(Marketing Strategy, Product Marketing, Project Management, Growth, Branding)-Launch new products and solutions to complex sales environments in the healthcare space with long sales cycles and multiple contacts involved in the buying decision -Create messaging and positioning that differentiates and resonates with target audiences leveraging various content channels -Manage marketing initiatives and branding to fold in companies brought on through M&A -Create and manage market plans, personas, buyer process maps, value propositions, positioning statements, and externally facing content -Lead cross-functional teams, collaborating with business development, product, and subject matter experts to stay current on customer pain points, customer journey, and to optimize UI/UX -Develop and implement comprehensive go-to-market strategies for healthcare products and services, effectively meeting timelines and budgetary requirements -Plan, execute, and analyze digital marketing campaigns, leveraging Google Analytics/SEO and paid media to maximize ROI -Collaborate on product requirements gathering, scope, and development of solutions including wire-framing, UI/UX, go-to-market, testing, beta, and launch -Create competitor analysis, brand strategy, and measurable KPIs -Bring the business unit, product, sales and marketing teams together around our clients; interpret product capabilities, market insights and intelligence to provide stakeholders with a customer voice-Manage marketing tech stack and automation -Define and communicate market position including product positioning, and messaging -Lead preparation to support new solution launches by gathering cross functional support of marketing teams, sales enablement, sales, and product teams in advance -Drive and deliver insights on competitive developments, market trends, and sales effectiveness

Create marketing messages and positioning that differentiates and resonates with target audiences leveraging various content channels. Create and manage solution marketing assets for assigned industry including market plans, personas, buyer process maps, value propositions, positioning statements, and client facing content. Bringing the business unit, product, sales and marketing teams together around our clients; interpret product capabilities, market insights and market intelligence to provide stakeholders with a voice of the customer. Communicating a market position: Defining the required product positioning and messaging that is differentiated, defensible, clear, drives action and leverageable by sales and marketing. Support new solution launch by leading prelaunch preparation by ensuring early and consistent involvement of marketing teams, sales enablement, sales representatives, and product teams while driving launch to market success. Drive and deliver insights on competitive developments, market trends (in partnership with Market Intel), awareness, and sales effectiveness.

The Marketing Product Manager helps to establish and direct the vision of the product and coordinates the efforts of a cross functional team to meet project milestones and objectives. The Marketing Product Manager helps to build the road map for the product, specifying when key features and/or products are to be delivered to customers throughout the year. This road map is developed to align with strategic business goals in partnership with the development team, and strategic partners.

Responsible for coordinating market research projects, CRM System management and marketing automation. Collaborates with technology, sales operations and product marketing teams to deploy technologies that enable integrated campaigns. Manage complex technology projects with multiple stakeholders. Collaborative and cross-functional communication and project management to ensure technology requirements, business rules, workflows and integration points are documented, planned and implemented.

Manage Hubspot and its strategy in addition to supporting the management of other software tools used by the Marketing team. Assist in managing Salesforce. Assist the Marketing and Sales teams with lead management procedures that include monitoring, reporting and designing new processes. Design, standardize and evaluate workflows, lists, tasks, sequences, and data flows. Train sales and internal teams on the most effective ways to utilize HubSpot and Salesforce through best practices. Develop and maintain Hubspot and Salesforce training materials. Develop, enhance, and/or evaluate new features and new technologies. Estimate and develop schedules for team projects. Spearhead continuous improvement to create and improve automation initiatives. Design, manage and run nurturing campaigns. Independently manage time and tasks related to multiple projects. Collaborate and develop inbound lead generating strategies. Conceptualize automation ideas and bring them to reality. Understand how to test and optimize your approach on an ongoing basis. Practice excellent written and verbal communication skills. Pay attention to details

Maintains a general working knowledge of a large number of the company’s generalbusiness and office procedures and of the specific business operations, organization, policies, procedures, workflow, etc and uses this knowledge to anticipate the needs of the business and office staff. Effectively manage multiple projects, prioritize time and resources as needed to meet deadlines. Complete tasks in a timely and efficient manner, meets deadlines, maintains confidentiality, monitors own work to ensure quality, demonstrates attention to detail, accuracy and thoroughness, meets challenges with resourcefulness.

Developed, implemented and executed short and long term strategic sales plans through the management and delegation of tasks to support staff. Created and reinforced a positive sales culture within the store, ensuring that service was prompt, knowledgeable and that customer expectations were met. Responsibilities include all aspects of personnel management: hiring, training, scheduling, supervision, assignment delegation, staff efficiency, performance evaluations and terminations. Led and motivated nine sales associates, set goals and gave feedback on performance; creating a productive team spirited environment. Managed the installation and execution of multiple retail expo shows in various locations across the country during the holiday season. Gross sales from these events totaling over $100,000 in one weekend requiring high level transaction accuracy and effective time management. Utilized my design background to maintain and conceive innovative merchandise presentations and window displays based on current business needs such as, new product introductions and seasonal sell-through.

Managed daily operations, set daily sales goals, promoted employee performance, received and processed merchandise, set personal shopping appointments, assessed inventory levels and ordered necessary replenishments, while providing a consistently high level of customer service. Created and conceptualized creative story telling with clothing, visual merchandising and seasonal window displays. Established social media presence and directed all in-store events including private shopping parties and other annual events. Cultivated a significant repeat customer base using customer relationship skills. Introduced and executed Customer Care Program to track buying trends and facilitate future sales. Utilized information of garment construction and fit to build sales and grow repeat customer base. Built strong relationship with wholesale reps, assured shipments were on time, and all other needs were met. Attended national markets in Los Angeles and Las Vegas and planned for all apparel and accessory orders reflecting current sales and trends.

Designed handbags and belts for the Couture Ready-to-Wear line of fall 2008. Oversaw communication between the design office in London and the production company in Italy. Organized, updated and maintained current and past design files.