Austin Means Email and Phone Number

Raised in the racing industry and spending countless weekends at the track, I’ve always had a clear vision of being part of NASCAR in some capacity. My passion for the sport and the entire NASCAR industry has been a constant driving force in my life. While at UNC Charlotte, where I majored in Communications with a focus on Public Relations, I worked closely with several race teams. This experience gave me invaluable insight into the diverse roles within the industry, helping shape my career and deepen my understanding of how teams operate on and off the track. Currently, as part of ThorSport Racing, I contribute to the team’s PR efforts, including promoting each ThorSport driver. My responsibilities include: Acting as the primary liaison between the team, media, and fans, ensuring seamless communication during race weekends.Crafting engaging content for social media channels to highlight our racing journey, connect with fans, and keep them updated on our progress.Coordinating media appearances, press interviews, and managing press releases to keep the public informed of ThorSport’s achievements and upcoming events.Supporting the team by collaborating with sponsors on branding and marketing efforts, helping to amplify our visibility and our partners.Managing in-race updates and real-time coverage, ensuring fans stay connected to the action during key race moments. I’m committed to helping drivers build their brand, engage with fans, and elevate their presence both on and off the track. Whether it’s through media outreach, social media strategy, or sponsor relations, my focus is on creating lasting connections that support ThorSport’s success.