Austin Roth-Eagle Email & Phone Number

Austin, Tx, Us

San Jose, Ca, Us

Palo Alto, Ca, Us

Operations lead for VMware's Office of the CEO Communications TeamManage C-Level Thought Leadership Campaigns. Design & co-lead global “Multi-Cloud Maturity Index” research, driving an 11% lift in brand perception of VMware as a Multi-Cloud leader.Manage OKRs for CxO Communications Team of 30+ employees.Co-lead VMware’s company narrative work including corporate positioning + strategy, mission, and related campaigns leveraging budgets of up to $150k. Build in-house sentiment analysis and machine learning tools for reputation forecasting.Manage CEO social presence.

Palo Alto, Ca, Us

Own CEO Digital Strategy

Palo Alto, Ca, Us

Develop and manage exec comms metrics program including survey analysis, audience value mapping, and digital analytics programManage Executive social media content and analytics program, driving 161% YoY increase in engagement and 26% YoY follower growth Develop keynotes and messaging decks for CEO, CIO and CTO including VMworld General session keynote Manage CEO video content creation process.

Palo Alto, Ca, Us

• Scheduled and coordinated over 500 on-site media briefings during VMworld 2018 US and Europe to drive media coverage and brand awareness• Managed, compiled, and tracked VMworld US press kit, leading to a 65% increase in page views as compared to VMworld 2017 US• Using Adobe Analytics, Analyzed and presented VMworld PR web and press metrics including page views, bounce rates, referring domains and survey results

Towson, Maryland, Us

• Served on international client accounts including John Deere, Under Armour, Dickies, and T. Rowe Price• Drafted pitches, press releases, and bylines to increase client visibility • Updated and maintained client editorial coverage; calculated UVM, SOV, impressions, and more for benchmarking purposes

Boston, Ma, Us

• Drafted briefing documents and other content for key national clients including Insulet and HP Hood• Researched and developed media lists to drive news coverage• Scanned and compiled client media coverage to create monthly benchmarking reports; identified coverage trends

Boston, Ma, Us

• Drafted and published slogans, press releases, and other content to drive consumer interest and propel media relevance• Created multi-phase social media marketing strategy for scaling a social networking technology startup• Attended branding meetings, provided insights into the role of marketing and communications in all-up company strategy

Boston, Ma, Us

• Wrote and published social media posts for multiple clients in the B2B technology sector with an audience of up to 26,000 followers• Engaged in social media outreach efforts, bringing one client’s Twitter account from 20 to 300 followers in 4 months• Tracked social media metrics • Pitched content to reporters by email and phone, secured media hits/interest • Created social media graphics

Baltimore, Md, Us

• Wrote and published the Give One for Good Food Foundation webpage• Analyzed and tracked social media marketing strategies• Designed and created a marketing brochure for the Give One for Good Food Foundation• Provided tagline and copy recommendations for Health Alliance and Blue Cross Blue Shield• Researched and compiled benchmarking reports on competitors for clients

Master Of Science - Ms, Business Analytics

Communication Studies, Media And Screen Studies Minor

High School Diploma, International Baccalaureate Diploma