We find undervalued homes. I respond to every email: austin@goliathdata.ai 💙

Invite-only network of today's top Seed through Series D B2B GTM Leaders

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

In less than two years we became one of the top three players in startup banking—banking 30% of all startups in the bi-annual YC batches, and 12x-ing our deposit base. Marketing-attributed efforts drove 28% of all lead & opportunity-volume, $150M+ deposits, and XX% of net revenue. We did it brick by brick 💙PR/COMMS:➢ Secured coverage in Forbes, TechCrunch, American Banker, Bank Automation News, Fintech Nexus, PYMNTs, Yahoo Finance, and more➢ Announced Series A at Nasdaq, and Platinum at NYSE. Secured speaking opportunities at CES, Websummit, Collision Conf. as well as ~20 podcasts➢ Won multiple awards including: Best Places to Work, CB Insights Fintech 100, #1 Product of the Month - Fintech, and Golden Kitty (Product Hunt)CONTENT/SEO:Wrote hundreds of long form guides, resource posts, blog posts, ebooks, white papers and more with spending a single penny, resulting in:➢ Branded search traffic going from 98% to down <70%➢ An increase search impressions from <25k/week to >60k/week➢ An increase in ranked keywords from <500 to >4000➢ An increase in backlinks from <1500 to >6000➢ Results: 100k+ site visitors, <17% bounce rate, 1-min avg. session duration, $XX(M) in attributable AUM across ~30 customersEVENTS: ➢ Hosted 53 events—dinners, happy hours, headshot days, webinars...etc. ➢ Took over Giants Stadium (SF) and Manhatta (NYC) accomodating ~750 individuals➢ Results: brought together over 4000 founders, and drove $XX(M) in attributable AUM across ~75 customersEMAIL & LIFECYCLE: ➢ Built a database of 75k+ contacts➢ Sent just ~1MM emails, while driving 40%+ open rates and 6%+ CTR➢ Results: Drove 10% of all lead volume, and $XX(M) in attributable AUM across ~40 customersSOCIAL:➢ Attracted 10k followers across LinkedIn & Twitter➢ Consistently drove 100k+ impressions per month and 10%+ engagement rate➢ Results: Drove ~20% of all lead volume, and $XX(M) in attributable AUM across ~30 customers

Marketing Hire #2—"The Glue and Growth Guy"➢ Contributed to the funnel acceleration of $50B+ GMV of deals in the pipeline.➢ Created 100+ custom sales mocks & sales decks—oftentimes with same-day turnaround.➢ Executed 99% of campaigns and projects on time and in budget.➢ Made sure that no projects fell apart, that no tasks were dropped, and all initiatives were executed on time and in-scope.➢ Quarterbacked projects—i.e. received high-level themes from executives and developed omnichannel strategy to achieve outlined goals.➢ Activated channel plans and project managed all deliverables from ideation—to execution.➢ Reported results upwards to key stakeholders and executives. Career Accomplishments:➢ Drove thousands of SMB leads into the funnel, surpassing MQL targets ($250k/mo - $5M/mo spend).➢ Drafted, configured, and sent millions of emails—driving thousands of content downloads and subsequent MQLs into the funnel. ➢ Created 250+ assets for distribution on social, responded to thousands of comments and DMs, and grew Bolt's follower count by more than 40k across channels.➢ Launched Bolt’s first social advocacy program (Bambu).➢ Created and executed Bolt's 2021 Field Strategy—Leadtime (The Lead), Shoptalk Women Meetup, NRF Retail Convergence, eTail Virtual Flagship, The Lead Classroom, RetailX, Commerce Next, Shoptalk Fall Meetup, and Ecom World.➢ Drafted and led the submission process for 10+ awards.➢ Secured tier 1 coverage for funding, partnership, and customer announcements.➢ Drafted 50+ pages of documentation, branding resources..etc (Confluence).➢ Sourced 150+ candidates for positions ranging from IC-VP across GTM, Eng, Product, and more.

Responsibilities:➢Developed and Executed multi-channel marketing campaigns to drive revenue growth goals. Reported results of marketing campaigns to senior leadership➢Researched, suggested and piloted counter-intuitive strategies for capturing B2B buyer attention Results:➢Email marketing campaigns drove 7-figure sales (confidential)➢Marketing campaigns captured hundreds of new paying customers (confidential)➢Email marketing campaigns achieved 18% open rate and 2.5% average click through rate

➢Crafted the 2018 marketing calendar involving both digital and physical channels➢Analyzed and reported the results of the launched marketing campaigns to senior leaders ➢Provided secondary-opinions on internal projects completed by other partners to C-Suite executives

➢Utilized data visualization tools to uncover insights on consumer behavior➢Overlaid touch-point map with customer journey to develop strategic road-map for customer experience➢Created wire-frame mock-ups for prototype designs and presented them to members of the executive team➢Conducted focus groups with consumers to test prototypes and gather feedback