Senior Marketing Manager
Current• Led the redesign and rebuild of the company website in collaboration with executive leadership, brand design, and marketing teams• Owns content and SEO strategy, resulting in 2x pipeline growth from organic traffic and SEO content YoY• Increased site health by 17% from 71% to 88% in one quarter with targeted SEO optimizations and improvements• Oversees team of copywriters and designers to execute on editorial calendar, including blog content, long form guides and whitepapers, and visual content for social media• Writes email and landing page content across all go-to-market demand generation campaigns, including Findem Live, which launched in June 2023 and accounted for 15% of all new pipeline generated in FY24• Built a custom project management system in Notion to increase visibility, improve collaboration, and create more efficiency across the marketing team