Austin Romero's Location
San Francisco, California, United States, United States
Austin Romero's Contact Details
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About Austin Romero
Strategic and results-oriented marketing leader with 10+ years experience bringing marketing expertise and practices to talent acquisition. Passion for and deep experience communicating to and inspiring global audiences interested in growing & developing their careers at innovative companies in industries across fintech gaming, and productivity.
Austin Romero Work Experience Details
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Director, Corporate Marketing & Employer BrandRoblox Aug 2022 - PresentSan Mateo, California, UsAs a leader on our Corporate Marketing (Brand) team, I am responsible for how we tell the story of our culture of innovation externally. Specifically, I lead our employer brand strategy and focus on shifting perception of Roblox as one of the most innovative companies and employer of choice with technical talent audiences. I partner closely with Talent Acquisition, Product Marketing, Corporate Communications, Creative, and Engineering teams to bring stories about our people, culture, and values to life externally. Notable achievements include:- Led the development and launch of Roblox Hack Week: a four-part docuseries. Within three months, the series has just under 800k views. - Led the development of our Careers Site with updated messaging, content, design, and job search functionality. After launch, time spent on page doubled from the previous version. - Launched three new employer brand content franchises and promoted on LinkedIn, which led to a 30% increase in engagement compared to year prior. - Developed our employer brand marketing strategy, which included developing new brand messaging for how we talk about Roblox's culture of innovation. - Onboarded new employer partner, Built In -
Talent Brand LeadCash App Jul 2021 - Aug 2022New York, Ny, UsBuilding Cash App's first Talent Brand/Recruitment Marketing strategy and function. Launched and manage Cash App's LinkedIn page as well as employer partner pages including Glassdoor, Built In, the Muse, and Work180. Led the development of Cash App's EVP, which I've used to build our social, content, and campaign strategies. -
Senior Talent Brand Marketing Manager, Candidate Lifecycle MarketingAtlassian Oct 2020 - Jul 2021Sydney, Nsw, Au -
Talent And Employer Brand Marketing Manager, Global Engineering And Us LeadAtlassian Feb 2019 - Oct 2020Sydney, Nsw, Au
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Talent Brand Marketing ManagerAtlassian Sep 2017 - Jan 2019Sydney, Nsw, AuAt Atlassian, we're out to unleash the potential of every team. We create products that help teams code, collaborate, communicate, & more. My role is to attract software developers across the globe to join one of 9 offices. I led our global engineering talent brand strategy through targeted digital campaigns, content creation, and events to establish Atlassian as a hub for technical innovation and a great place to grow your career. In my first year, I've:- Developed and continue to execute on our engineering content strategy- Launched our global meetup series, Atlassian Engineering Nights- Co-produced several recruitment videos- Led our onsite presence at Grace Hopper, O4U, and other large conferences
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Communications Associate, Talent And Employer Brand MarketingVisa Jul 2015 - Aug 2017Foster City, California, UsIn this role, my main goals were to attract, engage, retain and recruit top talent globally for Visa. In order to do this, we uncovered our employee value proposition (EVP) and employer brand identity, using this understanding to create targeted marketing campaigns and engagements to tell the story of what makes Visa a great place to be and its people great to work with. I've had experiences managing recruiting/engagement plans for events such as Grace Hopper, NSBE, Out & Equal, SXSW, Olympics, NFL and others. I created digital content that told the stories of our employees and workplace and how Visa helped them achieve their "everywhere." I set the strategic direction for our social media strategy, starting our @LifeAtVisa Instagram account and managing our Glassdoor and LinkedIn pages and relationships. Lastly, I partnered with my awesome HR colleagues to plan various employee engagement events and programs that established Visa as a best-in-class employer committed to the success and growth of its employees. I'm so grateful that so early in my career I had several unique opportunities to work with and manage agencies, manage large budgets, plan events and set strategic direction for Visa's brand as an employer of choice. All of my efforts are influenced by my academic background in organizational design and psychology. -
Vice President For Accessibility & Inclusion (Asg)Northwestern University Apr 2014 - May 2015Evanston, Il, UsI led Northwestern Associated Student Government's (ASG) efforts in creating a safe, open, and inclusive campus environment for students. I worked closely with student leaders, faculty, and staff to activate several programs and projects around social justice education, dialogue through the Sustained Dialogue program at NU (a successful program that I co-founded in 2013), and around financial inclusivity for low income students. I sat on three university task-force committees and was selected as the undergraduate student representative on the executive search committee for the Associate Provost of Diversity and Inclusion. -
Intern In Capabilities And Employee EngagementVisa Jun 2014 - Aug 2014Foster City, California, UsMy summer at Visa focused on developing a new career-development tool for the Marketing/Communications function. I had the chance to interview several senior leaders within the function across all disciplines in order to create a framework that identified key competencies in each of the disciplines. This tool is now part of a larger tool at Visa called "Navigating Visa" which outlines capabilities needed in order to move around the organization.
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Marketing And Design Research InternSylver Consulting Mar 2014 - Jun 2014Evanston, Il, UsAs part of my practicum requirement for my major, I worked at Sylver as a spring quarter intern. I worked closely with my colleagues to consult several Fortune 500 companies using human-centered design and qualitative ethnographic research methodologies, looking deeply into consumer behavior and market trends in order to deliver key customer insights and provide strategic direction to our clients. -
Summer Community ConsultantFoundation For Sustainable Development Jun 2013 - Aug 2013Oakland, California, UsDuring the summer after my sophomore year, I participated in Northwestern's Global Engagement Summer Institute (GESI), a program geared towards experiential learning about international development and social impact. I spent the summer in Cochabamba, Bolivia at PDAI (Programa de Desarrollo Agropecuario Integrado), a local microfinance not-for profit whose mission is to provide periurban potato farmers with loans in the form of assets or in this case, water irrigation systems. As a team of four, we were tasked with understanding how the farmers were using the systems, what were the problems that the farmers were facing, and what needed to be done to fix it. In addition to creating an proper care and education program for the farmers, we created a new component of the system that extended its life and improved its effectiveness. This experience really helped me form a passion for international development and financial inclusion that I am able to use in my job at Visa today.
Austin Romero Skills
Research
Powerpoint
Teamwork
Social Media
Public Speaking
Microsoft Office
Microsoft Excel
International Development
Dialogue Moderating
Customer Service
Photoshop
Organizational Development
Multilingual Communication
English
Change Management
Coding Experience
Employer Branding
Talent Developer
Program Management
Program Development
Graphic Design
Event Planning
Event Management
Writing
Austin Romero Education Details
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Northwestern UniversityIntegrated Marketing Communications -
Northwestern UniversitySlavic Languages And Literatures
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International University In Moscow (Ium)Advanced Russian Language & Studies
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Middlebury CollegeAdvanced Russian Language & Culture
Frequently Asked Questions about Austin Romero
What company does Austin Romero work for?
Austin Romero works for Roblox
What is Austin Romero's role at the current company?
Austin Romero's current role is Employer Brand Leader, MS in Marketing.
What is Austin Romero's email address?
Austin Romero's email address is ar****@****ian.com
What is Austin Romero's direct phone number?
Austin Romero's direct phone number is +612926*****
What schools did Austin Romero attend?
Austin Romero attended Northwestern University, Northwestern University, International University In Moscow (Ium), Middlebury College.
What skills is Austin Romero known for?
Austin Romero has skills like Research, Powerpoint, Teamwork, Social Media, Public Speaking, Microsoft Office, Microsoft Excel, International Development, Dialogue Moderating, Customer Service, Photoshop, Organizational Development.
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