For over 40 years, Rubb Building Systems has set the global standard for resilient, adaptable fabric structures. Our USA-designed and assembled solutions boast zero structural failures and millimeter-precise engineering. From aviation to military, energy to logistics, industry leaders trust Rubb to protect their most critical assets in the world's harshest environments. Rubb; the world's toughest fabric tension structures, built to outlast and engineered to evolve.

At our core, we specialize in helping small to medium-sized businesses thrive in the digital age by providing tailored AI-powered learning and expert strategic digital consulting.- Responsible for overseeing the entire brand from start to finish. This included developing the brand's messaging, designing and coding the website, creating the brand identity, and ensuring that our messaging was consistent across all consumer-facing channels. Additionally, I implemented automation processes to streamline operations and improve efficiency.- Provided comprehensive strategic digital consulting by offering digital transformation, marketing strategies, and technology integration to help clients navigate and thrive in the digital landscape.

- Managed multi-million dollar media budgets and crafted omni-channel B2B/B2C media campaigns that were consistently optimized to outperform industry-channel benchmarks.- Orchestrated annual Predictive Index Assessments and workshops to foster team growth and inspire a culture of open communication and collaboration.- Led the Boston Museum of Science account for 8 years, spearheading over 30+ B2C campaigns with the primary objective of boosting online ticket sales and attendance, successfully meeting and exceeding these targets YoY.- Proactively fostered opportunities for cross-department collaboration that continually led to fully integrated solutions that far exceeded client expectations and grew accounts.- Routinely transitioned client accounts to an advanced in-house paid social management system, enhancing targeting functionalities and data integrations, resulting in $5M+ newly managed media spend.- Negotiated and secured diverse sales proposals across multiple tactics and channels, including radio, paid social, and programmatic digital, achieving robust campaigns that met client and retailer objectives.- Conducted in-depth audience behavior research to extract actionable insights into media consumption, strengthening campaign performance and aligning with client goals for consumer targeting.

Rapid7, a global cybersecurity SaaS company, empowers over 8,500 customers across 120 countries, working towards a safer and more prosperous future for all.- Championed the launch of Rapid7's first integrated media campaign for its XDR product offering, showcasing its advanced capabilities to a CISO audience. This campaign generated 70MM impressions across YouTube and LinkedIn, doubling the industry average CTR.- Pioneered a new strategic media approach on LinkedIn, leveraging 1st party data to target high-intent lookalike audiences with content to establish a constant, visible presence. This strategy drove engagement, expanded brand awareness, and fueled growth within our target market.- Collaborated cross-functionally with content, product, and website development teams to better understand customer needs and market trends. This collaboration shaped our marketing strategies and ensured alignment across the organization.- Employed data-driven decision-making to optimize marketing campaigns, resulting in increased lead generation and conversion rates. Used GA4, Salesforce, and various other analytics tools to monitor performance and make necessary adjustments for maximum ROI throughout the funnel.

Developed, presented, and executed integrated media plans grounded in data and designed to exceed expectations

The Ron Burton Training Village is a year-round program designed to develop and strengthen the character of young adults so they are fully equipped to overcome challenges and excel in life. For almost 40 years, this non-profit has made a profound impact on thousands of lives -- including my own from the age of 11.Learn more about RBTV's mission at https://www.ronburtontrainingvillage.org/

Managed an award recognized, issue-based committee of 10 elected members to develop numerous community engagement initiatives and class wide events for the 500 members of the Class of 2015Pioneered grassroots responses to class specific and school wide issues through targeted campaigns and messagingCo-Chaired the Senior Legacy Committee, raising over $8,000 for the 2015 Class Gift

Informed prospective students and families of Stonehill's mission, academic opportunities, and student activitiesResponsibilities included participating in student panels, information sessions, and open houses

Monitored and analyzed competitive advertising through biweekly competitive reports for Liberty Mutual Commercial InsuranceDelivered biweekly Insurance industry and social reportsResponsible for crafting weekly Social Content Amplification schedule for client Facebook, LinkedIn, and TwitterAttended weekly agency seminars and orchestrated 1 on 1 meetings to gain maximum exposure to the day-to-day business of an advertising agencyCompeted and placed 1st in “The Pitch,” an 8-week intensive group project that developed a new integrated brand campaign for a beverage company

Utilized Target Group Index (TGI) to gain valuable insight into the socio-demographic information, media consumption tendencies, and the consumer behavior of ESPN users from Europe, Middle East, & Africa (EMEA)Provided in depth knowledge of the ESPN consumer and produced reports analyzing relationships between ESPN and viable advertising partners that would provide a ROIProvided insight into American sports culture to assist in the production of content for the ESPN College Football site

Appointed liaison to oversee media events with major sports networks including ESPN, Sports Illustrated, and the National Football League (NFL) under the guidance of the Vice President of Media RelationsFacilitated credentials and access to players and staff for various media outlets at photoshoots, practices, and gamesResearched and compiled daily news stories and notable achievements regarding the Patriots organization in conjunction with the NFL

Represented Stonehill Admissions by assisting admission counselors and coordinators with everyday responsibilitiesPerformed data entry and answered calls in regards to admissions from perspective students and parentsSpoke on a student/faculty panel at multiple "Skyhawk Welcome Days," an informative event focused on incoming first-year students and the many experiences Stonehill offers

Coordinated the attendance of 100 fans from charitable organizations and schools across the countryEstablished and maintained contact with representatives from the institutionsManaged operations including arrival, ticket pick-up, and departure