I oversee the merchandising strategy and transformation office functions.  I lead a team of 10 associates driving the top change initiatives in the organization and develop go forward merchandising strategies. Partnering with the Chief Transformation Officer to drive organizational transformation across multiple business areas. In addition I support specific transformation projects within Omnichannel and Price & Promotion.

I oversaw retail strategy and insight, retail innovation, and retail technology solution development functions for this global electronics company’s U.S. business. I supervised 5 employees plus contractors and vendor personnel as needed, and administered multiple budgets up to $15M. I created annual retail strategies and success drivers, prioritized projects, and directed innovation initiatives for the complete portfolio of products. I also led store, merchandising, and training activities, identified strategic opportunities, and guided pilot programs to drive brand awareness, expand footprint, and increase consumer touchpoints. My role included developing partnerships with retailers, spearheading efforts to optimize analysis, design, headcount assessment, and guiding change management efforts. In addition, I managed internal and external strategic communications and messaging.Selected Accomplishments:• Created a new training program, with live events in 10 cities. Trained 6,000 representatives. Program also created content that was shared digitally to 70,000+ store reps.• Led a full reorganization of the retail team. Identified capabilities and gaps, created a structure to better support internal and external stakeholders, and designed clear career pathing.• Established a wearables-only mini-store at the Herald Square Macy’s that led to the inclusion of wearable devices at more than 200 Macy’s watch departments nationwide and 30 city labor tests.• Developed the Samsung Voice staff suggestion program for 3,000 field employees, resulting in 10 new corporate strategies implemented in the past year.

I was promoted to steer vital transformational growth opportunities with retailers for this beverage giant. I oversaw shopper-centric marketing and innovation, consumer attitudinal and behavioral purchasing, and targeted packaging and promotions strategic planning and initiatives. My responsibilities also included leading analytics-based activities such as predictive modeling, digital A/B testing, and choice-based conjoint and creating insights to guide consumer product choices through the understanding of shopper behaviors. Selected Accomplishments:• Developed new tools and data analyses to evaluate and improve 7-Eleven store layouts, business planning, and promotions.• Led a corporate-wide data evaluation to create new products for specific consumer groups, which resulted in new flavor profiles and product concepts.

During this time I was selected to create and launch the customer insights Center of Excellence, supporting all products and customers worldwide, outside of North America. I was responsible for strategic vision, prioritization, solution development, and business alignment, and I also sold insight-based solutions to customer senior executives. I developed and conducted sales team training,created custom solutions for Walmart, Carrefour, Yum! Brands, 7-Eleven, and other retailers, and set the standard and provided support for 150 associates worldwide.Selected Accomplishments:• Promoted from Senior Manager to Director based on superior performance.• Lead Global Insights Summits and designed a global web portal to facilitate best practices sharing.• Initiated field training in the areas of category management, insight, and sales.• Drove business growth and reduced costs by developing new analysis tools.

In my first role with PepsiCo, I developed sales tools to aid more than 150 account and regional sales managers make accurate, insight-based decisions that supported growth in the $7B Walmart business.Selected Accomplishments:• Engineered and deployed a critical data warehouse.• Formulated a methodology for automating sales reports and improving decision-making.

In my first job out of college I designed, coded and trouble shot software programs. I supported large SAP system implementations and developed support resources. This role gave me a strong analytical foundation.