Spearheads strategic planning efforts to drive company growth and performanceManages client engagements and identified new business opportunities with both new and existing clientsEstablishes agency KPIs and developed strategies to achieve themImplements organizational processes to optimize performance across the agencyUtilizes expertise in CRM platforms, strategy development, paid media, email marketing, SEO, and website managementDirectly supervises 8 employees across multiple disciplines including business development, account & project management, strategy & creative

Formulated strategic plans to enhance company growth and optimize performanceCollaborated with the Chief Executive Officer to establish clear business development objectivesProactively cultivated and maintained relationships with prospective clients, nurturing leads to fruitionCrafted engaging and concise content for client presentations, ensuring clarity and impactConducted comprehensive research and analysis of financial, technological, and demographic trends to uncover emerging business prospectsCollaborated effectively with cross-functional teams, including New Business, to prepare and deliver proposals, presentations, and pitchesAssessed market research findings and adapted new business strategies in response to evolving market dynamics and competitive landscapes

Spearheaded the development and successful implementation of a comprehensive annual digital marketing planDirected a multi-unit franchise account, maintaining daily communication with Corporate and over 200 independent franchisee partnersSeamlessly integrated digital marketing strategies, media plans, promotions, public relations, and social media management to maximize effectiveness and cost efficiencies for the clientUtilized product movement analysis and consumer insights to devise strategic plans and assess program effectivenessManaged day-to-day operations of the account, encompassing fiscal management, creative project oversight, and media administration

Formulated agency procedures, processes, and programs to optimize operationsCollaborated with the Operations Manager and Chief Operating Officer to evaluate processes and proceduresManaged financial aspects, including budgeting, resource allocation, and billing reconciliation for all agency initiativesConducted quarterly reviews to ensure adherence to implemented processes agency-wideCo-led the Moroch training program, including strategy development, program design, and resource coordination

Managed local operations for Handy autonomously, overseeing the onboarding of new professionals, optimizing market supply, and enhancing operational efficiencyDirected hundreds of service providers to execute thousands of jobs monthly, ensuring high customer satisfaction for Handy's clienteleMaintained seamless coordination with the New York-based headquarters to align operational activities with company policies and visionAnalyzed and tracked data systematically to generate comprehensive weekly, monthly, and quarterly reports

Oversaw quality-related performance and provided insights to inform strategic plans and reviewsImplemented operational work standards, identified and resolved issues, and drove system enhancementsFormulated strategies to address emerging demands effectivelyCoordinated inbound and outbound shipments in collaboration with customers and vendorsConducted training sessions for retail employees across two storefront locations