We help local governments and economic development organizations build their retail base. We start by determining market potential, then recruit new retailers and developers on behalf of the community.

Catalyst Digital manages marketing strategy and operations for startups and small businesses. We work alongside leaders to improve sales & marketing performance, drive strategic insights, and develop existing personnel. As outsourced growth experts, we provide objective insights and actionable strategies that lead to profitable, sustainable growth without the need to build an in-house marketing team. We are a HubSpot Certified Sales Solutions Partner and offer customized solutions for the HubSpot CRM and Sales software platforms.

Revenue Growth & Demand Generation- Developed and implemented plans to drive demand and achieve revenue growth in North America and Global markets.- Created, installed, and managed revenue generation process from demand creation through the entire sales process.- Optimized all drivers of sales, including the team, technology, and marketing spend to achieve predictability, cost-efficiency, and scale.- Set individual and organization-wide goals, objectives, budgets, and quotas to support long-range strategic objectives.- Managed all marketing operations for the organization, including brand identity, content development, advertising strategy, and inbound marketing implementation.- Developed end-to-end client experience across multiple channels and touch points- Implemented and managed Net Promoter Score to ensure overall client satisfaction.

Led Global Marketing Team at Five Stone Tax Advisers, a full-service tax firm with offices in Austin, TX and Zurich, Switzerland.Developed and implemented global marketing and go-to-market strategies for Five Stone's core lines of business, including:- International Tax Advisory- Tax Planning & Legal Advisory Services- Tax Preparation Services- Property Tax Services- Tax Resolution ServicesPrimary Responsibilities: - Oversaw execution of all marketing, advertising, and promotional activity.- Developed marketing plans, forecasts, and financial models to support existing lines of business and drive new service development.- Provided strategic direction and set global marketing budget.- Used consumer insight tools to drive client-centric culture - primarily through Net Promoter Score evaluation and management of client communication life-cycles.- Established pricing, positioning, and promotion for Five Stone's core lines of service.- Developed and led global market entry and development efforts (Europe: Switzerland)- Worked closely with sales team to improve efficiency and effectiveness.Results:- Integrated HubSpot CRM and made key marketing vendor changes resulting in 25% reduction in annual marketing costs.- 35% increase in average sales price for core line of business.- 25% decrease in cost per acquisition for core line of business.- Implemented scalable solution for measuring Net Promoter Score at an organizational level as well as by business unit.- Restructured annual property tax marketing campaign leading to 2.5x increase in assets under management in one year.

Developed strategic marketing plans to achieve organizational goals by identifying and prioritizing marketing initiatives and establishing priorities, budgets and timetables. Oversaw all marketing initiatives, including:Web Design - website layout and graphic design (exploregod.com) - user experience & A/B testingWebsite Analytics/Digital Marketing - Search Engine Optimization / Search Engine Marketing - Paid Search & Pay-Per-Click Advertising - Display Advertising Campaigns - Social Media Marketing - Email Marketing Management and Automation - Event-triggered marketingAdvertising & Public Relations Campaigns - Public Relations and Community Relations - Print Advertising - Media Buying & Placement - Video Production & Promotion - Billboards & Outdoor Advertising - Events and Tradeshow ManagementManaged overall brand identity, voice and consistency by overseeing team of designers, developers and copywriters.Tangible Results:- Planned and executed largest out-of-home advertising campaign in Austin history- Co-developed social media and content strategy leading to >500,000 unique web visits and >1,000,000 facebook fans

Served as a member of the Leadership Team for The Retail Coach, a national retail consulting, market research and development firm that combines strategy, technology and creative expertise to develop and deliver high-impact retail recruitment and development strategies. As Project Director I provided local governments, retailers and economic development organizations with market research services and comprehensive retail recruitment and development plans.Analyzed market demographics and psychographics to ensure retail development strategies succeeded in meeting market demand.Managed all aspects of client success, including:_ Leading and facilitating strategic planning sessions_ Facilitating educational workshops to educate and inform community/development stakeholders_ Performed SWOT analyses and prepared final reports for clients_ Identified new market opportunities and leveraged market research to engage potential strategic partners_ Educated Development Boards, City Councils and citizens on retail development success factors_ Analyzing and distilling market opportunities into actionable plans and roadmaps_ Development of marketing materials and community positioningFeatured presenter at retail marketing and development conferences throughout the country.

Managed digital premium distribution and developed e-commerce strategies. Managed email marketing/ecommerce promotions as well as ecommerce inventory, discount and promotion codes, and digital premium fulfillment. Member of cross-functional task force to develop strategy and drive greater efficiency in digital premium distribution.