed the need for improved customer service. Led a full customer service partner transition from a direct selling call center to an eCommerce specialized customer service.- Developed all KPI dashboards, calendars, and promotional planning tools and implemented project management tools and processes for cross-functional departments

A Beiersdorf publicly held beauty eCommerce, travel retail, wholesale $2Bglobal business.Established and executed eCommerce and online strategy. Developed strategic marketing and promotional plans, forecasts and budgets to grow revenue and to balance acquisition and retention. Developed and managed web P&L to meet sales and target goals. Oversaw digital marketing agencies and third party service providers to ensure high levels of service were provided within agreed strategy and operating budgets. Developed eCommerce team. Oversaw every aspect of the La Prairie website, ensuring:- High-quality online shopping experience was supported by appropriate functionality and accurate web merchandising, content management and inventory management- A look and feel that captured La Prairie brand valuesRepresented the North America region as a key player on the global Digital team to ensure:- Launch of new eCommerce website on Demandware met regional requirements- High-quality online shopping experience supported by appropriate functionality and accuratemerchandising, content management and inventory managementOversaw fulfillment and customer service operations, leading the transition from our in-house warehouse to outside fulfillment and customer service partner. Developed business rules and guidelines to roll out to global regions.

A Global luxury jewelry brand founded by Italian designer Ippolita Rostagno. Developed and implemented the eCommerce and digital strategy, ensuring that it fully exploited the potential of the Ippolita brand. Recruited and managed agencies and led eCommerce and Customer Service teams. Developed and managed the web P&L to meet sales and profit targetsManaged every aspect of the website, ensuring:- High-quality online shopping experience was supported by appropriate functionality and accurate web merchandising, content management and inventory management- A look and feel that captured Ippolita brand values was consistent with print campaigns, and supported the wider business- Led site re-platform on Magento with 800 SKUs and all new brand contentDeveloped and implemented the digital marketing plan to:- Balance acquisition and retention to significantly increase active shopper numbers while maximizing the value of the existing customer base - Developed and implemented a Social Media Strategy to increase qualified social media following and engagement- Monitored spend and effectiveness to optimize marketing spend

A luxury lingerie and lifestyle brand. Developed and implemented an online marketing strategy. Responsibilities included increasing brand awareness and online sales through digital marketing efforts, optimizing the website to improve conversion, and developing an eCommerce and Customer Service team.- Developed and implemented marketing programs through email campaigns, affiliate programs, banner media, social media, mobile media, print advertising, events and PR strategies- Established new partnerships and utilized partner programs for additional marketing (affiliate program, co-op funds, special events, marketing lists, etc.).- Implemented CRM system with integration across email service provider, POS, and eCommerce- Developed and implemented Social Media and SEO / SEM strategy- Oversaw website content and merchandising

Developed and executed global marketing strategy for a Project Management Training and Consulting services company, representing 18+ domestic and international branches and eCommerce sites. - Designed and implemented marketing and lead generation programs through industry events, podcasts, whitepapers, webinars, pay-per-click campaigns, SEM, social networking and direct marketing campaigns - Acted as Subject Matter Expert (SME) for IT web development and CRM, CMS and LMS activities - Managed content and lead capturing systems across 18+ individual websites- Forged strategic alliances and managed external vendors, clients, and partners - Translated industry and competitive research and analysis into product and brand insights contributing to new product developments and marketing campaigns - Implemented enhanced budget and results tracking to accurately evaluate campaign and trade show event ROI, identifying as much as $900K in return on marketing spend investment

Developed and executed marketing and circulation strategies for a publishing company that published e-newsletters and print publications in the commercial real estate industry.- Developed and implemented customer acquisition marketing campaigns through events, SEM, direct mail, email campaigns, pay-per-click campaigns and telemarketing - Served as project manager to convert to analytical CRM and marketing campaign tracking system - Served as project manager for implementation of e-commerce functionality with integrated ROI tracking- Created new process for billing and renewals for subscriptions that resulted in 15% increased pay-up- Managed external vendors and clients

Developed increasing scope of accountability and authority through a succession of progressively responsible promotions, overseeing circulation retention and acquisition for a variety of B2C and B2B print publications; Mix, Electronic Musician, Remix, Onstage, Lighting Dimensions, Entertainment Design. Managed circulation assistant. - Generated new business through innovative promotion and advertising through direct mail, email, internet, enewsletters, package inserts, telemarketing, sweepstakes and trade shows- Launched two magazines, Remix and Onstage, increasing circulation by as much as 200% within a year- Coordinated and compiled required subscriber data for ABC and BPA statements. - Served as Project Manager and marketing manager for annual recording gear giveaway sweepstakes for Electronic Musician magazine which resulted in 25% increase in subscriptions- Developed and maintained promotional budgets- Managed CRM and other external vendors and clients