• Successfully sold multi-year engagements valued at up to seven figures by crafting innovative digital media strategies focused on revenue growth, ABM lead generation, conversion attribution, and e-commerce.• Developed the strategic direction for the Paid Media department by leveraging my deep understanding of SEM and how it integrates with cross-channel platforms and tactics. Designed intent focused strategies, team processes, templates and tools that enabled a team to plan and execute our client’s initiatives. • Fostered relationships across a variety of industry verticals (Healthcare, Pharmaceutical, Consulting, and ecommerce), where I led the development of media strategies, ensuring compliance within their industry while still following best practices.• Headed discovery sessions with Gen3 directors to identify service gaps in-order to upsell programmatic and audience addressable opportunities that would enhance affiliate advertising strategies. I focused on a consistent and replicable sales process to cross sell paid media services to affiliate clients.• Partnered with StackAdapt teams & leadership to develop a BTB programmatic advertising offering for a Big 4 consulting firm: driving strategic alignment, solving legal hurdles, and collaborating on campaign benchmarks. Resulted in landing the business and growing the relationship for the past 4+ years.• Expertise in SEM, Programmatic, and Social media platforms. Extensive management of market insight tools for data insights, implemented data aggregation systems to automate tasks, and levered audience analytics and MarTech tools.• Grew digital marketing teams from 2 to 11 employees, focusing on hiring, process development, client integration, and strategic framework implementation.

• Led the SEM execution for nations largest health system, and top-ranked biotech and pharmaceutical company.• Built cross channel plans that complement the digital and social strategies; bespoke to the audience and highlight the competitive advantage my client’s services.• Managed 5+ team leads that implement campaign strategies, processes and improve efficiencies that will improve client experience to beat our benchmarks.•Cross-sell digital strategies to grow client investment and expand book of business with existing and new clients.

• Spearheaded workshops with multiple brand teams where their indications overlapped in-order to prioritize category ownership and the impact that would have. Required on-going paid search education sessions to define how this strategy would achieve their goals, as well as strengthen the overall media plan.• Led an award-winning project that integrated USA pollen count data with our paid search campaigns; as a result, we maximized visibility to our target consumers and improved our KPI's.d

• Developed digital marketing strategies for B2B technology and healthcare clients to maximize customer engagement and drive qualified leads.• Built the strategy for site applications and features that would interact with customers based on their site behavior. • Analyzed reports and data to optimize digital marketing channel performance, budgets and cross sell opportunities that would improve the customer buying journey. • Collaborated with a team to identify and vet advanced technologies, SaaS and business partnerships to strengthen our core offerings for clients and internally. Examples: GatherContent, HubSpot, MEG, adobe products, Wyzowl, Google tag manager, etc.• Developed and presented new business presentations for SEM & SEO retainers, Brand Strategies, Digital Experiences and Content Marketing Automation.

• Strategize with a creative team to develop brand strategies and concepts, through building brand pillars, USPs and the overall look and feel for higher education and consumer clients.• Lead a team by concepting and planning project executions that establish the new brand for both internal audiences and the target market.• Develop and present brand rollout presentations to large internal audiences, providing meaning and making the new brand story own able.• Plan brand photo shoots with the agency’s Producer; directing the creative team to successfully capture photos that will be highlighted in advertising campaigns.• Grow client business through crafting new scopes of work and proposals for quarterly and yearly planning.

• Manage a portfolio of digital marketing accounts ranging from apparel to entertainment; executing paid search, display advertising and email marketing channels. • Develop strategic initiatives to target new customers, grow interaction rates and learn from purchasing behavior to implement best practices.• Launched display retargeting and affinity advertising, which increased online repeat purchases by 42% and generated new customers each month.• Work with a mobile developer to create mobile website sitemaps and UI as well as develop their digital marketing strategy for launch. • Craft execution plans and strategic roadmaps for new product launches that create customer engagement opportunities. • Through testing and optimizing marketing channels; site visits have increased by 27%, conversion rates by 21% and revenue by 46% year over year.

• Developed events, contests, and a social media strategy to promote the annual Philadelphia Collection.• Managed the relationship with The Philadelphia Antiques Show, and collaborated to create the new brand image and positioning to long-standing sponsors, exhibitors and the beneficiary. • Successfully pitched a new business proposal and wrote the creative brief for the re-branding of a non-profit account.

Account Services• Developed competitive research and worked on UI functionality for a flash sale site that was the first in the industry focusing exclusively on pet owners. • Created concepts that were initiated for projects ranging from agency promotions, blog articles, client marketing campaigns and websites.Business Development• Utilized 20nine’s value propositions to create our elevator pitch when pursuing new business opportunities.• Collaborated and wrote proposals and estimates ranging from brand strategies, digital/new media, advertising campaigns and innovation labs.• Implemented a social media strategy and managed the communication of daily content to increase the agency's buzz and awareness.

•Collaborated with Marketing/Communication Managers to implement an FDA compliant legal and regulatory review process.•Managed HS CRM Marketing/Communication legal and regulatory review process for marketing collateral, direct mail, webinars, case studies, flash multimedia, and video testimonials. •Trained Marketing, Marketing/Communication, and legal and regulatory review teams on necessary means of communication using the program SharePoint.•Assisted five Marketing/Communications Managers on tasks such as messaging and strategy across multiple channels.

•Worked with Razorfish's Resource Management System to forecast hours for project managers in order to keep projects on schedule and in budget. •Maintained and updated the Philadelphia workbook management database on a weekly basis. •Controlled and managed the communication between Razorfish's legal department and the Philadelphia office. •Assisted PM's with daily tasks such as updating the employee management application (Salesforce.com), requesting quality assurance, and managing change orders and statements of work.

•Performed market research to develop strategic promotional campaigns that were then pitched to prospective clients. •Utilized databases to support company's customer relationship management program. •Leveraged social networking sites and discussion boards to promote the company. •Used the ASI system and ESP online to efficiently find products, create virtual samples for client's proposals, and identify reliable ASI suppliers with a 72 hour turnaround.