Senior Swimwear Designer - Roxy
CurrentLed the design and development of swimwear collections, ensuring they were in line with Roxy's brand identity and catered to global market trends. Developed and executed seasonal collections, creating comprehensive color stories, mood boards, and overall designs. Managed and directed both in-studio and lifestyle photoshoots to capture marketing imagery. Collaborated with sales teams to ensure the design vision translated into successful product launches. Played a key role in cross-functional communication to ensure the design vision was maintained throughout the product lifecycle, from ideation to production.