Austin Wright Email & Phone Number

Keller, Tx, Us

South Salt Lake, Utah, Us

-Interim CSO/CMO -Leveraged data to identify and develop solutions to drive the multi-brand company to lead the emerging kratom / kava industry.-Developed a strategic roadmap for the D2C brands to reverse the 18-month decline.-Put in place agency partners and in-house resources to fill critical gaps in the enterprise foundation.-Parneted with Operations to implement same-day shipping protocols while reducing shipping costs by 44%.-The primary brand, MIT45, saw a +26% increase in the total volume of new customers acquired in month 2 of the implemented strategy.

Austin, Tx, Us

-Responsible for driving revenue for the world's leading tattoo removal company with over 150 locations.-Responsible for marketing strategy development, team structure, digital, CRM, and brand performance.-Raise consumer awareness and build the expected client experience within the tattoo removal industry.-Elevate the company brand story across the globe, celebrating +1 million tattoo removal treatments. -Drove 33% increase in leads and 43% increase in bookings YoY, year 1, with a 40% increase in revenue.-Drove 27% increase in leads and 47% increase in bookings YoY, year 2, with a 32% increase in revenue.

Consulting and marketing execution services for companies looking to run superior customer experiences. Any channel, any industry, any time. We are to marketing, what our inspiration, Tony, was for the Avengers. -Marketing strategy development acting CMO: https://www.Removery.com-Loyalty program consulting: https://www.Skyzone.com-CRM program development: https://www.abercrombie.com-Data analytics and CRM strategy: Hollywood Video-Retail strategy: https://www.Neckermann.de-Media: Lowes Cineplex

Spreading the Gospel of Marketing, through the presenting of cutting edge case studies and applied consulting to master level classes and industry peers.Universities: Washington University(St. Louis), SMU Cox(Dallas), Texas A&M, Northwestern UniversityIndustry: HIMSS, HCIC, The Gathering (Cult), Direct Marketing Association, ACCM, CCA, Merit Direct Annual Conference

Southlake, Texas, Us

Executive player-coach. Department head applying digital, CRM, MarTech, and media best practices to the top gastroenterology practice in the US. Actions produced superior patient experiences for GI Alliance, its local brands and their patients. Rebuilt department to align with modern marketing needs and established capabilities to support a cutting-edge marketing and patient experience program.-Part of the executive team that grew GI Alliance from $250M to $2.2B in revenues-Built a scalable team model to support a fast-growing organization with +700 physicians and +300 locations. -Integrated +35 local brands into a national patient experience program-Leveraged proven techniques to increase new patient market share by 20%(measured by 3rd party)-Increased return visit performance for colonoscopies from 19% to +50% via optimized CRM tactics -Implemented measurement that connected media/marketing spend to new patient acquisition (technique not often found in healthcare)-Leveraged restaurant/retail e-commerce test & learn techniques for fast tactical optimizations -Established brand guidelines and messaging constructs for the master brand (GI Alliance)-Built out the digital strategy to manage +35 local websites as well and the master brand-Established GI Alliance's first internal patient experience metrics and monitoring system-Led team projects that were recognized by American College of Gastroenterology(ACG) as the "most impactful brand" for patient education on colon cancer awareness in 2021

St. Louis, Mo, Us

C-suite Digital / Loyalty / CRM StrategistLeverages extensive casual dining/QSR, retail, healthcare, travel, digital, CRM and marketing experience to develop game-changing customer engagement marketing strategies that drive results. Working primarily with the C-suite, he also builds dynamic execution teams due to his years in the weeds, getting things done at all levels and across departments within brands and franchisees.-Developed digital engagement strategies using social, paid search, local search and organic search for Domino's that drove double-digit growth in a flat market. Strategies drove online revenues over the billion-dollar mark for the first time in 2015. Hit over $1.5B in 2018 and 2019-Designed CRM customer roadmap and digital strategy for Dental One and their 150 local practices-Partnered with Domino's market leaders to map out CRM print strategies that maximized budgets while still driving high ROI's for the business-Built the customer engagement strategy for Chili's to support its new loyalty program, weening the business off of coupons while still driving 2% COMPS-Increased loyalty revenues and in-store visits with Bagle-club and birthday program optimizations for Panera. -Drove 5% visitor growth each year via customer engagement strategy for Aruba Tourism Board -Leveraged experience with customer journeys, segmentation action plans, testing strategies, conjoint analysis, survey design, email/DM best practices, SEM/SEO techniques to drive impact that has resulted in 100% client retention-Helped several brands map out digital innovation roadmaps that close the customer expectation gap, drive engagement, comp sales and test cutting-edge technology -With heavy experience in the restaurant and retail space, his digital, CRM, loyalty and technology experience are the driving force behind many top industry brands. -Deep experience in helping elevate the marketing of local franchisees within a controlled corporate strategy.

New York, Ny, Us

Strategist + Business Partner-Designed from the ground up or redesigned and provided ongoing management for eight retail loyalty programs- Started the development of the technical road map that would enable the Chili's Rewards program while providing consulting on loyalty and 1-to-1 initiatives-Transformed Best Buy’s Reward Zone from paid to free, developed new emotional loyalty strategy, tiering strategy, certificate redemption strategy and comms plan optimization-Redesigned Famous Rewards including: conjoint and financial analysis of benefits, program concept, customer segmentation, comms plan, program measurement, redemption optimization-Designed and launched Albertsons Preferred Plus program-Designed segmentation comms plan and measurement for Naturalizer’s e-club-Designed and launched AMC’s new paid loyalty program, 3 million members in 12 months-Managed and optimized HEB’s loyalty program driving 10% market share growth-Built the local marketing strategy and managed the construction of technology that enabled measurable local marketing for Best Buy’s 1100+ stores-Helped clients to craft annual marketing plans to align with sound and measurable CRM practices-Identified ways to better leverage loyalty programs as part of a company asset to create revenue streams and develop increased company value-Developed digital CRM programs enabling successful customer transitions driving cost savings-Developed CRM / analytics programs to maximize engagement while reducing coupon dilution-Responsible for contract negotiation of client engagements and vender projects for loyalty programs

Costa Mesa, Ca, Us

Data + Analytics Solution BuilderExperience with Victoria's Secret, JC Penney, Crate & Barrel, The Gap, Pottery Barn, CitiBank and many more.-Responsible for product development of retail and catalog-related data and analytical products and services. -Consulted on tactical applications of analytical models for CRM strategies but also directed technology development for retailer CRM systems.-Partnered with retail and financial clients to establish the best analytical model or data set to help them meet their sales and customer engagement goals.

Master Of Science (Ms), Integrated, Database & E-Commerce Marketing

Ba, Marketing Communications

Education record