• Led the redesign and rebuild of the company website in collaboration with executive leadership, brand design, and marketing teams• Owns content and SEO strategy, resulting in 2x pipeline growth from organic traffic and SEO content YoY• Increased site health by 17% from 71% to 88% in one quarter with targeted SEO optimizations and improvements• Oversees team of copywriters and designers to execute on editorial calendar, including blog content, long form guides and whitepapers, and visual content for social media• Writes email and landing page content across all go-to-market demand generation campaigns, including Findem Live, which launched in June 2023 and accounted for 15% of all new pipeline generated in FY24• Built a custom project management system in Notion to increase visibility, improve collaboration, and create more efficiency across the marketing team

After writing 500+ posts for Vikings Territory, established Territory Media in partnership with blog owners to explore new creative projects.

Wrote multiple pieces of SEO content per week for OnFido's blog and contributing to the overall keyword plan for the company's growth initiatives.

• Drove web-first strategy and created web experiences that brought Oracle’s CX and Advertising products to life, engaged customers, and delivered trusted content for buyers and sellers• Informed, influenced, and collaborated across teams to develop web content, execute SEO and testing strategies, and continuously analyze and evolve web pages to drive traffic and engagement with a focus on growth• Managed the overhaul of messaging frameworks for a suite of more than 20 products across the CX and Advertising suite

• Owned the Fast Radius website and worked closely with the brand marketing, demand generation, and creative teams to develop the roadmap and continuous evolution of Fast Radius’s web presence• Managed a collaborative relationship with the web development agency to track all changes to the website, optimize performance, and improve the user experience via regular updates, technology additions, and SEO enhancements

• Wrote, edited, and published informative, compelling, and differentiated SEO-optimized marketing and communications content, including blog posts, customer case studies, and thought leadership articles• Developed a thorough understanding of the business by partnering with key internal and external stakeholders to effectively communicate company values

Developed, implemented, and managed the organization's marketing strategies and campaigns that promote brand companies and their products and services.

• Collaborated with internal and external stakeholders to tell Cisco's corporate social responsibility story• Led the creation and publication of SEO-optimized thought leadership blogs, landing pages, infographics, and social media posts

Opened the family-owned, community coffee shop in 2010, overhauling the existing establishment's menu and atmosphere to expand business reach and appeal while working as co-owner, manager, and part-time barista.