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• Manage all aspects of brand segment P&L. Financial and budgeting management. • Extensive experience in growing top line sales, increasing margins, and succesfully launching new programs. • Ability to discern business requirements, define goals, and synthesize information to shape cohesive go to market strategies.• Focus on gaining an understanding of retail partner objectives and utilize research insights to develop products that drive strategic growth.• Strong communication skills with the ability to present and discuss brand strategy and process with cross-functional team and at all levels of management.• CPG management expertise in the apparel industry.
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Product Marketing Team LeadBamboohr Jul 2024 - PresentDraper, Utah, Us -
Sr. Product Marketing ManagerBamboohr Sep 2021 - Jul 2024Draper, Utah, Us
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Marketing- Champion LifeHanesbrands Inc. Jan 2019 - Sep 2021Winston-Salem, Nc, UsManager $50MM Champion Women's Life business. Responsible for strategic planning, management, marketing execution, and segmentation at retail. Implemented marketplace segmentation: responsible for channel and account differentiation within product assortments, identify key retailer location and partners, better align product offering with key customer’s to meet specific consumer needs to create a unique and fresh assortment. Led and executed product collaborations and partnerships for enhanced story telling. Including, Dr. Seuss, Sesame Street, Nintendo, MTV etc. -
Marketing - C9 ChampionHanesbrands Inc. Oct 2017 - Jan 2019Winston-Salem, Nc, UsManaged $100MM C9 Champion women’s bra program at Target by working collaboratively with Sourcing, Merchandising, Design, and Product Development to drive sales and improve product margin for both Hanesbrands and Target. Analyzed product cost, wholesale, and MSRP to meet customer and internal organization goals. Implement new packaging structure and strategy across women’s product to improve custom experience and enhance product awareness. Successfully led initiative to use raw material excess to create new product program to achieve E/O goals. Drove $0.7MM in top line sales.
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Assistant Marketing Manager-MaidenformHanesbrands Inc. Jul 2016 - Sep 2017Winston-Salem, Nc, UsManaged the $185MM Maideform nra business at Walmart, JC Penney, Off-price, and Club. Implemented product reinvent and account relaunch at JC Penney. Projected revenue savings of $11mm. Analyzed Off-price product cost structure and improved gross margin of product by 10% across all products while reducing sku count and complexity. Worked with cross-functional team to simplify and streamline distribution center processes leading to $2MM savings and sku reduction across intimate apparel.
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Marketing Assistant- MaidenformHanesbrands Inc. Mar 2015 - Jun 2016Winston-Salem, Nc, Us
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Facilities Coordinator/Project SpecialistCapital Bank (Capital Bank Financial Corp.) Apr 2014 - Mar 2015Memphis, Tn, Us-Create and utilize Excel spreadsheets to determine month/yearly expenditures on vendor services.-Author and utilize Request for Proposals (RFP) and contracts for vendor services-Identify budget deficiencies and create solutions to meet budget requirements. -Identify potential vendors and coordinate new vendor transition. -Process invoices and work with Accounts Payable to meet monthly and quarterly budget constraints -
Director Of Commercial ServicesSteam Source Nov 2012 - Jan 2014- Manage between 8 to 14 employees that contributed to over 1.5M in annual business - Manage accounts of various sizes including daily contact with corporate management in the AppleGold Group, Carlisle Corp., Wendy's, Darden Restaurants, and Jones Lang LaSalle.- Oversee daily operations of accounts, quality control, equipment maintenance, and employee conduct. Point of contact for all commercial services.-Took sales calls and interacted with customers to discuss and schedule services and ensure satisfaction.- Broker contracts with new and existing clients. Helped to drive sales from 500K to 1.5M.- Consulted owner in opportunities for growth and expansion of current business offerings. *Spearheaded the acquisition and merger of a business that increased monthly growth by over 15k.- Created training materials for new and existing employees that led to an increase in productivity and sales. -Recruited, hired, trained, and managed employees.
Austin Goff Skills
Austin Goff Education Details
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Wake Forest University School Of BusinessMaster Of Business Administration (M.B.A.) -
Brigham Young UniversityKorean Language And Literature
Frequently Asked Questions about Austin Goff
What company does Austin Goff work for?
Austin Goff works for Bamboohr
What is Austin Goff's role at the current company?
Austin Goff's current role is Senior Product Marketing Manager - BambooHR.
What is Austin Goff's email address?
Austin Goff's email address is au****@****nds.com
What is Austin Goff's direct phone number?
Austin Goff's direct phone number is +133678*****
What schools did Austin Goff attend?
Austin Goff attended Wake Forest University School Of Business, Brigham Young University.
What are some of Austin Goff's interests?
Austin Goff has interest in Health, Environment, Disaster And Humanitarian Relief, Economic Empowerment.
What skills is Austin Goff known for?
Austin Goff has skills like Microsoft Office, Management, Public Speaking, Leadership, Microsoft Excel, Strategic Planning, Korean, Negotiation, Research, Powerpoint, Microsoft Word, Customer Service.
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