Management of Product Development and Product Strategy-Lead the product team responsible for creation of new products-Development of user stories/customer requirements-Manage sprint backlog and prioritization of new product/feature development-Engage with engineering and UI/UX to develop technical and experience requirementsManagement of Web Analytics and Reporting-Drive Recommendations for increasing website performance, conversions, and optimization-Management of A/B, split, funnel, and other optimization tests-Deliver daily & weekly website and tool performance analytics and dashboard reportsTools: Jira (Atlassian), Visual Studio, Google Analytics, Google Webmaster Tools, Google Adwords, Visual Website Optimizer, Customer IO, Optimizely, Litmus, Crazy Egg, New Relic, Inspectlet, etc.

Management of Web Analytics and Product Development & Strategy-Manage development team, product strategy & delivery timescale from concept to market-Deliver daily & weekly website and tool performance analytics and dashboard reports-Drive Recommendations for increasing product performance, conversions, and website optimization-Management of A/B, split, funnel, and other optimization tests -Execute SEO & PPC initiatives, Develop & curate HTML site content-Implement email drip campaigns - segmentation, messaging, & analytic instrumentation-Provide analytic insights to weekly scrum development & deploymentsTools: Google Analytics, Google Webmaster Tools, Google Adwords, Visual Website Optimizer, Customer IO, Optimizely, Visual Studio, Litmus, Crazy Egg, Pivotal Tracker, New Relic, Inspectlet, Mailgun, etc.

Management of Performance Analytics & Product Development-Deliver daily & weekly website and tool performance analytics and dashboard reports-Drive Recommendations for increasing product performance, conversions, and website optimization-Management of A/B, split, funnel, and other optimization tests -Execute SEO & PPC initiatives, Develop & curate HTML site content-Lead product development, promotion, and analytic instrumentation activities-Develop and execute product/feature release timelines-Provide analytic insights to weekly scrum development & deploymentsTools: Google Analytics, Google Webmaster Tools, Google Adwords, Visual Website Optimizer, Optimizely, Visual Studio, Litmus, Crazy Egg, Pivotal Tracker, New Relic, Inspectlet, etc.

Providing marketing, analytic, and financial support services to multiple clients including: Winding Road Media, Convergence Energy, and SoundOffers.comPerformance Analytics (Quantitative & Qualitative):- Online performance tracking, measurement, and benchmarking. Analysis of data and online customer behavior, cohorts, and funnels to increase conversions and identify trendsMarketing:- Generation of product/service content messaging and customer segmentation/targeting for online and email marketing campaigns.Project Management:- Defining business and system requirements and developing project mock-ups for products, apps, online websites. Coordination of two renewable energy projects in Chicago (September 2012 – February 2013)Financial Analysis:- Financial cash flow forecasts and models development utilizing advanced ExcelCompetitive and Market Analysis:- Competitive analysis of target client markets, competitors, and analytic assessment reports/presentations to senior business leaders and stakeholders

Drove marketing & communications efforts aimed toward increasing awareness and knowledge of Taia Global and the current cybersecurity environment.-Media strategy development, planning, and execution of press releases-Coordination and Promotion of Suits & Spooks Cybersecurity Conference-Content generation and promotional campaign development -Extensive research and conveyance of key cybersecurity and analysis issues, and trends

Product and market development management across several project areas. Lead strategy development for market segment targeting, detailed industry-specific content production, and campaign project management.-Development and execution of marketing and research strategy for 2011-2012-Competitive intelligence assessments on the Business Process Management (BPM) and Governance, Risk, and Compliance (GRC) software market-Development of digital content and industry specific white-papers-Business to Business marketing and sales across the UK and Europe

In-depth research and network analysis focused upon identifying key attributes and connections among foreign organizations for the National Air and Space Intelligence Center (NASIC) attachment of the United States Air Force.-Coordinated the Organization Infrastructure Team’s research and analytical focus & agenda-Identification of key trends and connections between individuals, organizations, and technologies-Delivered numerous oral presentations and short briefings for NASIC decision makers and analystsContract was renewed for an additional two years due to the team's success

Competitive intelligence and market analysis assessments aimed at identifying key B2B customers requiring cybersecurity services and solutions.

Research and analysis driven activities aimed to identify prime conversion rate and churn factors in Asbury Springhill's marketing strategies.