Austin Bright Email & Phone Number

Naas, Ie

• 2023 Top Sales Team of the Year Winner for Kerry Brands•. 2023 Salsify Digital Shelf Transformer Award - Runner Up• Delivered 200%+ 3yr CAGR from 2021-2024 on Kerry's Amazon business.• Conduct semi-annual business reviews with top stakeholders on the Amazon Grocery team as well as with Kerry in the Seattle offices• Managed relationship with AVS team and Vendor Manager• Negotiated AVNs for a mutual benefit between Amazon and Kerry, realizing a 1,000+bps margin improvement for both parties• Successful negotiation of several price increase acceptance while still maintaining growing Net PPM for Amazon• Secured 7 figure shortage and price discrepancy repayments from Amazon for deductions prior to stepping into the role• Utilized co-op marketing accrual funds alongside AVS team to establish category merchandising placements to further improve Kerry brands visibility in accordance with internal promotional/marketing calendars• Secured top placement for Prime Day, Fall Prime Day, Turkey 5 and other top seasonal events with the Deals Lead for Amazon Grocery• Utilizing data-driven decision making, delivered a strategy to Kerry's Amazon agency partner to restructure our AMS strategy resulting in a 19% lift in ROAS and 82% lift in Ad Revenue while staying within a 7-figure marketing budget• 20+ position jump in best seller rankings for numerous categories• Restructured forecasting process improving forecast accuracy from below 50% to over 70% surpassing the Kerry target of 56%• Delivered an operational efficiency project that improved chargebacks as a percentage of net receipts from ~5% to less than 0.1% by troubleshooting and working cross-departmentally to solve breakdowns in EDI transmissions, product prepping, and external identifier breakdowns causing improper inventory allocation per ASIN.

Naas, Ie

Bellevue, Washington, Us

Amazon Sales Growth: Orchestrated remarkable sales growth for my portfolio of manufacturers on Amazon, consistently surpassing revenue targets year after year.Market Analysis: Conducted thorough market analysis to identify trends and opportunities, enabling data-driven decision-making and the development of effective sales strategies.Client Relationship Management: Cultivated strong and lasting relationships with manufacturers, serving as the primary point of contact and ensuring their goals and expectations were met and exceeded.Profit Optimization: Implemented pricing strategies, inventory management, and advertising campaigns to increase profitability while maintaining competitive pricing.Listing Optimization: Utilized Amazon SEO and A/B testing to optimize product listings, resulting in higher search rankings, increased visibility, and improved conversion rates.Vendor Negotiations: Successfully negotiated terms with Amazon vendors, leading to improved margins and favorable contract terms for manufacturers.Advertising Campaigns: Developed and executed highly effective Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to boost brand visibility and drive sales.Marketplace Expansion: Explored and executed on opportunities to expand manufacturers' presence on Amazon by launching new products and exploring different sales channels.Inventory Management: Implemented advanced inventory management strategies, minimizing out-of-stock situations and ensuring timely order fulfillment.Compliance and Policy Adherence: Maintained a deep understanding of Amazon's policies and ensured full compliance for all manufacturers, mitigating potential issues and protecting brand reputation.Performance Analysis: Conducted regular performance reviews and provided detailed insights and recommendations to manufacturers for continuous improvement.

Surprise, Az, Us

Managed the Walmart ecommerce business in the following ways:Responsible for managing, sourcing, and increasing a category of products and brands across ecommerce channels at a national level. Work with the Company’s domestic and international teams to deliver new product categories that will optimize the consumer experience and satisfaction.Weekly meetings with Walmart buyers across various product categories including home storage, pet products and accessories, RTA furniture, small appliances, face masks, and rice.Work with Walmart Media Group creating, managing, and monitoring promotional campaigns with 6-figure budgetsManaging WPA and Keyword ad targeting on Walmart.comDeveloping various Walmart private label products and licensed products (Mainstays, Remington, Ziploc, etc.)Partner with Walmart as they launch their omnichannel buying approach, so I manage not just ecommerce, but also brick and mortar retail sales for Walmart.Work with Ecommerce Category and Sales teams to drive sales growth and expansion with responsibility of research, identification, and presentation of new product proposals and existing product growthGenerate new product ideas through Presentations of Competitive Landscape, and see them through the product development lifecycle until the first production run.Perform data analytics to include sales tracking, ranking, and proper asset allocation of Ecommerce customersManage and monitor progress of domestic and import organic growth, products, promotionsManage purchase orders, inventory, SKUs, pricing updates, and promotionsConduct market reviews and develop selling strategies for assigned productsCollaborate and communicate with a variety of internal departments to include sales, cost departments, production, business planning and scheduling, and supply chainMonitoring adequate sales forecasting to production planning to meet sales demandMonitor and update various ecommerce sites, ranking, pricing, sales, promotions, and assets

Roles and Responsibilities Included:• Management of a 7 figure Amazon business utilizing an FBA model helping the company reach “an exit”• New item setup including SEO and content optimization to the PDPs utilizing market trends in copywriting, A+ Content design, and keyword mining.• Unit forecasting to ensure an accurate sales forecast is achieved to ward against stockouts, overstocks, and storage fees.• Develops and maintains a competitive landscape for client product lines to better utilize qualitative and quantitative data to deliver positive growth strategy• New product design and development to provide Amazon with profitable selection

My responsibilities and tasks while at Hans Digital included, but were not limited to:- Social Media Management of multiple clients at once. Clients included - Political Candidate Campaigning, Global Consumer Products, EdTech Startup, Software Developers, International Councils, City Communities, University Athletics, Financial Advisors, and Insurance Agencies.- Content Creation (Graphic Design, Lifestyle Photography, etc.)- Weekly Status Reports- Website Development- Case Study Creation- Assisted the Sales Team in Obtaining Clients- Trained New Team Members

I was an assistant coach/mentor for the players on the OKC Ambassadors where we used the game of baseball as a platform to share the gospel around the country and abroad

Bachelor Of Science - Bs, Business Administration With An Emphasis In Finance And Marketing

Engineering Technology Management