Austin Carroll Email & Phone Number

Durham, NC, US

Go to market faster with instant brand + regulatory compliance reviews, automated approval flows, and a built-in content library for financial services and fintechs.

Los Angeles, US

• ApplicantLab is a SaaS EdTech startup offering scalable MBA admissions consulting on an online platform.
• Assisted 100+ prospective MBA students in securing admission to top business schools worldwide through resume reviews and mock interviews
• Synthesized market analysis into a new product recommendation for the CEO, subsequently partnering with engineers to drive the go-to-market plan and launch for MBA InterviewLab - responsible for 34% of 2019 revenue
• Conducted a thorough analysis of competitor pricing to optimize revenue generation for 1:1 coaching product
• Structured partnership deal with GMAT Club; resulted in significant email funnel growth and new customer wins

San Francisco, California, US

• Brex (valued at $12.3B) provides credit cards, business accounts, & spend management software to over 200K startups and enterprises.
• Introduced new startup segment messaging ("the financial stack that scales with you") following 30+ hours of user research; deployed integrated campaign across Times Square billboards, pitch deck, 1-pagers, and.
• Chosen by Sales leadership to develop a new ‘Land and Expand’ sales strategy and 3 training presentations for annual sales conference (500+ attendees)

San Francisco, California, US

• Directed the marketing response following the SVB bank failure within 2 weeks of joining; collaborated with C-suite to launch new business account product positioning, messaging, and sales enablement in 3 days.
• Drove the launch of Brex Payables, including targeted in-product, email, and sales outreach to existing customers; which resulted in a 6x increase in bill pay product attach rate

San Francisco, CA, US

• Mercury (valued at $1B+) is a fintech startup and neobank providing banking services to startups and SMEs.
• Spearheaded the go-to-market strategy for Mercury’s first credit card, IO, by crafting target personas and competitive positioning, developing multi-channel messaging, and coordinating delivery by 45+ stakeholders.
• Convinced CEO of email channel’s validity and executed Mercury’s first drip email campaign for IO (28% conversion rate)
• Identified gaps in IO’s product education by proactively engaging Support & Sales; collaborated with Product to ship copy edits and crafted 64-pages of documentation; overall support ticket time to resolution decreased
• Delivered Mercury’s first Case Study in <1 month by conducting competitor research and customer interviews

Mclean, VA, US

• Spearheaded the development of the go-to-market strategy for the first Spend Management tool on the Mobile app, including collaborating with UX Design and Engineering Leadership to define the MVP feature set and user.
• Orchestrated 2 teams of 6 iOS and Android engineers and collaborated with internal stakeholders (Design, Marketing, Legal) and external partners (Hopper, SevenRooms) to launch a new Web View feature that enables the.
• Influenced the 3-year product strategy for Gift Card mobile redemption by presenting executive stakeholders with a competitor audit and MVP and Fast Follower action plans to reach parity and improve customer experience

New York City, New York, US

• Techstars Anywhere - Spring 2021
• Acted as Chief of Staff and provided strategic guidance to the CEOs of 5 venture-backed startups; assisted in defining OKRs, setting agendas and action items, investor relations, and completing 11 special projects

Burbank, CA, US

• Freeform Network, previously ABC Family, is a basic cable channel that is part of Walt Disney Television. Freeform targets the young adult audience with original programming and nostalgic stunts like "31 Days of.
• Conducted market development analysis on the experiential market, identified a new $5M business opportunity, and presented a tactical strategy recommendation to the senior executive team, including the Network President
• Supported and influenced the strategic direction and the development of the long-range 5-year plan for Freeform
• Spearheaded the FY20 movie acquisitions postmortem analysis and identified $54.7M in underutilized assets

Burlington, MA, US

• PharmaEssentia is a rapidly growing international biotech firm with a novel blood cancer drug pending U.S. regulatory approval for commercialization in 2021.
• Defined the company’s high-level operating cadence (OKRs, all-hands meetings) and COVID-19 return to office policies
• Performed a strategic analysis of 18 disease advocacy groups and presented senior-level executives with a clear strategic partnership recommendation to capitalize on missed opportunities and accelerate customer awareness
• Designed and implemented a new global company Intranet; enhanced employee satisfaction with corporate communication 31% by creating a roadmap and prioritizing features using insights from employee interviews

I founded a Speakeasy Tour Company in partnership with Airbnb Experiences. The tour generated a profit of $14,000 and achieved a rating as Top 3 Nightlight Experience in Los Angeles within 6 months

Los Angeles, CA, US

• The Music Center is the second-largest performing arts center in the United States with five venues, including The Walt Disney Concert Hall and The Dorothy Chandler Pavilion. I was in charge of customer experience.
• Secured 45 new in-kind arts partners, including LACMA and Getty, and spearheaded a company-wide re-brand of the perks card loyalty program; resulted in small gift donors (<$100) being 2x as likely to boost annual gifts.
• Built relationships with brand partners and executed creative on-property and digital activations (Mattel’s Barbie, Don Francisco Coffee, and Porsche)
• Chaired a team of 12 V.P.s and Board Members to overhaul all CX research; improved overall survey response rate 225%
• Orchestrated digital innovation and the first Facebook Live season launch of a major performing arts center with CEO

Dallas, TX, US

• I facilitated a complete overhaul of all existing Sales Collateral materials and the creation of 3 leisure tourism hotel room packages - including the first-ever hotel package with The Broad Museum.
• Drove incremental revenue by negotiating and launching the first hotel package with The Broad museum
• Introduced new Group Sales kits after conducting national competitor research; requests for proposals increased 11%
• Oversaw 104 staff over a 7-month process to a new CRM; finished 11 days early by devising clear technical materials

Burbank, CA, US

I served as a resource for Disneyland Resort guests at locations throughout both theme parks and partnered with internal stakeholders to identify and solve 50+ complex guest concerns a day. I also worked closely with Make-A-Wish® children, planning their visits, overseeing the lounge, and facilitating character meet & greets.

New York, US

I implemented a new system of tracking top YouTube Multi-Channel Networks, used performance metrics to identify emerging YouTube talent for possible acquisition, and proposed a new strategy for Discovery Digital Networks to the Discovery Board of Directors based on over 150 hours of consumer, competitor, and digital video research.

Burbank, CA, US

I developed web-series concepts using ABC Television properties (such as Scandal, Grey’s Anatomy, and The Bachelor Franchise) in response to RFPs by major brands. I successfully pitched 2 sponsored web series to Sony that later appeared on ABC.com: Back to School With the Goldbergs and Modern Family Visit California.

Master Of Business Administration - Mba, Strategy, Entrepreneurship And Innovation

Certificate, Marketing With Concentration In Social Media And Web Analytics

Bachelor Of Fine Arts (B.F.A.), Television & Broadcast Journalism, History

Study Abroad- Michaelmas Term, Medieval And Renaissance Studies