Chief Marketing Officer
Paul Frank Industries
Costa Mesa, California, United States
As Global Marketing Director for Paul Frank Industries since the company’s infancy, led entertainment, retail, sales, consumer, visual marketing, events, and branding initiatives for Paul Frank, Small Paul, and Julius & Friends. GLOBAL: Developed each of the company’s international marketing plans, launching over twenty freestanding Paul Frank stores around the world, including: New York, Tokyo, Dubai, Berlin, Osaka, Athens, Chicago, Dallas, Doha, Bahrain, Los Angeles, Orange County, Bangkok, Kuala Lumpur, Amsterdam, Panama City, San Francisco, Seoul, Taipei, and London. ADVERTISING/PR: Responsible for advertising, including the company’s online presence: launching the culture section of the website with separate dedicated sections for both consumers and the global sales force. Managed the company’s global ad buys, editorial campaigns, trade show marketing, and worked hand-in-hand with the PR team.MUSIC/TELEVISION/FILM: Built the company’s music program, developing personal relationships with musicians, touring internationally with the artists, photographing shows and creating custom Paul Frank pieces for musicians such as the Foo Fighters, Tool and the White Stripes. In addition, built many of the company’s most successful stylist relationships, working on-set with Hollywood film, television and commercial stylists and set directors to include relevant product placement in their work. LICENSEE COLLABORATION: Developed marketing and press strategies for Paul Frank collaborations and working with licensees. Launched the unique collaborations for The Andy Warhol Foundation, Mattel, Oscar Meyer, Obey Giant, Mark Ryden, John Deere, Shag, Thomas Campbell, and an EBay/Hewlett-Packard/PC Magazine collaboration with artist Shepard Fairey. Experience with licensee categories including: men’s, women’s, youth, footwear, eyewear, plush toys, watches, bicycles, accessories, publishing, sleepwear/intimates, children’s furniture, bedding and home/dorm products.